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1790 Broadway
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58th Street and Broadway. U.S. Rubber Co.

1915

1790 Broadway

58th Street and Broadway. U.S. Rubber Co.

IMAGE DATE1915
FromMuseum of the City of New York logoMuseum of the City of New York

1790 Broadway, 1915.

Completed in 1912 for the United States Rubber Company, this building stood on the stretch of Broadway from Times Square to 70th Street known as "Automobile Row." U.S. Rubber, desiring to make a statement in this automotive center, commissioned architects Carrère and Hastings, having just completed the Fifth Avenue New York Public Library, to design their headquarters. The result is the dignified building that remains today, faced with Vermont marble. Unfortunately, a 1951 sale of the building to the West Side Saving Banks prompted the destruction of the facade of the bottom two floors in favor of an incongruous international style infill. Though a later restoration did not end up restoring the lost facade as planned, the rest of Carrère & Hastings building remains historically intact.

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