Hammerstein's Victoria Theater, 1899.

Oscar Hammerstein's comeback to the theater world was named "The Victoria," because: "I have been victorious over mine enemies, those bloodsuckers at New York Life!" The insurance company had previously shuttered his Olympia Theater complex and two Harlem opera houses.

Somehow, Hammerstein convinced the owner of the lot at 42nd Street and 7th Avenue to lease the land to him with no down payment. Over a year, Hammerstein constructed The Victoria: resourcefully utilizing bricks and wood from the demolished livery. The carpet was salvaged from an ocean liner. In 1899, The Victoria opened as a 1,350 seat house - the seats being, of course, secondhand.

The theater boasted variety acts, particularly vaudeville and musical comedy. The Victoria closed in 1915. It was razed and replaced with the Rialto Theater.