The second Rialto Theatre on this site, the 1935-completed moviehouse was owned in the 1950s by Arthur Mayer, known as the "Merchant of Menace" for the action and horror films he presented. In the 1970s the theatre showed adult films.

This venue set some records in the world of vices: it was Broadway's first burlesque and 42nd Street's first adult movie theater. It is now the New Victory Theater.

Completed in 1903, this Broadway house became a movie theater in 1934. In the mid-1990s, as a part of the Times Square renewal project, the closed movie theatre was gutted and combined with its neighbor, the Apollo, to create the Ford Center (now once again called the Lyric).

The New Amsterdam Theater was home base for the Ziegfeld Follies. Its rooftop venue, known as the "Ziegfeld Midnight Frolic," was famous for racy and tantalizing productions.

The Candler Theatre opened in 1914 and was eventually leased to impresarios Sam Harris and George Cohen. The renamed Harris Theatre was converted into a movie house which operated until 1996.

Apollo Theater began as a musical theater venue when it opened in the 1920s. By the 1930s, it showed cinema exclusively. After a brief stint as a nightclub, it fell into disrepair. The Apollo was demolished in 1996, but its proscenium arch was incorporated in the renovation of the Lyric Theatre.

This theatre shared a common fate with many of its neighbors, closing and reopening as a burlesque theatre and then a second run movie house. In 1954, it was renamed the Empire Theatre. The building was lifted and moved 170 feet down the block in 1995. The old theatre building now functions as the ground level facade, entrance, and lobby for AMC Empire 25.