B. F. Goodrich Company Building ARCHITECT: Howard Van Doren Shaw; Ward & Willauer DATE: 1909 STYLE: Elizabethan, Jacobean

1780 Broadway was constructed in 1909 as the New York headquarters of the B. F. Goodrich Company, a leading American manufacturer of automobile tires and other rubber products. Since the late 1880s the company had operated a Manhattan office and this project coincided with the company’s reincorporation in New York State. Clad with mostly red brick and limestone, the 12- story facade is distinguished by abstract, stylized ornament that suggests the influence of Elizabethan and Jacobean sources, the English Arts and Crafts movement, and the Vienna Secession.