The Hearst Magazine Building was designed by Joseph Urban and George B. Post for William Randolph Hearst between 1926 and 1927. The building would be Hearst's many publication's headquarters in Columbus Circle, what he considered the up-and-coming theater district in Manhattan. The project marks Hearst's ambitions to turn Columbus Circle into an urban center parallel to Times Square.

Hearst moved to New York in 1895 after a successful overhaul of his father's publication, the San Francisco Examiner. His techniques of yellow-journalism made the paper sell quickly, and Hearst carried this style of work to his newest purchase in New York, the Morning Journal. He quickly outran his competitor, Joseph Pulitzer, by decreasing the price of his paper and eventually picking up a share of Pulitzer's employees. When he wanted to design a new headquarters for the Journal and his 72 other acquired companies, he hired the architect of Pulitzer's World Building, George B. Post.

Hearst had amassed 150 million dollars in profit by 1926 when he set out to build his grand headquarters. Joseph Urban, the other architect of the project, was a Viennese theater designer who had decorated the Abdeen Palace in Cairo when he was just 19 years old before studying under secessionist architect Otto Wagner. Urban had been introduced to Hearst after designing the set of "Follies," which he had seen years prior. George B. Post, the "commercial architect" of the project was to guide it to become the grand and tall structure Hearst had desired for his company. The building is moored with Art Deco, Secessionist, and Baroque tones, as well as Classical allusions. It encompasses an entire city block. Its six "sculpture groups" decorate the fourth floor of the building, and were designed by German immigrant Henry Kreis. The allegorical figures are meant as representations of the disciplines which the building housed: Comedy and Tragedy, Music and Art, Sport and Industry, and Printing and Sciences. The building's auditorium would showcase a variety of musical and theatrical events, as per Hearst's interest.

The six-story building had been planned from the beginning as a base to a larger tower. This is reflected in the structure of the building and the fact that it contains six elevator shafts - double what was typical for a building of this height. The tower addition was prepared by George B. Post in 1946, but the plans were never realized. It wouldn't be until 2004 that a tower, designed by Sir Norman Foster, would top off the Hearst Magazine Building.