Trans-Lux Theatre, 1937 Opened on May 16th, 1931, this was one of the city's first purpose-built "twin" cinemas. This second Trans-Lux theatre occupied the retail space of the new Lecourt (later Brill) Building. Its two small auditoriums each had its own box office and entrance, but they shared the wide marquee seen here. Opened during the Depression the twin theatres, which showed newsreels, shorts, and cartoons. The struggling venue limped along until 1937 when boxing champion Jack Dempsey and his business partner took over the space for a self-branded eatery. The Jack Dempsey’s Broadway Bar and Cocktail Lounge opened in 1937 and survived in the Brill Building until 1974. After vacating this space, Trans-Lux opened a much more successful, single-screen theatre at 1607 Broadway.

Bimbo, “the heroic pup,” was a cartoon star before he became the boyfriend of Betty Boop, who originally was drawn with long dog ears. When censorship became a part of the film industry, and as Betty Boop lost her canine features, Bimbo was replaced by a human male, “Fearless Fred.” Readers were instructed to cut out the successive images of Bimbo and practice animation themselves.

Astor Theatre, ca. 1905. Opened on September 21, 1906 with a production of “A Midsummer Nights Dream,” the Astor Theatre was considered a premier Broadway venue during the early 20th century. The corner building was striking, rendered in a mix of Neo-Classical and Second Empire styles and topped by a bronze-domed tower. Live performances continued until 1925 when the theatre was converted to a movie house. In 1955 the movie "East of Eden," starring James Dean premiered here. The ornate structure underwent a radical modernization in 1959, which created a plain boxy facade and gutted the interior of its gilded proscenium arch and boxes. In 1972 the movie house closed. Despite a valiant effort by preservationists to save the building and its adjacent theatres (the Victoria Theatre, the Helen Hayes Theatre, the Bijou Theatre and Morosco Theatre), the whole block was demolished in 1982 for the Marriott Marquis New York Hotel. That hotel did include a Broadway theatre in its design.

Times Square, ca. 1977.

In 1835, artist and entrepreneur Jared Bell pioneered the large-format poster, which was rich with vivid colors to advertise a circus. By 1918, bold imagery and slogans calling attention to food, medicines, and entertainment filled New York's already saturated visual field.

Martin Beck Theater ARCHITECT: C. Albert Lansburgh DATE: 1923-24 STYLE: Byzantine The Martin Beck Theater survives today as one of the historic theaters that symbolize American theater for both New York and the nation. It was designed for Martin Beck, one of America’s great vaudeville producers, by G. Albert Lansburgh, a prominent theater designer who considered it his finest work. Beck and Lansburgh created an unusual and exotic design based on Byzantine motifs, making the Beck architecturally unique among the Broadway theaters. Among its outstanding characteristics is its double-height stone-faced arcade with elaborately carved capitals. For over half a century the Martin Beck has served as home to countless numbers of the plays through which the Broadway theater has come to personify American theater. Its presence helps visually to define the Broadway theater district, the largest and most famous concentration of legitimate stage theaters in the world.

Alvin Theatre, September 1935. Built in 1927 as the Alvin Theatre, the Broadway house was designed by architect Herbert J. Krapp for the developer and real estate mogul Alexander Pincus. The name Alvin was a portmanteau of the names of producers Alex Aarons and Vinton Freedley. The theatre opened with a premiere of George and Ira Gershwin's 'Funny Face' with Fred and Adele Astaire. Gershwin also had his best known musical 'Porgy and Bess' premiere here in 1935. The theatre was renamed for playwright Neil Simon in 1977, after the Nederlander Organization bought the building. In the 1980s the Landmarks Preservation Commission designated a number of Broadway Theatres, including this one (in 1985).

The West 47th Street Police Station was built in 1860. The station was nestled in Hell's Kitchen and in proximity to the Theater District, which meant the station was always busy. One rumor claims that after a risque play titled "Sex," actress and playwright Mae West was arrested and brought in to the station. The station was known as the 26th, 9th, 18th, and then 16th precinct, exchanging titles as Manhattan's landscape changed around it. In 1933, the station became the target of a lively protest. In summer months, children living in tenement apartments across the city sought relief from heatwaves by prying open fire hydrants. At the expense of instant relief, streets, gutters, and cellars were flooded. Soon the fire department claimed that so many hydrants left open might deplete their supply of water if an actual fire broke out. In response, the police closed every hydrant. Outraged a crowd of "400 youngsters, most of them clad in bathing suits and other scanty attire, staged a noisy demonstration outside the West 47th street station." The demonstration, which lasted less than an hour, was reported in the New York Times on June 10th, 1933. By the 1960s, the station, then known as Traffic Station D, was slated for demolition. After the building was razed, the city-owned plot was given to the FDNY as a potential site for developing a new firehouse, though it remained empty for a number of years. Seeking the empty lot as a space for community growth and development, a coalition of local activists, led by Ramon Aponte, garnered the support of a local developer to buy the plot for public use. Hell's Kitchen was riddled with crime from the 1970s through the 1980s, and Aponte recognized creating public spaces was key to reinstilling a sense of safety in the area. The land was turned into a park with a playground and was maintained by the 47th Street Block Association, Community Board #4, Fountain House, and the Green Guerillas for the decade after it was purchased by the community. The park was eventually made an official New York City Park and is named after Aponte.

Stella Tower, 425-437 West 50th Street, ca. 1980. Ralph Thomas Walker, lauded as the "architect of the century" by the New York Times upon his receipt, in 1957, of the American Institute of Architects Centennial Medal of Honor, designed this Art Deco gem in 1927 for the New York Telephone Company. In 2014, the top half of Walker's 18-story tower was transformed into fifty-one luxury residences. Verizon, the successor to New York Telephone Company, now operates out of the building's lower floors. Upon its redevelopment, the building was rechristened the "Stella Tower," after Walker's wife Stella Forbes.

My Archive Summer 2019 "In 1996 we got married at the now-demolished Roseland Ballroom off Times Square.. the first and last time our names were on a Marquis. We finally found a place to host 600 people at an affordable rate. This old dance hall had seen better days but we all fit in. It was a hoot." —Brocha Metzger @gothamfairytales

Globe Theater/Lunt-Fontane Theater ARCHITECT: Carrère and Hastings DATE: 1909-10 STYLE: Beaux-Arts The Beaux-Arts style facade of this building is an unusually handsome design. This design reflects Carrere & Hastings’s earlier celebrated New Theater, now demolished. Its significant architectural features include a five-bay arcade of double-height Ionic columns, deep cornice, and sculpted figures of theater masks.

Longacre Theater ARCHITECT: Henry B. Herts DATE: 1912-13 The design of the auditorium incorporates a configuration notable for its intimacy, including an unusual square proscenium opening, and a two balcony arrangement. The Longacre was built to house the productions of Broadway producer and baseball magnate Harry H. Frazee, at one time the owner of the Boston Red Sox.

Columbus Branch, 1909. Though the Columbus library building was created using the funds from the 1901 Carnegie bequest, the bulk of the original library collection was transferred from the reading room of the Columbus Catholic Club, a social and educational club for young men. The building was designed by Babb, Cook & Willard and completed in 1909. The building included a roof garden with a glass canopy, called an open-air reading room for the summer months. The Italian Renaissance Revival style facade was considerable altered during the 20th century. The third floor was removed in 1960 (and with it the roof-top garden). The small set of steps and original entrance were also removed and replaced by a ground level entrance and a non-historic door.

Times Square ca. 1923

Built on the site of the Capitol Theater, the Uris Building was built in 1970. Designed by Emery Roth and Sons, the 48 story tower was developed and owned by the Uris brothers. Following a series of vacancies in the 70s, the building was sold to Paramount.

Chalmers Knitting Mill was founded in Amsterdam, New York (on the Mohawk River, northwest of Schenectady) in 1901. They used a revolutionary knitting process to manufacture long underwear (which was a ubiquitous article of clothing for men at the time). The patented process was called 'Porosknit,' and it left small holes in material allowing a person’s skin to breathe (union suits up to that point were usually hot and uncomfortable). They later further transformed the underwear market in the 1910s by dividing the union suit into two pieces — top and bottom. (oh happy day!) The underwear company had an uneven financial history but tended to do well during war years as they manufactured goods for the military. 1917 must have been a flush year as they were able to afford a fancy electric sign in the prime location of Times Square!

Alvin Theater ARCHITECT: Herbert J. Krapp DATE: 1926-27 STYLE: Neo-Georgian, Adamesque The Alvin Theater survives today as one of the historic theaters that symbolize American theater for both New York and the nation. It was designed for Alex Aarons and Vinton Freedley, producers of some of Broadway’s most successful musical comedies. The facade designed for the Alvin by Herbert J. Krapp, the most prolific designer of Broadway theaters, is an exceptionally handsome neo-Georgian design. This facade, based on elegant proportions and Adamesque detailing, distinguished the theater headquarters of Aarons and Freedley, and as such represents a special aspect of the nation’s theatrical history. The Alvin Theater Interior was designed in Adamesque style. The elegant Adamesque detailing distinguished the theater headquarters of Aarons and Freedley, a company that produced some of Broadway’s most successful musical comedies. It represents a special aspect of the nation’s theatrical history.

Port Authority Bus Terminal and the McGraw-Hill Building, ca. 1994.

Each month the Landmarks Conservancy highlights New York City’s extraordinarily rich architectural heritage by featuring a different building style or function. As the City we love continues to reopen we are proud to celebrate the return of Broadway and the magic of live theater and will feature many of the majestic houses that have hosted iconic music and memorable performances across the decades.

My Archive Spring 2019 "Art Paradise: with my buddy Josh exploring midtown, the late 90s." —Ethan Wolff

My Archive Summer 2019

238-244 and 246 West 44th Street, south side, between Broadway and Eighth Ave., showing the Little Theatre at No. 238-244, ca. 1920. Today the Little Theatre is the Helen Hayes Theatre, named for an American actress nicknamed the "First Lady of American Theatre." It is the smallest Broadway house with just under 600 seats.

No. 690 Eighth Avenue, ca. 1936.

Booth Theatre ARCHITECT: Henry B. Herts DATE: 1912-13 STYLE: Venetian-inspired The Venetian-inspired design by architect Henry B. Herts is particularly distinguished and responsive to its prominent site. Among its outstanding characteristics are its curved corner entrance, giant pilasters, elaborate door and window enframements, and unusual “sgrafitto” ornament.

Workers inspect the site of the Ninth Avenue El derailment on September 11, 1905. At upper right is the 53rd Street spur, leading to the Sixth Avenue El, where the derailed train was mistakenly switched.

Brill Building ARCHITECT: Victor A. Bark, Jr. DATE: 1930-31 STYLE: Art Deco Designed in the Art Deco style by architect Victor A. Bark, Jr., the white brick elevations feature handsome terra-cotta reliefs, as well as two niches that prominently display stone and brass portrait busts that most likely portray the developer’s son, Alan, who died as the building was being planned. A remarkable number of tenants have been music publishers, but the building is also notable for attracting an evolving roster of songwriters, booking agents, vocal coaches, publicity agents, talent agents, and performers

Helen Hayes Theatre, West 46th Street, ca. 1977. Constructed in 1911 by Herts & Tallant as the Folies-Bergers, a dinner theatre with vaudeville, the venue was only open under this name for six months. (Though that was enough time for an 18-year-old Mae West to be discovered during her Broadway debut that September.) The Moorish Revival structure, with its striking gold, turquoise, and ivory terra cotta facade was renamed the Fulton Theatre in October 1911. The dining tables on the orchestra level were replaced with traditional seating. The 895-seat auditorium saw both films and theatrical performances over the next few decades. Bela Lugosi starred in “Dracula” for 265 performances in 1927 and “Arsenic and Old Lace” with Boris Karloff premiered in 1941 and played for 1444 shows. In 1955 the theatre was renamed for Helen Hayes, the "First Lady of American Theatre" and EGOT winner. The venue survived until 1978 when it (and its neighbors the Morasco, Bijou, Astor, and Gaiety Theatres) were threatened with demolition. Despite the Hayes and the Moroasco being deemed eligible for for the National Register of Historic Places, demolition began in March of 1982. It is interrupted briefly when a number of actors are arrested for obstructing the work and is halted, again only briefly, when the the owners are forced to comply with a ruling to preserve objects of historic and architectural interest. Today on the lots that once were occupied by the five historic theatres sits the 1985 Marriott Marquis Hotel, which has its own Broadway theatre. Despite their inaction in this case, by 1987 the Landmarks Preservation Commission had individually landmarked 25 Broadway theatres. In 2011, 50 pieces of terra cotta collected from the ruins of the Helen Hayes facade went up for auction.

Forrest Hotel, pictured at left, next to the Eugene O'Neill Theatre.

Chanin Theatre, ca.1925. Designed by Herbert J. Krapp for producers Irwin and Henry Chanin, Chanin's 46th Street Theatre opened in 1925. Soon after the Chanins leased it to the Shuberts who bought it outright in 1931. Known as the 46th Street Theatre between 1931 and 1990, the Nederlander Organization (its new owners as of 1981) renamed it in honor of composer Richard Rodgers in 1990. The theatre included a number of innovative features including a sloped orchestra level which offered excellent sight lines, and Chanin's 'democratic' seating plan, in which all patrons entered through the same doors regardless of ticket level. This theatre has the distinction of presenting the greatest number (11) of Tony Award-winning Best Plays and Best Musicals. Since summer of 2015 it has been the home of the musical phenomenon, Hamilton.

Seventh Avenue, north from West 48th Street, ca. 1929.

On October 20th, 1996, in the F.Y.I. column of the New York Times, a reader wrote in: "When I was a child back in the 1950s, I seem to recall shaking hands with Mr. Peanut in Times Square. Was I dreaming?" The response from the Times was no, and the explanation that "Mr. Peanut was an employee of the Planter's Peanut store at 1560 Broadway." The store is pictured in the above postcard. Planter's Peanuts was founded in 1906 in Wilkes-Barre, Pennsylvania. Mr. Peanut, its dapperly dressed mascot, was developed in 1916 and has changed very little since. Planter's opened stores across the country, operating about 200 locations by 1960. The Times Square location was the largest of the franchise. The store and its 15,000 bulb sign became an icon in its own right, quickly gaining popularity in the years following the end of World War II. The "Planters Peanuts Advertising and Collectibles," a 1978 guide to the memorabilia of the company written by Richard D. and Barbara Reddock, is quoted in the Times' response, describing the Broadway location shop with "glass display cases, a roasting machine, a large 10-foot papier-mache Mr. Peanut, a cast-iron Mr. Peanut scale... a couple of costumes." These costumes included Mr. Peanut's quintessential black cane, and an outfit of "white spats, cuffs, and gloves," to accessorize the hard-plastic "shell" mask and top hat an employee would have to wear over his head. For the duration of the workday, Mr. Peanut could be seen parading up and down Broadway. On some occasions, he would even give out free bags of peanuts. The Times Square shop was closed in 1961. Standard Brands acquired Planter's Peanuts, which saw little need for retail stores. The rest of the Planter's stores followed suit.

Barrymore Theater ARCHITECT: Herbert J. Krapp DATE: 1928 STYLE: Elizabethan The Barrymore was built in honor of and named for Ethel Barrymore, one of the nation’s most famous actresses. Its interior is an exceptionally handsome and harmonious design reflecting Elizabethan influences. Among its outstanding characteristics are plasterwork ornament in a strapwork pattern, unusual box treatment, and a coved ceiling with a dome.

Construction on the IRT Broadway-Seventh Avenue Line's 50th Street Station, outside the American Horse Exchange building, July 14, 1902. William K. Vanderbilt built the American Horse Exchange in 1881, creating a massive full-block hub for the city's elite to quite literally horse trade. An 1896 fire caused extensive damage to the structure, killing 60 horses. Vanderbilt restored the exchange and in 1910 leased it to the Shubert family, who converted the property into the Winter Garden Theatre, today known as the venue where "Cats" had its 18-year run.

Police Sergeant Jim Churchill was just a regular working cop at the turn of the century. After 20 years on the force, he was named an acting captain of a precinct in the Bowery in 1901. That position was short-lived as he was soon dismissed for "neglect of duty." Supposedly Churchill didn't work hard enough to close down illegal businesses in his neighborhood, including brothels and bars that served alcohol unlawfully on Sundays. In an ironic twist, after being fired for not closing more bars, Churchill opened his own! The bar and eatery at 1420 Broadway between 39th and 40th Street was a rousing success! He moved into a large space (seen here) at 46th Street and Broadway in 1906 where he could seat more than 350 patrons. After one more move to a brand new three-story terra cotta and brick building at 49th Street, Churchhill's grew to be world famous. Closed with the financial ruination of Prohibition, the final location of Churchill's became a Chinese restaurant before being demolished in 1937.

The Brill Building, 1935. The Brill Building is a landmark structure that was developed in 1930-31 by Abraham E. Lefcourt. When Lefcourt first leased the land from the Brill Brothers, he planned to erect the world's tallest building on the site, which he would then name after his son, Alan. When Lefcourt failed to meet the terms of their agreement, the Brills foreclosed on the property and changed the name of the near-complete building from the Alan E. Lefcourt Building to the Brill Building. Since its construction, the Brill Building has been synonymous with American music. From the last days of Tin Pan Ally to the emergence of rock and roll, it has been home to a number of remarkable tenants in the music industry. Many big-name performers have leased office space in the building, including Tommy Dorsey, Duke Ellington, and Nat King Cole. At its height in the '60s, more than 160 tenants were involved in the music industry, giving the Brill Building a genre of its own: "The Brill Building Sound."

White Rats Club House, ca 1914. The White Rats was a fraternal organization of Vaudeville actors founded by comedian, actor, and prizefighter George Fuller Golden. The group was based on the entertainment industry fraternity and charity the British Water Rats. In 1899, the Water Rats had helped Golden and his wife pay for their medical expenses in London after Ms. Golden fell ill. They eventually sponsored the couple's return to the United States. Golden was so moved that when he returned to New York, he founded the White Rats. The organization's main aim was not charity, like the Water Rats. It was concerned with a more pressing problem which Vaudeville performers faced in New York. A monopolistic group, the Vaudeville Managers Association (VMA), threated the working rights of performers, keeping their wages low and maintaining an iron grip on their mobility. A year after the White Rats formed they began negotiations with the VMA. They organized a strike in February of 1901, which was quickly called off because performers had to secure contracts through the VMA itself. The White Rats was ultimately disbanded in 1916 after another unsuccessful strike left members blacklisted from productions at any of the 10,000 theaters owned by one of the VMA's leaders. Founder of the White Rats, George Fuller Golden, never worked as an entertainer again.

Barrymore Theater, ca. 1976. Designed by Herbert Krapp in 1928, the theatre, named after famed American actress Ethel Barrymore, was the final Broadway theatre created by Lee and J.J. Shubert. It is also the only surviving theatre created by the original owner/operators of the Shubert family for one of their performers. The two-story terra-cotta grillwork screen is the defining feature of the facade and was modeled after the design of public baths in Rome. The premiere play was The Kingdom of God, with Barrymore in a leading role. She returned to the stage here a number of times through the 1920s, 30s, and 40s. The Barrymore was the debut location of Tennessee Williams's A Streetcar Named Desire, which premiered in 1947, directed by Elia Kazan and starring Jessica Tandy, Marlon Brando.

New York Times Annex ca. 1924 Until 1997, the New York Times was headquartered and printed its papers in a curious châteauesque structure at 229 West 43rd Street, a block from the 1904 skyscraper that gave its name to Times Square. The Annex Building took shape in three major stages of construction from 1913 to 1924. The first section was an 11-story structure at the east end of the site designed by Buchman & Fox that was engineered to anticipate upward expansion. The dignified design of limestone and terra cotta presented the appearance of a university club, but the interior was laid out as a true vertical factory that the Times proclaimed "the greatest and completest newspaper workshop in the world." The need for more space came rapidly. With daily circulation reaching 313,000 copies by 1921, the Times sought to double the plant's printing capacity. In 1922, architects Ludlow & Peabody designed a 100-foot extension on the west side-an 11-story addition on the west, a four-story "attic," and seven-story setback tower rising above the whole in the style of the French Renaissance, which like the Times Tower was ornamented with lavish confections of cream-colored glazed terra cotta. Like the first section of the Annex, the interior was carefully designed and engineered as a purpose-built factory that produced a continuous daily flow of news and newspapers. Every floor was occupied by the functions of the paper. In 1932, Detroit-based architect Albert Kahn added another west wing, and additions in 1947 by Shreve, Lamb, and Harmon that extended the Annex to 44th Street and expanded the overall building size by 61 percent. While many other newspapers moved printing operations to areas with cheaper rents, the Times continued publishing from the Annex until 1997, when they relocated their printing to a new plant in College Point, Queens. Today the 52-story New York Times Building on Eighth Avenue and 41st Street, designed by the Renzo Piano Building Workshop with FXFowle, completed in 2009, only houses the paper's white-collar workforce.

St. James Theatre, 1935. Opened as the Erlanger Theatre in 1927, this building replaced the building that housed the original Sardi's restaurant. Its architects were Warren & Wetmore, famed for their work on Grand Central Terminal. Their design of a simple brick facade with an ornate iron loggia (an exterior, covered, but open gallery), was a departure from their more elaborate structures. The interior, though, was awash with French-inspired ornamental detail and its two balconies made it a popular venue for musicals. It was renamed the St. James Theatre in 1930 when it was taken over by the Astor family, who also owned the land it was built on. Eventually taken under the control of the Jujamcyn Theaters, the venue will host 2018's most talked-about new show, Disney's Frozen!

Ninth Avenue El derailment at 53rd Street. September 11, 1905. At a few minutes after 7 a.m., a downtown-bound train on the Ninth Avenue El plunged from the tracks at the corner of 53rd Street, ultimately killing 13 and injuring 48, in what was then the worst subway accident in city history. The wreck occurred at the point where downtown-bound Ninth and Sixth Avenue tracks diverged, with Sixth Avenue trains making a 90 degree turn East along 53rd Street. Ordinarily, the approaching downtown train would display a placard indicating to the towerman whether to activate the switch for the curve. In this case a miscommunication between the motorman and the towerman (who may not have been at his post) sent the train into the curve at more than three times its speed limit. The motorman braked, but was unable to prevent two cars from careening over the edge of the trestle. One car slammed into the ground while the other came to rest partially suspended by the second floor window of no. 798 Ninth Avenue. The New York Times described the scene: “The third car of the train, hurled forward by the weight of those behind it, was shoved over the elevated structure and its forward end was forced through the window of the apartment of Mrs. James G. Crowe, who lives above the drug store. The car rocked for a moment and seemed as if about to fall into the street. Then it settled, its forward end held by the sill of the window and the fire escape, and hung suspended like a bridge across the street. The frantic passengers clambered out of the windows and along the roof into the apartments of Mrs. Crowe, and thence to the street.”

Little Theatre, ca. 1915.

In December 1936, the Winter Sports Show and International Ski Meet was held at Madison Square Garden.

Shubert Theatre, with the marque lit for A Chorus Line, ca. 1979.

Film Center Building, ca. 1948 The Film Center was built in 1928 and was used for various functions of film productions during the late 1920s and 1930s when New York City was the center of filmmaking. The building housed sets, editing, and production facilities, as well as a distribution center. The Film Center Building was designed by Eli Jaques Kahn in an Art Deco style. Kahn was a prominent architect in the first half of the 20th century, known for his modernist designs. The building has one of the most detailed surviving interiors from that period in New York City. Both the exterior of the building and a portion of the interior were landmarked in 1982.

Early 20th-century censors, excited about “controversial” subjects being explored in New York’s theaters, focused mainly on sexuality – in particular, homosexuality and interracial relationships. In 1927, the New York Legislature passed the Wales Padlock Law, which made it illegal “depicting or dealing with, the subject of sex degeneracy, or sex perversion,” and offending theaters could be closed. (Similarly, Hollywood movies were subjected to the infamous Motion Picture Production (Hays) Code of 1930.) Although the New York law was not often enforced, and was protested by the theater community, it had a huge and censorious effect on the Broadway stage. Despite the law, which remained on the books until 1967, lesbian and gay characters did manage to make it to Broadway, often in the works of lesbian and gay playwrights. At the Ethel Barrymore Theater, for instance, there were a number of important productions with subtle gay themes: Design for Living (1933) by Noel Coward, with Coward, Alfred Lunt, and Lynn Fontanne; A Streetcar Named Desire (1947), by Tennessee Williams, with Marlon Brando (winner of the Pulitzer Prize and New York Drama Critics’ Circle Award); Bell, Book and Candle (1950) by John Van Druten; and Tea and Sympathy (1953) by Robert Anderson. A Raisin in the Sun (1959), by Lorraine Hansberry, was the first work on Broadway by an African-American woman and winner of the New York Drama Critics’ Circle Award.

Imperial Theatre drawing, date unknown. Designed by Henry J. Krapp and opened in 1923, the Imperial was created specifically to be the Shubert's premier stage for musicals. Its diminutive entrance squished between the Kraw Theatre (now demolished) and the large Music Box Theatre in "Shubert Alley" on 45th Street obscures that the bulk of the theatre itself is actually located on 46th Street. The T-shaped venue was constructed with a modest facade, much like Krapp's other post-WWI theatres for the Shuberts. The interior was more elaborately designed with a flourish of highly ornamental, low relief plasterwork on the walls, typifying Krapp's appreciation of 18th century English Adamesque style. The auditorium includes three large boxes flanking each side of the stage, and is decorated in the neo-classical decoration of the Adamesque style: framed medallions, vases, urns, floral motifs, and chandeliers. The interior of the theatre was designated a landmark in 1986, though its exterior was not protected similarly. The Imperial has hosted a number of Broadway hits in its history included the premiere of 'Annie Get Your Gun," 'Fiddler on the Roof," and "Pippen." After three years at the Broadway Theatre, "Les Misérables" transferred to the Imperial, where it ran for an additional 13 years.

Bickford's Restaurant, 1936. Samuel Longley Bickford began a career in restaurants just after the turn of the century, but it was not until 1921 that he established his eponymous restaurant chain. In the decade after opening, the chain grew to more than two dozen locations in New York City and Boston. The lunchrooms were self-serve with a limited menu. The goal was quick turn over, while maintaining high quality and moderate cost. Eventually the chain included more than 85 locations. During the 1930s most of the restaurant locations were designed by architect F. Russell Stuckert (whose father had designed Horn & Hardart restaurants). With 42 New York City locations in 1970 and only two in 1980, Bickford's disappeared from the city entirely in 1982.

Entrance to Film Center, ca. 1995.

Seventh Avenue at the north west corner of 47th Street, ca. 1915. This is a quintessential Times Square photograph from the early 20th century. Originally Long Acre Square, the center of the city's horse carriage industry in the late 19th century, the area would have its name changed in 1904. Times Square was christened that after the New York Times newspaper constructed their headquarters on 42nd Street. In the next two decades, the introduction of the subway and the construction of hotels and theatres prompted a massive boom of the area into a busy cultural center. The billboards depicted here advertise nearby attractions including the Shubert and Winter Garden Theatres, as well as take advantage of the well traveled intersection to advertise products such as beer and automobiles.

328 West 48th Street, south side between Eighth and Ninth Avenues showing Public School 17, ca. 1920. Originally constructed as Public School 17 in 1908, the facility is also known as the Midtown West School. Designed by C.B.J Snyder, the school survived through the 20th century, and at some point had its designation changed to Public School 212. In 1990 the building became home to the Professional Performing Arts School. This small, specialized school focuses on the development and showcasing of students in dance, drama, and vocal music, along with traditional subjects. Famous alum of the school include actress Claire Danes, actor Jesse Eisenberg, and singer Alicia Keys.

Winter Garden Theatre, May 3, 1930. The building at 1634 Broadway was constructed in 1896 for William Kissam Vanderbilt's American Horse Exchange. In 1911 the building was leased by the Shubert family for a theatrical venue. They hired architect William Albert Swasey to redesign the theatre. The fourth New York theatre to be named 'Winter Garden," the venue opened March 10, 1911 with a production of the musical revue "La Belle Paree." In 1922 the building was completely remodeled by famed theatre architect Henry J. Krapp.The rebuilt stage is wider than most other Broadway theatres, with a a low proscenium arch. The Shuberts purchased the name and format of the Ziegfeld Follies after the death of Florenz Ziegfeld in 1932. The Winter Garden hosted the Follies in 1934 and 1936. The Winter Garden, though, is best known as the venue that hosted the 18-year run of the musical "Cats." The show premiered on October 7, 1982 and ran 7,485 performances. (Currently it is the fourth longest Broadway run, only exceeded by "Phantom of the Opera," 'Chicago," and "The Lion King.")

44th Street Theatre, date unknown. Originally opened by the Shuberts in 1912 as the Weber and Fields' Music Hall, three years later the comedy due left the space and it was converted into a legitimate Broadway theatre. The theatre, after 1915 called the 44th Street Theatre, was designed by William A. Swansea. The building included a roof top theatre, known by 1918 as the Nora Bayes Theatre, named for a vaudeville performer credited with "Shine on, Harvest Moon." The rooftop venue presented Federal Theatre Project shows in the 1930s, as well as marionette, amateur theatre, and dance companies, while the nightclub in the basement was likely a speakeasy in the Prohibition era. By 1940 the building was owned by the Times Corporation and leased by the Shuberts. In 1942 the nightclub became the Stage Door Canteen, a popular hot spot for American and Allied servicemen. The Shubert Organization lost its lease in 1945 and the building was soon-after demolished.

Hotel Edison, c. 1930. Completed in 1931, the Hotel Edison was designed by Herbert J. Krapp, a well-known designer of theatres. On the opening day of the hotel, Thomas Edison switched on the electricity. The Art Deco style hotel opened with space enough for 1000 guests and a large ballroom. The ballroom was converted into a theatre in 1950 and hosted theatrical productions until 1991, when it was changed back into a ballroom space. The interiors of the building showcased its Deco style with terraced hallways with gold-trimmed mirrors and a mural lined lobby. The building also was the location of the well-loved Cafe Edison, a Polish style dinner in opulent former formal dinning room of the hotel. Cafe Edison unfortunately closed in 2014.

Eagle Brewery, ca. 1892. This 19th century west side brewery has a history intertwined with the oldest brewery in the United States, Yuengling. Eagle Brewery was founded in by John Frederick Betz, a young man who had apprenticed at Yuengling in Pottsville, Pennsylvania. After a trip to Europe to learn from master brewers in Germany and Austria, he returned to America and opened his business in 1853. Betz began a brewing empire, with operations in Philadelphia and Jersey City. In 1890 the name was changed to Lembeck and Betz Eagle Brewery. The NJ and PA breweries closed in 1920 during Prohibition, so likely this one did as well. It is unknown when the buildings were demolished.

Sacred Heart of Jesus Church, 457 West 51st Street, ca. 1980. The Church of the Sacred Heart of Jesus is a Roman Catholic parish, founded in 1876 by Reverend Martin J. Brophy. Designed in the Romanesque Revival style to the plans of LeBrun & Sons, the building, according to the AIA Guide to NYC is a "symmetric confection of deep red brick and matching terra cotta frosted with light-colored stone arches, band courses, and copings." Before construction completed in 1901, the congregation worshipped at the Plymouth Baptist Church, also in Manhattan. In 1966, the interior of the church was the first in the Archdiocese of New York to be reconfigured after the Second Vatican Council.

239 West 45th Street, unknown date. Designed to the plans of architect C. Howard Crane, the intimate Music Box Theater was specifically constructed by composer Irving Berlin and producer Sam H. Harris to house Berlin's famed Music Box Revues. Though one of the smaller Broadway venues, with a seating capacity of only 860, its box seats are notable for being usually large and rounded. After opening in 1921, the theatre hosted a new musical production annually until 1924, when it presented its first play, Cradle Snatchers, starring Humphrey Bogart. Notable playwrights have since found a home at the theatre, including William Inge in the 1950s, who had great success there with Picnic, Bus Stop, and The Dark at the Top of the Stairs. The theatre was co-owned by Berlin's estate and the Shubert Organization until 2007, when the Shubert Organization assumed its full ownership.

41st Street Public Paths, ca. 1905. Built in 1904, this bath house was possibly one of the first to be demolished, according to NYC Bath House expert Michael Minn. Its address places it adjacent to or perhaps within the footprint of the 1931-built McGraw-Hill skyscraper. Though a 1956 seems to depict at least a section of the building in place and noted as a bath house.

McGraw-Hill Building. Up shot from 42nd Street, October 4, 1931. The McGraw-Hill Building is an Art Deco structure completed in 1931. Designed by Raymond Hood, it was the second building for publishing company in the city (the first was located at 469 Tenth Avenue). The facade of the 33-story building is covered in blue-green terra-cotta ceramic tiles, alternating with green-metal-framed windows. Starting in 1939 the building housed the headquarters of Timely Comics, which would later become Marvel Comics. In the Captain America #1, creator Jack Kirby gave the building address as the mailing address to which fans could write to the superhero.

In 1908 publishing magnate Charles Scribner built a printing plant and headquarters. The 14-story building was designed with 13 1/2 foot ceilings and wide set interior columns for the placement of large printing machinery. The windows also were built floor to ceiling. Today the building has been converted to a modern office building, with tenants such as the coworking company, WeWork.

Though few may know of it today, the Hotel Astor was the heart of Times Square for decades. Built at the heart of the theatre district, the Astor was a glamorous destination that helped bring the area to life.

"Larry David, Alicia Keys, and Samuel L. Jackson walk into an elevator. Sounds like the prelude to a bad joke? Actually, that’s just daily routine at Manhattan Plaza, a 1,600-unit affordable housing complex for performing artists in Times Square that has served as the launching pad for thousands of creative careers since it opened in the late 1970s. It was in this anonymous high-rise in Hell’s Kitchen, that Alicia Keys first learned to play the piano. It was here, in a federally subsidized apartment, that Larry David first met Kenny Kramer — the 'real' Kramer — and wrote the pilot for Seinfeld. To this day, Manhattan Plaza continues to serve as affordable 'on-campus housing' for thousands of performers in the nearby Theater District. But despite Manhattan Plaza’s enormous contributions to popular culture — not to mention the local entertainment economy — the project is little known. To most passersby, it’s just another ugly redbrick tower block. That’s about to change with the release of the forthcoming documentary Miracle on 42nd Street, which explores the project’s dramatic history and features countless Manhattan Plaza 'alumni' paying tribute to the project’s transformative impact on their lives and careers. The film also offers fresh insights into familiar moments in the city’s history: the fiscal crisis, the AIDS crisis, and the revitalization of Times Square." For more on Manhattan Plaza, check out this interview with award-nominated filmmaker Alice Elliott in Gotham: A Blog for Scholars of New York City History.

Martin Beck Theater Interior ARCHITECT: C. Albert Lansburgh DATE: 1923-24 STYLE: Byzantine The exotic design of Martin Beck Theater, or Al Hirschfeld Theater, is based on Byzantine motifs, making the Beck architecturally unique among the Broadway theaters. Among the most notable design features of the interior are a triple-domed lobby with murals, and an auditorium with spiral-ribbed proscenium arch and fan vaults. Its exotic painted domed ceiling is the work of Albert Herter, a noted American muralist.

Shubert Theater ARCHITECT: Henry B. Herts DATE: 1912-13 STYLE: Venetian Renaissance, Theater Built in 1912-13, shortly before World War I, to the designs of Henry B. Herts, the Shubert was one of a pair with the Booth, and was among the numerous theaters constructed by the Shuberts, one of the most active and influential families in American theater history. Its significant architectural features include heavy rusticated terra-cotta pilasters and arches, a curving corner entrance pavilion facing Broadway, an elaborate portal, and unusual panels of “sgraffito” ornament. Herts designed a Renaissance-inspired auditorium matching the theater’s “Venetian Renaissance” exterior. Among the most significant architectural features of the interior are its ornamental plasterwork, and the unusual series of painted panels of classical figures that adorn the boxes and the ceiling.

Palace Theatre, 1913. The Palace Theatre was a venture originally undertaken by a team of non-New Yorkers. The 1913 building was designed by Milwaukee architects Kirchoff & Rose (their only NYC commission) and was funded by Marvin Beck, a vaudeville entrepreneur from San Fransisco. Beck's plan to open a venue in direct competition with the east coast vaudeville empire of Keith–Albee was derailed when Albee required that Beck transfer three-quarters ownership to the company to be able to host acts from the east coast circuit. Beck agreed and became the Palace Theatre's booking agent. The Palace became the premier vaudeville venue in New York. In 1932 the theatre became a RKO movie house, with a return to live stage shows (in addition to movies) from 1936 to 1957. Citizen Kane had its world premiere at the Palace in 1941. A tall hotel building was constructed over the theatre in the 1980s and today the facade is completely obstructed by advertisements.

McGraw-Hill Building ca. 1936 The McGraw Hill building located on 330 West 42nd Street, between 8th and 9th Avenues was designed in 1931 by architects Raymond Hood and Andre Fouilhoux to meet the specific needs of the McGraw-Hill publishing company that occupied ¾ of the building. With a series of setbacks on its north and south sides, in accordance with New York City's building and zoning codes and the programmatic needs of a book production factory, the McGraw Hill building from east and west has the appearance of an Art Deco stepped tower. From the north and south it appears as a sleek 33 story Commercial Slab building in the International Style. The shock value of its innovative materials, the first clad with machine made terracotta and glass in a provocative blue green color and Hood's avant-garde formal language sets it apart as one of the gems of the city, fondly called "The Jolly Green Giant."

Madison Square Garden at Eighth Avenue and 50th Street, ca. 1930, the third structure to bear that name.

Rivoli Theatre, 1918. Designed by renowned theatre architect, Thomas Lamb, the Greek Revival theatre opened to the public on December 28, 1917. The very first movie screened was the Douglas Fairbanks film "A Modern Musketeer," which was presented with a "live" program featuring musical soloists, the organ, and house orchestra. The Rivoli was built as the sister theatre to the Rialto (at Broadway and 42nd Street). The auditorium could accommodate 2270 patrons and was noted for its acoustics. The house orchestra was 50 pieces and conducted by Dr. Hugo Riesenfeld. The design of the stage was specific for the movie screen (in the large center proscenium) and two side for the orchestra and soloists. A stage for live theatrical productions was only constructed in 1926. Comic book writer, editor, publisher Stan Lee was an usher at the Rivoli in his youth. In the 1950s the theatre was converted to a 70mm Todd-AO setup with a deeply curved screen. The theatre was demolished in 1987.

Music Box Theater Interior ARCHITECT: C. Howard Crane & E. George Kiehler DATE: 1920 STYLE: Palladian-inspired The interior of the Music Box Theater is a fine example of Palladian-inspired design. Among its significant architectural features is a flat proscenium arch flanked by Palladian arched boxes echoing the design of its exterior, handsome murals, and Adamesque-style plasterwork.

Fire Engine Company No. 54 ARCHITECT: Napoleon LeBrun & Son DATE: 1888 STYLE: Queen Anne, Romanesque Revival Fire Engine Company No. 54 is a late but excellent example of LeBrun & Son’s numerous mid-block firehouses, reflecting the firm’s attention to materials, stylish details, plan and setting. Napoleon LeBrun, who had established his firm in New York City in 1864, achieved renown as a designer of office buildings, including those for Home Life Insurance Company and the Metropolitan Life Insurance Company. The building combines elements of Queen Anne and Romanesque Revival styles, and adopts the designs of numerous mid-block firehouses as an economical and rapid means of creating public buildings that clearly identified their civic function.

Globe Theatre, ca. 1910. Opened in 1910 and named for the Shakespeare's famous theatre in London, the Globe originally produced dramas. The Italian Renaissance style building was designed by Carrère and Hastings, a firm best known for their New York libraries. The theatre had seating for more than 1100 viewers and two balconies. An innovative feature of the theatre was a retractable roof section, which was meant to open the theatre to the starlight and also provide relief during hot weather. No evidence has been found that the roof ever functioned. It was likely difficult to operate and would have opened the theatre to soot and litter. But, a feature that did function for theatre-goers was individual vents under the seats for heating and cooling. In 1932, owing to the financial crisis and the dwindling revenue of Broadway theatres, the building was converted to a movie house. This function only lasted for about 25 years. In 1958 the building was gut renovated and reopened as the Lunt-Fontanne Theatre. In 1959 the Sound of Music opened to mixed reviews. Today the theatre is part of the Nederlander Organization.

Father Francis Patrick Duffy statue, 1937. Father Duffy was a military chaplain and priest who served the local Times Square community as pastor of the Holy Cross Church, located at 237 West 42nd Street. A French Canadian, Duffy arrived in New York in 1893 to be a teacher. In the 1890s he was ordained a priest and spent the next 20 years serving as a seminary instructor in Yonkers and a military chaplain during the Spanish-American and First World Wars. He returned to the city after WWI and became pastor to the Time Square church. He served the community until his death in 1932. In 1940 he was a character in the movie "The Fighting 69th," based on the story of the New York Infantry Regiment during the First World War. The sculpture, which sits in Father Duffy Square, right in the middle of Times Square, was created by Charles Keck, who also created sculptures for the Brooklyn War Memorial. The more than life size figure stands in front of a Celtic cross and was unveiled on May 7, 1937. Photographer Berenice Abbott happened to capture the statue just prior to its debut.

Imperial Theatre ARCHITECT: Herbert J. Krapp DATE: 1923 STYLE: Adamesque The Imperial Theater Interior is an excellent example of the elegant Adamesque style. Its significant architectural features include floral plasterwork bands, flat pilasters with stylized capitals, and Adarnesque friezes including figures holding tragic and comic theatrical masks at the boxes.

Film Center Building ARCHITECT: Ely Jacques Kahn DATE: 1928-29 STYLE: Art Deco The Film Center Building interior design is an example of the Art Deco style. The architect, Ely Jacques Kahn, was one of the city’s most prominent architects working in modernistic styles. The interior incorporates a technique of “woven” plaster wall and ceiling surfaces, and a wide-ranging polychromatic program, and it survives largely intact. The building was built to service the motion picture industry then centered in Times Square to the east and still serves the functions for which it was constructed.

McGraw-Hill Building. Entrance detail, October 4, 1931. ARCHITECT: Raymond Hood; Godley & Fouilhoux DATE: 1930-31 STYLE: Art Deco, Skyscraper Among its important qualities, the McGraw-Hill Building is a unique skyscraper, being both one of New York’s major Art Deco monuments and the herald of the newly emerging International Style. It was designed by the distinguished American architect Raymond Hood who achieved fame as a skyscraper designer. Among its outstanding features are the two profiles, one being a stepped tower and the other a slab, the distinctive blue-green terra-cotta facing, the horizontal window bands, and the entrance treatment. It was built to serve a distinguished American publisher. The building has received wide critical praise since its completion. The building is a key element in the revitalization of the west side.

Hotel Astor, 1931. Designed by architects Clinton & Russell, the grand Beaux-Arts hotel was completed in 1904. The hotel was the brainchild of William C. Muschenheim, a German businessman and restaurateur. With the financial backing of the wealthy and real estate successful Waldorf family, he constructed an opulent hotel that had a Louis XV–decorated ballroom among other, lounges, restaurants, and massive roof garden. A 1920s New York Times article said this about the rooftop venue, “There is the open-air dancing floor and the restaurant is conspicuous for dangling ferns and trailing vines. A unique feature of the restaurant is the gabled-glass roof over which flows a miniature Niagara.” The grand hotel was demolished in 1967 and replaced by an office tower (today known as One Astor Plaza).

Martin Beck (now Al Hirshfield) Theatre, November 1935. Seen from down the block, the Martin Beck Theatre opened in 1924 and was designed by G. Albert Lansburgh (a San Fransisco-based theatre architect). Constructed for vaudeville promotor Beck, it had the distinction of being the only theatre in New York that was owned outright without a mortgage (and was the only Broadway theatre built west of Eighth Avenue). The Moorish-inspired theatre was particularly lavish in its design and both its exterior and a section of the interior were designated NYC landmarks in 1987. In 2003 the theatre was renamed for famed American caricaturist Al Hirschfeld.