Following the Civil War, the resumption of industry, trade, and peace were boom times for New York City. Hundreds of thousands flocked to New York and as they did the city expanded. Out of this new growth came with it the Theater District, which teemed with shows, operas, and acts to amuse the city's population. This list highlights some of the theaters that sprung up during the turn of the century.

The Museum’s ongoing exhibition Activist New York recently debuted a new case study that explores the battle over birth control and obscenity laws that raged in New York at the turn of the 19th century. A visitor to the new “Social Purity” case will notice a photograph of a scantily clad woman lounging in front of a lion skin. This is the dancer Gertrude Hoffman (sometimes spelled Hoffmann), and it was her portrayal of the princess Salome and her subsequent arrest that earned her a spot in the exhibition.

Hammerstein's Victoria Theater, 1899. Oscar Hammerstein's comeback to the theater world was named "The Victoria," because: "I have been victorious over mine enemies, those bloodsuckers at New York Life!" The insurance company had previously shuttered his Olympia Theater complex and two Harlem opera houses. Somehow, Hammerstein convinced the owner of the lot at 42nd Street and 7th Avenue to lease the land to him with no down payment. Over a year, Hammerstein constructed The Victoria: resourcefully utilizing bricks and wood from the demolished livery. The carpet was salvaged from an ocean liner. In 1899, The Victoria opened as a 1,350 seat house - the seats being, of course, secondhand. The theater boasted variety acts, particularly vaudeville and musical comedy. The Victoria closed in 1915. It was razed and replaced with the Rialto Theater.

West 42nd Street and Seventh Avenue at the northwest corner, showing Hammerstein's Victoria Theatre, 1904. Oscar Hammerstein I was a late 19th and early 20th-century theatre mogul. Following the financial failure of an early theater nearby, called the Olympia Theatre, Hammerstein quickly rebounded by opening a theatre called the Victoria in 1899. The theatre was built on the site of Gilley Moore’s Market Stables and used the debris of that structure to fill the walls of the new building-- as a cost-saving measure. The theatre also had a popular roof garden called the Paradise Roof Garden, an open-air entertainment venue. Originally a venue for legitimate theatre productions (most of which were not particularly successful), in 1904 Hammerstein turned the place into a vaudeville house (a much more profitable venture). The building was sold in 1915 and demolished. Various theatre buildings were constructed and then razed on this lot over the next few decades. Today the structure at 3 Times Square is an office building known as the Thomson Reuters Building. It is a 32-story glass curtain wall structure completed in 2001.

Between 1899 and 2002, the northwest corner o Seventh and 42nd Street was occupied by a theatre (with various reputable and less reputable productions). First, Oscar Hammerstein's massive Victoria Theatre presented legitimate theatre before turning—very successfully— to vaudeville. That theatre closed and was demolished in 1915. In 1916 a new theatre building on the site opened. The Rialto sat 1,960 patrons. The venue was exclusively a motion picture house, becoming one of midtown's best-known movie palaces. Paramount sold the building in 1935, and the new owners razed the venue. In its place, a new building with stores, offices, and a smaller theatre, also called the Rialto, rose. That theatre showed films but by the 1970s was screening movies of an adult nature. The period of mature movies was shortlived, and the theatre returned to live performances once again in 1980, also acting as host to a TV studio. Finally, in 2002 the 1935 building with the small theatre was demolished, and a large office building was erected in its place.

The "naughty, gaudy, bawdy, sporty, 42nd Street." Over the 20th century it was constantly changing: theatre > burlesque > movies> grindhouse> XXX> revitalization. These are the theatres of the "Deuce."

Gilley Moore's Market Stables, ca. 1850. The site at the corner of 7th Avenue and 42nd Street was once home to Gilley Moore's Market Stables. A stable was not an uncommon sight here in Longacre Square, the area named for London's carriage district, which would later become Times Square. In 1898, the lot was leased to Oscar Hammerstein, who constructed the Victoria Theater.