Hearst Magazine Building ARCHITECT: Joseph Urban; George B. Post & Sons DATE: 1927-28 STYLE: Art Deco

Stretching a full block along the west side of Eighth Avenue between 56th and 57th Streets, the building remains the expectant six-story base of an office tower that was not constructed until 2006. It is a stylistic synthesis of Art Deco ornament, Secessionist influence and Baroque theatricality. Further enriched by classical allusions which are both imposing and dramatic, the building survives as a relic of unrealized plans to transform greater Columbus Circle into New York’s new cultural and commercial center as well as the corporate headquarters of Hearst’s vast publishing empire.