Trans-Lux Theatre, 1937 Opened on May 16th, 1931, this was one of the city's first purpose-built "twin" cinemas. This second Trans-Lux theatre occupied the retail space of the new Lecourt (later Brill) Building. Its two small auditoriums each had its own box office and entrance, but they shared the wide marquee seen here. Opened during the Depression the twin theatres, which showed newsreels, shorts, and cartoons. The struggling venue limped along until 1937 when boxing champion Jack Dempsey and his business partner took over the space for a self-branded eatery. The Jack Dempsey’s Broadway Bar and Cocktail Lounge opened in 1937 and survived in the Brill Building until 1974. After vacating this space, Trans-Lux opened a much more successful, single-screen theatre at 1607 Broadway.

250 West 57th Street, 1938.

Alvin Theatre, September 1935. Built in 1927 as the Alvin Theatre, the Broadway house was designed by architect Herbert J. Krapp for the developer and real estate mogul Alexander Pincus. The name Alvin was a portmanteau of the names of producers Alex Aarons and Vinton Freedley. The theatre opened with a premiere of George and Ira Gershwin's 'Funny Face' with Fred and Adele Astaire. Gershwin also had his best known musical 'Porgy and Bess' premiere here in 1935. The theatre was renamed for playwright Neil Simon in 1977, after the Nederlander Organization bought the building. In the 1980s the Landmarks Preservation Commission designated a number of Broadway Theatres, including this one (in 1985).

The West 47th Street Police Station was built in 1860. The station was nestled in Hell's Kitchen and in proximity to the Theater District, which meant the station was always busy. One rumor claims that after a risque play titled "Sex," actress and playwright Mae West was arrested and brought in to the station. The station was known as the 26th, 9th, 18th, and then 16th precinct, exchanging titles as Manhattan's landscape changed around it. In 1933, the station became the target of a lively protest. In summer months, children living in tenement apartments across the city sought relief from heatwaves by prying open fire hydrants. At the expense of instant relief, streets, gutters, and cellars were flooded. Soon the fire department claimed that so many hydrants left open might deplete their supply of water if an actual fire broke out. In response, the police closed every hydrant. Outraged a crowd of "400 youngsters, most of them clad in bathing suits and other scanty attire, staged a noisy demonstration outside the West 47th street station." The demonstration, which lasted less than an hour, was reported in the New York Times on June 10th, 1933. By the 1960s, the station, then known as Traffic Station D, was slated for demolition. After the building was razed, the city-owned plot was given to the FDNY as a potential site for developing a new firehouse, though it remained empty for a number of years. Seeking the empty lot as a space for community growth and development, a coalition of local activists, led by Ramon Aponte, garnered the support of a local developer to buy the plot for public use. Hell's Kitchen was riddled with crime from the 1970s through the 1980s, and Aponte recognized creating public spaces was key to reinstilling a sense of safety in the area. The land was turned into a park with a playground and was maintained by the 47th Street Block Association, Community Board #4, Fountain House, and the Green Guerillas for the decade after it was purchased by the community. The park was eventually made an official New York City Park and is named after Aponte.

The Albermarle, ca. 1975. Opened in 1903 as the Hotel Carlton, this Beaux Arts structure stood 11 stories and hosted some of the city's high society. Over the next few decades, the hotel saw numerous name changes, broken windows from no less than two underground explosions (1912 and 1913), and thousands of tenants, well-behaved and overwise. In the mid-1920s former actress and speakeasy proprietor Mary Louise Cecelia "Texas" Guinan opened Club Intime in the basement of the then-Hotel Harding. Despite Prohibition, the club served alcohol and featured scantily clad entertainment. (Upon her many arrests for liquor law violations, she always insisted her wealthy patrons brought their own liquor.) Dorothy Parker and her friends enjoyed drinking here. Club Intime closed and was soon replaced with a new spot which was just as notorious (this time as a mob hangout). Renovated by Emery Roth in 1936, the hotel became a more traditional apartment house and today goes by one of its earlier names, The The Albemarle. The cozy bar in the building now called The Flute has hosted social events for the Dorothy Parker Society for more than 20 years.

Stella Tower, 425-437 West 50th Street, ca. 1980. Ralph Thomas Walker, lauded as the "architect of the century" by the New York Times upon his receipt, in 1957, of the American Institute of Architects Centennial Medal of Honor, designed this Art Deco gem in 1927 for the New York Telephone Company. In 2014, the top half of Walker's 18-story tower was transformed into fifty-one luxury residences. Verizon, the successor to New York Telephone Company, now operates out of the building's lower floors. Upon its redevelopment, the building was rechristened the "Stella Tower," after Walker's wife Stella Forbes.

Catholic Apostolic Church ARCHITECT: Francis H. Kimball DATE: 1885-86 STYLE: Terra-cotta The Catholic Apostolic Church, built in 1885-86, was one of architect Francis H. Kimball’s earliest independent commissions in New York City. Kimball had previously worked mostly in Hartford, Connecticut, where he supervised the construction of the Collegiate Gothic style buildings at Trinity College designed by English architect-theorist William Burges, and where the foremost leaders of the Church were residents and would have known his work. Kimball was in the forefront of architects in using exterior architectural terra0cotta in New York during this period, and the Catholic Apostolic Church is significant in the history of American terra-cotta. The facade of the church is dominated by a central rose window within a pointed-arched surround, one of the most complex elements yet attempted in terra-cotta in the United States, and the sculptural ornament also incorporates iconography referring to Apostle-Evangelists and angels.

My Archive Summer 2019 "In 1996 we got married at the now-demolished Roseland Ballroom off Times Square.. the first and last time our names were on a Marquis. We finally found a place to host 600 people at an affordable rate. This old dance hall had seen better days but we all fit in. It was a hoot." —Brocha Metzger @gothamfairytales

American Fine Arts Society ARCHITECT: Henry J. Hardenbergh DATE: 1891-92 The arched, main entrance doorway is well decorated, being flanked by tall, ornate, candelabra-like spindles executed in stone. The surface, surrounding the three gracefully arched second floor windows, is embellished with rich decoration, and these three arches are likewise separated by large sculptured stone spindles. Above them, on the third floor, three triple windows with mullions are flanked by pilasters, decorated with a profusion of detail. A balustrade, adorned with delicate urns, and the low pitched red-tiled roof add a touch of stability and color to this distinguished building.

Longacre Theater ARCHITECT: Henry B. Herts DATE: 1912-13 The design of the auditorium incorporates a configuration notable for its intimacy, including an unusual square proscenium opening, and a two balcony arrangement. The Longacre was built to house the productions of Broadway producer and baseball magnate Harry H. Frazee, at one time the owner of the Boston Red Sox.

Columbus Branch, 1909. Though the Columbus library building was created using the funds from the 1901 Carnegie bequest, the bulk of the original library collection was transferred from the reading room of the Columbus Catholic Club, a social and educational club for young men. The building was designed by Babb, Cook & Willard and completed in 1909. The building included a roof garden with a glass canopy, called an open-air reading room for the summer months. The Italian Renaissance Revival style facade was considerable altered during the 20th century. The third floor was removed in 1960 (and with it the roof-top garden). The small set of steps and original entrance were also removed and replaced by a ground level entrance and a non-historic door.

Built on the site of the Capitol Theater, the Uris Building was built in 1970. Designed by Emery Roth and Sons, the 48 story tower was developed and owned by the Uris brothers. Following a series of vacancies in the 70s, the building was sold to Paramount.

Americana Hotel, ca. 1970. Constructed on the plot that was once occupied by a massive Moorish castle-esque warehouse, the Americana of New York was one of the tallest hotels in the world when completed in 1962. It was also the first hotel with over 1000 rooms to be built since the Waldorf-Astoria in 1931. Designed by Morris Lapidus, better known for his "Miami Modern" style, the Americana was rendered in a bent slab style with some modern flourishes at the ground level entrance. The hotel hosted famous performers at its supper club, The Royal Box. It also was the location for a number of political events, serving as Democratic headquarters for the 1976 Democratic National Convention and 1980 Democratic National Convention. In early November 1972, Brooklyn Congressman Shirley Chisholm stood up in front of 1300 supporters to announce her intention to run for the Presidency. The hotel still stands today as the Sheraton New York Times Square Hotel and remains one of the tallest hotels in the world.

Alvin Theater ARCHITECT: Herbert J. Krapp DATE: 1926-27 STYLE: Neo-Georgian, Adamesque The Alvin Theater survives today as one of the historic theaters that symbolize American theater for both New York and the nation. It was designed for Alex Aarons and Vinton Freedley, producers of some of Broadway’s most successful musical comedies. The facade designed for the Alvin by Herbert J. Krapp, the most prolific designer of Broadway theaters, is an exceptionally handsome neo-Georgian design. This facade, based on elegant proportions and Adamesque detailing, distinguished the theater headquarters of Aarons and Freedley, and as such represents a special aspect of the nation’s theatrical history. The Alvin Theater Interior was designed in Adamesque style. The elegant Adamesque detailing distinguished the theater headquarters of Aarons and Freedley, a company that produced some of Broadway’s most successful musical comedies. It represents a special aspect of the nation’s theatrical history.

Manhattan Storage, 1936. Constructed in 1899 as a warehouse for the Manhattan Storage Company, this massive building was designed by the firm of J. E. Ware & Son. Ware was most famously known as the creator of the "dumbbell" or "old law" design of New York City tenement buildings. He won a tenement design contest in 1879 organized by a magazine in response to the new housing law that required air shafts.

Each month the Landmarks Conservancy highlights New York City’s extraordinarily rich architectural heritage by featuring a different building style or function. As the City we love continues to reopen we are proud to celebrate the return of Broadway and the magic of live theater and will feature many of the majestic houses that have hosted iconic music and memorable performances across the decades.

My Archive Spring 2019 "Art Paradise: with my buddy Josh exploring midtown, the late 90s." —Ethan Wolff

Workers inspect the site of the Ninth Avenue El derailment on September 11, 1905. At upper right is the 53rd Street spur, leading to the Sixth Avenue El, where the derailed train was mistakenly switched.

1790 Broadway, 1915. Completed in 1912 for the United States Rubber Company, this building stood on the stretch of Broadway from Times Square to 70th Street known as "Automobile Row." U.S. Rubber, desiring to make a statement in this automotive center, commissioned architects Carrère and Hastings, having just completed the Fifth Avenue New York Public Library, to design their headquarters. The result is the dignified building that remains today, faced with Vermont marble. Unfortunately, a 1951 sale of the building to the West Side Saving Banks prompted the destruction of the facade of the bottom two floors in favor of an incongruous international style infill. Though a later restoration did not end up restoring the lost facade as planned, the rest of Carrère & Hastings building remains historically intact.

Brill Building ARCHITECT: Victor A. Bark, Jr. DATE: 1930-31 STYLE: Art Deco Designed in the Art Deco style by architect Victor A. Bark, Jr., the white brick elevations feature handsome terra-cotta reliefs, as well as two niches that prominently display stone and brass portrait busts that most likely portray the developer’s son, Alan, who died as the building was being planned. A remarkable number of tenants have been music publishers, but the building is also notable for attracting an evolving roster of songwriters, booking agents, vocal coaches, publicity agents, talent agents, and performers

Forrest Hotel, pictured at left, next to the Eugene O'Neill Theatre.

Gallo Theatre, 1928. Opened as the Gallo Opera House in 1927, the theatre at West 54th Street has a long, varied, and unique history. Both early opera and straight play productions were commercial flops in the Eugene De Rosa-designed theatre. Sold in foreclosure less than two years after opening, the building became the New Yorker Theatre and a WPA Federal Music Project venue in the 1930s. Renamed Studio 52 in 1943 when purchased by CBS (the number had nothing to do with the street address), the space hosted radio and TV productions through the 1970s, including What's My Line?, The $64,000 Question, and The Jack Benny Show. In 1977 the building entered its most famed period as the nightclub Studio 54, a glitzy, glamorous, celebrity-filled disco. Studio 54 closed in 1986. Occupied by other clubs and concert venues through the late 1980s and 1990s, the theatre was restored to much of its architectural grandeur in 1994 (the nightclub owners had covered or painted black much of the interior). It was leased by the Roundabout Theatre Company in 1998 for a production of Cabaret and was purchased by Roundabout in 2003.

The Hearst Magazine Building was designed by Joseph Urban and George B. Post for William Randolph Hearst between 1926 and 1927. The building would be Hearst's many publication's headquarters in Columbus Circle, what he considered the up-and-coming theater district in Manhattan. The project marks Hearst's ambitions to turn Columbus Circle into an urban center parallel to Times Square. Hearst moved to New York in 1895 after a successful overhaul of his father's publication, the San Francisco Examiner. His techniques of yellow-journalism made the paper sell quickly, and Hearst carried this style of work to his newest purchase in New York, the Morning Journal. He quickly outran his competitor, Joseph Pulitzer, by decreasing the price of his paper and eventually picking up a share of Pulitzer's employees. When he wanted to design a new headquarters for the Journal and his 72 other acquired companies, he hired the architect of Pulitzer's World Building, George B. Post. Hearst had amassed 150 million dollars in profit by 1926 when he set out to build his grand headquarters. Joseph Urban, the other architect of the project, was a Viennese theater designer who had decorated the Abdeen Palace in Cairo when he was just 19 years old before studying under secessionist architect Otto Wagner. Urban had been introduced to Hearst after designing the set of "Follies," which he had seen years prior. George B. Post, the "commercial architect" of the project was to guide it to become the grand and tall structure Hearst had desired for his company. The building is moored with Art Deco, Secessionist, and Baroque tones, as well as Classical allusions. It encompasses an entire city block. Its six "sculpture groups" decorate the fourth floor of the building, and were designed by German immigrant Henry Kreis. The allegorical figures are meant as representations of the disciplines which the building housed: Comedy and Tragedy, Music and Art, Sport and Industry, and Printing and Sciences. The building's auditorium would showcase a variety of musical and theatrical events, as per Hearst's interest. The six-story building had been planned from the beginning as a base to a larger tower. This is reflected in the structure of the building and the fact that it contains six elevator shafts - double what was typical for a building of this height. The tower addition was prepared by George B. Post in 1946, but the plans were never realized. It wouldn't be until 2004 that a tower, designed by Sir Norman Foster, would top off the Hearst Magazine Building.

Majestic Theater Interior ARCHITECT: Herbert J. Krapp DATE: 1926-27 STYLE: Modern Spanish This theatre was part of an unusual multi-use project including three theaters and a hotel. The “stadium” configuration of the auditorium represents an attempt at bringing democracy to theater seating. The auditorium’s segmental-arched proscenium, narrow floor-to-ceiling arched openings on the side-walls, and broad shallow domed ceiling, and the broad coved ceiling of the inner lobby are among the most prominent design features of the interior.

Construction on the IRT Broadway-Seventh Avenue Line's 50th Street Station, outside the American Horse Exchange building, July 14, 1902. William K. Vanderbilt built the American Horse Exchange in 1881, creating a massive full-block hub for the city's elite to quite literally horse trade. An 1896 fire caused extensive damage to the structure, killing 60 horses. Vanderbilt restored the exchange and in 1910 leased it to the Shubert family, who converted the property into the Winter Garden Theatre, today known as the venue where "Cats" had its 18-year run.

The Wm. Fox Corp. building at 55th Street and 10th Avenue, 1921. Construction on the Fox building, a $2.5 million endeavor supervised personally by founder William Fox, began in 1919. The building was both a film production facility, with fireproof construction specifically designed to accommodate hazards associated with flammable filmmaking materials, and the corporate headquarters of the Fox Film Corporation. The 1929 stock market crash and litigation over an unsuccessful bid to acquire the Loew’s chain of theaters left William Fox bankrupt. He lost control of the Fox Film Corp in a 1930 hostile takeover; even so, 20th Century Fox continues to bear his name. Today, the former Fox building on 10th Avenue is the Independence High School.

The Brill Building, 1935. The Brill Building is a landmark structure that was developed in 1930-31 by Abraham E. Lefcourt. When Lefcourt first leased the land from the Brill Brothers, he planned to erect the world's tallest building on the site, which he would then name after his son, Alan. When Lefcourt failed to meet the terms of their agreement, the Brills foreclosed on the property and changed the name of the near-complete building from the Alan E. Lefcourt Building to the Brill Building. Since its construction, the Brill Building has been synonymous with American music. From the last days of Tin Pan Ally to the emergence of rock and roll, it has been home to a number of remarkable tenants in the music industry. Many big-name performers have leased office space in the building, including Tommy Dorsey, Duke Ellington, and Nat King Cole. At its height in the '60s, more than 160 tenants were involved in the music industry, giving the Brill Building a genre of its own: "The Brill Building Sound."

B.S Moss Colony, ca. 1932. The theatre at 1681 Broadway opened in 1924 as the B. S. Moss’s Colony Theatre, a vaudeville and movie theatre. Designed by one of the premier theatre architects of the 1920s, Eugene De Rosa, the venue has a large seating capacity (1,765 seats) and deep stage (60 feet). During its two stints as a movie theatre (1924-1930 and 1934-1940), Walt Disney debuted two of his most famous early films there. "Steamboat Willie" opened in 1928 and "Fantasia" in 1939. Given a number names in its early years (Universal's Colony Theatre, B.S. Moss' Broadway Theatre, and Earl Carroll's Broadway Theatre), the theatre became a venue for live Broadway performances starting in 1930 and then again in 1940, when it was christened the unimaginative, Broadway Theatre. Bought in 1939 by the Shuberts, the theatre has been renovated a number of times. The interior and exterior were designed in an Italian Renaissance style. The original facade was resurfaced in a grey polished granite in 1991 when a skyscraper was constructed above the theatre. One of only five Broadway theatres that actually front the street, Broadway, this venue has often been the location that successful shows transfer to near the end of their runs.

Fine Arts Building of the Art Students League of New York, ca. 1910.

Ninth Avenue El derailment at 53rd Street. September 11, 1905. At a few minutes after 7 a.m., a downtown-bound train on the Ninth Avenue El plunged from the tracks at the corner of 53rd Street, ultimately killing 13 and injuring 48, in what was then the worst subway accident in city history. The wreck occurred at the point where downtown-bound Ninth and Sixth Avenue tracks diverged, with Sixth Avenue trains making a 90 degree turn East along 53rd Street. Ordinarily, the approaching downtown train would display a placard indicating to the towerman whether to activate the switch for the curve. In this case a miscommunication between the motorman and the towerman (who may not have been at his post) sent the train into the curve at more than three times its speed limit. The motorman braked, but was unable to prevent two cars from careening over the edge of the trestle. One car slammed into the ground while the other came to rest partially suspended by the second floor window of no. 798 Ninth Avenue. The New York Times described the scene: “The third car of the train, hurled forward by the weight of those behind it, was shoved over the elevated structure and its forward end was forced through the window of the apartment of Mrs. James G. Crowe, who lives above the drug store. The car rocked for a moment and seemed as if about to fall into the street. Then it settled, its forward end held by the sill of the window and the fire escape, and hung suspended like a bridge across the street. The frantic passengers clambered out of the windows and along the roof into the apartments of Mrs. Crowe, and thence to the street.”

Majestic Theater ARCHITECT: Herbert J. Krapp DATE: 1926-27 STYLE: Modern Spanish This theater ’s facade is a fine example of the romantic “Modern Spanish” style with which Herbert Krapp, the architects, adorned later theaters. Among its significant architectural features are its balcony with simulated Spanish-style tile roof, blind stylized Palladian window, and rusticated base.

In December 1936, the Winter Sports Show and International Ski Meet was held at Madison Square Garden.

Hammerstein’s Theater, now the Ed Sullivan Theater ARCHITECT: Herbert J. Krapp DATE: 1927 STYLE: Gothic The Ed Sullivan Theater Interior was designed in Gothic style, and it includes leaded glass light fixtures and polychromatic ceramic tile, making it unique among the Broadway theaters. Despite a number of alterations the interior retains most of its original character and configuration.

Horn & Hardart Automat, February 10, 1936. Horn and Hardart was Philadelphia-founded food service company. They were the first non-Europeans to receive patented vending machines from Max Sielaff's Automat factory in Berlin. The first Automats were opened in Philadelphia and New York City in 1902 and 1912, respectively. The pre-packaged foods were extremely popular, especially during the Depression. By 1950 more than 50 Horn & Hardart restaurants were operating in New York City. Later they branched out to sit-down waitress service restaurants, cafeterias, and bakery shops. The men in this photograph could not only find cakes and pie at the Automat but other staples including macaroni and cheese, baked beans, and creamed spinach.

Bickford's Restaurant, 1936. Samuel Longley Bickford began a career in restaurants just after the turn of the century, but it was not until 1921 that he established his eponymous restaurant chain. In the decade after opening, the chain grew to more than two dozen locations in New York City and Boston. The lunchrooms were self-serve with a limited menu. The goal was quick turn over, while maintaining high quality and moderate cost. Eventually the chain included more than 85 locations. During the 1930s most of the restaurant locations were designed by architect F. Russell Stuckert (whose father had designed Horn & Hardart restaurants). With 42 New York City locations in 1970 and only two in 1980, Bickford's disappeared from the city entirely in 1982.

328 West 48th Street, south side between Eighth and Ninth Avenues showing Public School 17, ca. 1920. Originally constructed as Public School 17 in 1908, the facility is also known as the Midtown West School. Designed by C.B.J Snyder, the school survived through the 20th century, and at some point had its designation changed to Public School 212. In 1990 the building became home to the Professional Performing Arts School. This small, specialized school focuses on the development and showcasing of students in dance, drama, and vocal music, along with traditional subjects. Famous alum of the school include actress Claire Danes, actor Jesse Eisenberg, and singer Alicia Keys.

Hearst Magazine Building ARCHITECT: Joseph Urban; George B. Post & Sons DATE: 1927-28 STYLE: Art Deco Stretching a full block along the west side of Eighth Avenue between 56th and 57th Streets, the building remains the expectant six-story base of an office tower that was not constructed until 2006. It is a stylistic synthesis of Art Deco ornament, Secessionist influence and Baroque theatricality. Further enriched by classical allusions which are both imposing and dramatic, the building survives as a relic of unrealized plans to transform greater Columbus Circle into New York’s new cultural and commercial center as well as the corporate headquarters of Hearst’s vast publishing empire.

Winter Garden Theatre, May 3, 1930. The building at 1634 Broadway was constructed in 1896 for William Kissam Vanderbilt's American Horse Exchange. In 1911 the building was leased by the Shubert family for a theatrical venue. They hired architect William Albert Swasey to redesign the theatre. The fourth New York theatre to be named 'Winter Garden," the venue opened March 10, 1911 with a production of the musical revue "La Belle Paree." In 1922 the building was completely remodeled by famed theatre architect Henry J. Krapp.The rebuilt stage is wider than most other Broadway theatres, with a a low proscenium arch. The Shuberts purchased the name and format of the Ziegfeld Follies after the death of Florenz Ziegfeld in 1932. The Winter Garden hosted the Follies in 1934 and 1936. The Winter Garden, though, is best known as the venue that hosted the 18-year run of the musical "Cats." The show premiered on October 7, 1982 and ran 7,485 performances. (Currently it is the fourth longest Broadway run, only exceeded by "Phantom of the Opera," 'Chicago," and "The Lion King.")

General Motors Building, 1937. The General Motors Building was designed by Edward Durrell Stone & Associates with Emery Roth & Sons at the height of the International Modernism architectural era. At the time of construction, the tower was one of the only in Manhattan to occupy a whole city block. When the building opened in 1968, it replaced the much-loved Savoy Plaza Hotel, which stood on the site since 1927. Over the past few years, the General Motors Building has undergone many changes. In 1998, the company sold its office, making it home of CBS's The Eary Show from its inception in 1999 to its end in 2012. The building was sold again in 2003 to the Macklowe Organization for a record $1.4 billion and again in 2008 for $2.9 billion– the largest real estate transaction of that year. While the building's design has many critics, its location on Fifth Avenue and next to Central Park is what makes it one of the most enviable properties in New York City. In 2015, the tower again broke records by becoming the first commercial property in the city to command starting rents of more than $200 per square foot.

Sacred Heart of Jesus Church, 457 West 51st Street, ca. 1980. The Church of the Sacred Heart of Jesus is a Roman Catholic parish, founded in 1876 by Reverend Martin J. Brophy. Designed in the Romanesque Revival style to the plans of LeBrun & Sons, the building, according to the AIA Guide to NYC is a "symmetric confection of deep red brick and matching terra cotta frosted with light-colored stone arches, band courses, and copings." Before construction completed in 1901, the congregation worshipped at the Plymouth Baptist Church, also in Manhattan. In 1966, the interior of the church was the first in the Archdiocese of New York to be reconfigured after the Second Vatican Council.

United States Rubber Company Building ARCHITECT: Carrère and Hastings DATE: 1911-12 STYLE: Beaux-Arts This elegant, Beaux-Arts style, twenty-story office building was constructed in 1911-12 for the United States Rubber Company at a time when the automobile was beginning to exert a powerful influence on American society. Located on Broadway, along the section known as “Automobile Row,” the U.S. Rubber Company Building was one of the most prominent and important of the many automobile-related structures concentrated here. The design features a distinctive rounded corner and vertically-grouped windows with metal spandrels and thin, continuous piers. In this building, as in their other works, Carrere and Hastings used their training at the French Ecole des Beaux-Arts to create an impressive design for a tall building where the skeleton construction is expressed by the thin stone veneer which is obviously non-weight-bearing. The two lowest floors of this building were remodeled in 1959 for a bank.

Laren Garage, ca. 1937.

1774 Broadway, the old General Motors Building, unknown date.

B. F. Goodrich Company Building ARCHITECT: Howard Van Doren Shaw; Ward & Willauer DATE: 1909 STYLE: Elizabethan, Jacobean 1780 Broadway was constructed in 1909 as the New York headquarters of the B. F. Goodrich Company, a leading American manufacturer of automobile tires and other rubber products. Since the late 1880s the company had operated a Manhattan office and this project coincided with the company’s reincorporation in New York State. Clad with mostly red brick and limestone, the 12- story facade is distinguished by abstract, stylized ornament that suggests the influence of Elizabethan and Jacobean sources, the English Arts and Crafts movement, and the Vienna Secession.

“Men aboard a coach from the New York Herald City Beautiful Campaign. They are located at 54th Street & 10th Avenue.” April 29, 1900. On Sunday, April 29, 1900, the New York Herald ran a full-page feature (including the above photo) framed as a conversation on the topic “How Can New York Be Made The City Beautiful?” between panelists including the President and Landscape Architect of the Board of Park Commissioners, a member of the Municipal Art Society, and a Danish “Traveller and Sociological xpert.” The headline references City Beautiful, a turn of the century urban planning movement that aimed to improve the living conditions in cities by instituting new aesthetic principles to govern urban architecture, including the promotion of monumental municipal buildings.

Madison Square Garden at Eighth Avenue and 50th Street, ca. 1930, the third structure to bear that name.

Rivoli Theatre, 1918. Designed by renowned theatre architect, Thomas Lamb, the Greek Revival theatre opened to the public on December 28, 1917. The very first movie screened was the Douglas Fairbanks film "A Modern Musketeer," which was presented with a "live" program featuring musical soloists, the organ, and house orchestra. The Rivoli was built as the sister theatre to the Rialto (at Broadway and 42nd Street). The auditorium could accommodate 2270 patrons and was noted for its acoustics. The house orchestra was 50 pieces and conducted by Dr. Hugo Riesenfeld. The design of the stage was specific for the movie screen (in the large center proscenium) and two side for the orchestra and soloists. A stage for live theatrical productions was only constructed in 1926. Comic book writer, editor, publisher Stan Lee was an usher at the Rivoli in his youth. In the 1950s the theatre was converted to a 70mm Todd-AO setup with a deeply curved screen. The theatre was demolished in 1987.

Majestic Theatre ca. 1903 One of almost ninety theater buildings documented by Byron, the Majestic's first year-1903- was tremendous success, with such popular productions as The Wizard of Oz and Babes in Toyland. Located at Columbus Circle, not far from the current location of Lincoln Center for the Performing Arts, it was the northernmost Broadway house at the time. Sadly, it was too far from the theater district and within five years motion pictures- not theater- were the mainstay here. Despite attempts by the Shuberts, Florenz Ziegfeld and the Minsky family to revive the Majestic with legitimate theater, it continued to decline, and in 1954 it was demolished for wider pedestrian access to the equally unsuccessful New York Coliseum. In 1998 a plan to redevelop the site with a glass-and-steel tower was approved.

Fire Engine Company No. 54 ARCHITECT: Napoleon LeBrun & Son DATE: 1888 STYLE: Queen Anne, Romanesque Revival Fire Engine Company No. 54 is a late but excellent example of LeBrun & Son’s numerous mid-block firehouses, reflecting the firm’s attention to materials, stylish details, plan and setting. Napoleon LeBrun, who had established his firm in New York City in 1864, achieved renown as a designer of office buildings, including those for Home Life Insurance Company and the Metropolitan Life Insurance Company. The building combines elements of Queen Anne and Romanesque Revival styles, and adopts the designs of numerous mid-block firehouses as an economical and rapid means of creating public buildings that clearly identified their civic function.