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1619 Broadway
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Trans-Lux Theatre, 1937 Opened on May 16th, 1931, this was one of the city's first purpose-built "twin" cinemas. This second Trans-Lux theatre occupied the retail space of the new Lecourt (later Brill) Building. Its two small auditoriums each had its own box office and entrance, but they shared the wide marquee seen here. Opened during the Depression the twin theatres, which showed newsreels, shorts, and cartoons. The struggling venue limped along until 1937 when boxing champion Jack Dempsey and his business partner took over the space for a self-branded eatery. The Jack Dempsey’s Broadway Bar and Cocktail Lounge opened in 1937 and survived in the Brill Building until 1974. After vacating this space, Trans-Lux opened a much more successful, single-screen theatre at 1607 Broadway.
Mutual Film Company
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Bimbo, “the heroic pup,” was a cartoon star before he became the boyfriend of Betty Boop, who originally was drawn with long dog ears. When censorship became a part of the film industry, and as Betty Boop lost her canine features, Bimbo was replaced by a human male, “Fearless Fred.” Readers were instructed to cut out the successive images of Bimbo and practice animation themselves.
Martin Beck Theatre
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Martin Beck Theater ARCHITECT: C. Albert Lansburgh DATE: 1923-24 STYLE: Byzantine The Martin Beck Theater survives today as one of the historic theaters that symbolize American theater for both New York and the nation. It was designed for Martin Beck, one of America’s great vaudeville producers, by G. Albert Lansburgh, a prominent theater designer who considered it his finest work. Beck and Lansburgh created an unusual and exotic design based on Byzantine motifs, making the Beck architecturally unique among the Broadway theaters. Among its outstanding characteristics is its double-height stone-faced arcade with elaborately carved capitals. For over half a century the Martin Beck has served as home to countless numbers of the plays through which the Broadway theater has come to personify American theater. Its presence helps visually to define the Broadway theater district, the largest and most famous concentration of legitimate stage theaters in the world.
Alvin Theatre
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Alvin Theatre, September 1935. Built in 1927 as the Alvin Theatre, the Broadway house was designed by architect Herbert J. Krapp for the developer and real estate mogul Alexander Pincus. The name Alvin was a portmanteau of the names of producers Alex Aarons and Vinton Freedley. The theatre opened with a premiere of George and Ira Gershwin's 'Funny Face' with Fred and Adele Astaire. Gershwin also had his best known musical 'Porgy and Bess' premiere here in 1935. The theatre was renamed for playwright Neil Simon in 1977, after the Nederlander Organization bought the building. In the 1980s the Landmarks Preservation Commission designated a number of Broadway Theatres, including this one (in 1985).
47th Street Police Station
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The West 47th Street Police Station was built in 1860. The station was nestled in Hell's Kitchen and in proximity to the Theater District, which meant the station was always busy. One rumor claims that after a risque play titled "Sex," actress and playwright Mae West was arrested and brought in to the station. The station was known as the 26th, 9th, 18th, and then 16th precinct, exchanging titles as Manhattan's landscape changed around it. In 1933, the station became the target of a lively protest. In summer months, children living in tenement apartments across the city sought relief from heatwaves by prying open fire hydrants. At the expense of instant relief, streets, gutters, and cellars were flooded. Soon the fire department claimed that so many hydrants left open might deplete their supply of water if an actual fire broke out. In response, the police closed every hydrant. Outraged a crowd of "400 youngsters, most of them clad in bathing suits and other scanty attire, staged a noisy demonstration outside the West 47th street station." The demonstration, which lasted less than an hour, was reported in the New York Times on June 10th, 1933. By the 1960s, the station, then known as Traffic Station D, was slated for demolition. After the building was razed, the city-owned plot was given to the FDNY as a potential site for developing a new firehouse, though it remained empty for a number of years. Seeking the empty lot as a space for community growth and development, a coalition of local activists, led by Ramon Aponte, garnered the support of a local developer to buy the plot for public use. Hell's Kitchen was riddled with crime from the 1970s through the 1980s, and Aponte recognized creating public spaces was key to reinstilling a sense of safety in the area. The land was turned into a park with a playground and was maintained by the 47th Street Block Association, Community Board #4, Fountain House, and the Green Guerillas for the decade after it was purchased by the community. The park was eventually made an official New York City Park and is named after Aponte.
425-437 West 50th Street
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Stella Tower, 425-437 West 50th Street, ca. 1980. Ralph Thomas Walker, lauded as the "architect of the century" by the New York Times upon his receipt, in 1957, of the American Institute of Architects Centennial Medal of Honor, designed this Art Deco gem in 1927 for the New York Telephone Company. In 2014, the top half of Walker's 18-story tower was transformed into fifty-one luxury residences. Verizon, the successor to New York Telephone Company, now operates out of the building's lower floors. Upon its redevelopment, the building was rechristened the "Stella Tower," after Walker's wife Stella Forbes.
239 West 52nd Street
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My Archive Summer 2019 "In 1996 we got married at the now-demolished Roseland Ballroom off Times Square.. the first and last time our names were on a Marquis. We finally found a place to host 600 people at an affordable rate. This old dance hall had seen better days but we all fit in. It was a hoot." —Brocha Metzger @gothamfairytales
Lunt-Fontanne Theatre
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Globe Theater/Lunt-Fontane Theater ARCHITECT: Carrère and Hastings DATE: 1909-10 STYLE: Beaux-Arts The Beaux-Arts style facade of this building is an unusually handsome design. This design reflects Carrere & Hastings’s earlier celebrated New Theater, now demolished. Its significant architectural features include a five-bay arcade of double-height Ionic columns, deep cornice, and sculpted figures of theater masks.
Longacre Theater
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Longacre Theater ARCHITECT: Henry B. Herts DATE: 1912-13 The design of the auditorium incorporates a configuration notable for its intimacy, including an unusual square proscenium opening, and a two balcony arrangement. The Longacre was built to house the productions of Broadway producer and baseball magnate Harry H. Frazee, at one time the owner of the Boston Red Sox.
Columbus Branch, NYPL
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Columbus Branch, 1909. Though the Columbus library building was created using the funds from the 1901 Carnegie bequest, the bulk of the original library collection was transferred from the reading room of the Columbus Catholic Club, a social and educational club for young men. The building was designed by Babb, Cook & Willard and completed in 1909. The building included a roof garden with a glass canopy, called an open-air reading room for the summer months. The Italian Renaissance Revival style facade was considerable altered during the 20th century. The third floor was removed in 1960 (and with it the roof-top garden). The small set of steps and original entrance were also removed and replaced by a ground level entrance and a non-historic door.
Paramount Plaza
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Built on the site of the Capitol Theater, the Uris Building was built in 1970. Designed by Emery Roth and Sons, the 48 story tower was developed and owned by the Uris brothers. Following a series of vacancies in the 70s, the building was sold to Paramount.
Alvin Theatre
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Alvin Theater ARCHITECT: Herbert J. Krapp DATE: 1926-27 STYLE: Neo-Georgian, Adamesque The Alvin Theater survives today as one of the historic theaters that symbolize American theater for both New York and the nation. It was designed for Alex Aarons and Vinton Freedley, producers of some of Broadway’s most successful musical comedies. The facade designed for the Alvin by Herbert J. Krapp, the most prolific designer of Broadway theaters, is an exceptionally handsome neo-Georgian design. This facade, based on elegant proportions and Adamesque detailing, distinguished the theater headquarters of Aarons and Freedley, and as such represents a special aspect of the nation’s theatrical history. The Alvin Theater Interior was designed in Adamesque style. The elegant Adamesque detailing distinguished the theater headquarters of Aarons and Freedley, a company that produced some of Broadway’s most successful musical comedies. It represents a special aspect of the nation’s theatrical history.
Bright Lights: Theaters in the City
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Each month the Landmarks Conservancy highlights New York City’s extraordinarily rich architectural heritage by featuring a different building style or function. As the City we love continues to reopen we are proud to celebrate the return of Broadway and the magic of live theater and will feature many of the majestic houses that have hosted iconic music and memorable performances across the decades.
770 Eighth Avenue
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My Archive Spring 2019 "Art Paradise: with my buddy Josh exploring midtown, the late 90s." —Ethan Wolff
Ninth Avenue El, 53rd Street Spur
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Workers inspect the site of the Ninth Avenue El derailment on September 11, 1905. At upper right is the 53rd Street spur, leading to the Sixth Avenue El, where the derailed train was mistakenly switched.
1619 Broadway
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Brill Building ARCHITECT: Victor A. Bark, Jr. DATE: 1930-31 STYLE: Art Deco Designed in the Art Deco style by architect Victor A. Bark, Jr., the white brick elevations feature handsome terra-cotta reliefs, as well as two niches that prominently display stone and brass portrait busts that most likely portray the developer’s son, Alan, who died as the building was being planned. A remarkable number of tenants have been music publishers, but the building is also notable for attracting an evolving roster of songwriters, booking agents, vocal coaches, publicity agents, talent agents, and performers
Helen Hayes Theatre
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Helen Hayes Theatre, West 46th Street, ca. 1977. Constructed in 1911 by Herts & Tallant as the Folies-Bergers, a dinner theatre with vaudeville, the venue was only open under this name for six months. (Though that was enough time for an 18-year-old Mae West to be discovered during her Broadway debut that September.) The Moorish Revival structure, with its striking gold, turquoise, and ivory terra cotta facade was renamed the Fulton Theatre in October 1911. The dining tables on the orchestra level were replaced with traditional seating. The 895-seat auditorium saw both films and theatrical performances over the next few decades. Bela Lugosi starred in “Dracula” for 265 performances in 1927 and “Arsenic and Old Lace” with Boris Karloff premiered in 1941 and played for 1444 shows. In 1955 the theatre was renamed for Helen Hayes, the "First Lady of American Theatre" and EGOT winner. The venue survived until 1978 when it (and its neighbors the Morasco, Bijou, Astor, and Gaiety Theatres) were threatened with demolition. Despite the Hayes and the Moroasco being deemed eligible for for the National Register of Historic Places, demolition began in March of 1982. It is interrupted briefly when a number of actors are arrested for obstructing the work and is halted, again only briefly, when the the owners are forced to comply with a ruling to preserve objects of historic and architectural interest. Today on the lots that once were occupied by the five historic theatres sits the 1985 Marriott Marquis Hotel, which has its own Broadway theatre. Despite their inaction in this case, by 1987 the Landmarks Preservation Commission had individually landmarked 25 Broadway theatres. In 2011, 50 pieces of terra cotta collected from the ruins of the Helen Hayes facade went up for auction.
Eugene O'Neill Theatre
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Forrest Hotel, pictured at left, next to the Eugene O'Neill Theatre.
Studio 54
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Gallo Theatre, 1928. Opened as the Gallo Opera House in 1927, the theatre at West 54th Street has a long, varied, and unique history. Both early opera and straight play productions were commercial flops in the Eugene De Rosa-designed theatre. Sold in foreclosure less than two years after opening, the building became the New Yorker Theatre and a WPA Federal Music Project venue in the 1930s. Renamed Studio 52 in 1943 when purchased by CBS (the number had nothing to do with the street address), the space hosted radio and TV productions through the 1970s, including What's My Line?, The $64,000 Question, and The Jack Benny Show. In 1977 the building entered its most famed period as the nightclub Studio 54, a glitzy, glamorous, celebrity-filled disco. Studio 54 closed in 1986. Occupied by other clubs and concert venues through the late 1980s and 1990s, the theatre was restored to much of its architectural grandeur in 1994 (the nightclub owners had covered or painted black much of the interior). It was leased by the Roundabout Theatre Company in 1998 for a production of Cabaret and was purchased by Roundabout in 2003.
Chanin's 46th Street Theatre
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Chanin Theatre, ca.1925. Designed by Herbert J. Krapp for producers Irwin and Henry Chanin, Chanin's 46th Street Theatre opened in 1925. Soon after the Chanins leased it to the Shuberts who bought it outright in 1931. Known as the 46th Street Theatre between 1931 and 1990, the Nederlander Organization (its new owners as of 1981) renamed it in honor of composer Richard Rodgers in 1990. The theatre included a number of innovative features including a sloped orchestra level which offered excellent sight lines, and Chanin's 'democratic' seating plan, in which all patrons entered through the same doors regardless of ticket level. This theatre has the distinction of presenting the greatest number (11) of Tony Award-winning Best Plays and Best Musicals. Since summer of 2015 it has been the home of the musical phenomenon, Hamilton.
Ethel Barrymore Theater
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Barrymore Theater ARCHITECT: Herbert J. Krapp DATE: 1928 STYLE: Elizabethan The Barrymore was built in honor of and named for Ethel Barrymore, one of the nation’s most famous actresses. Its interior is an exceptionally handsome and harmonious design reflecting Elizabethan influences. Among its outstanding characteristics are plasterwork ornament in a strapwork pattern, unusual box treatment, and a coved ceiling with a dome.
Winter Garden Theater
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Construction on the IRT Broadway-Seventh Avenue Line's 50th Street Station, outside the American Horse Exchange building, July 14, 1902. William K. Vanderbilt built the American Horse Exchange in 1881, creating a massive full-block hub for the city's elite to quite literally horse trade. An 1896 fire caused extensive damage to the structure, killing 60 horses. Vanderbilt restored the exchange and in 1910 leased it to the Shubert family, who converted the property into the Winter Garden Theatre, today known as the venue where "Cats" had its 18-year run.
1619 Broadway
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The Brill Building, 1935. The Brill Building is a landmark structure that was developed in 1930-31 by Abraham E. Lefcourt. When Lefcourt first leased the land from the Brill Brothers, he planned to erect the world's tallest building on the site, which he would then name after his son, Alan. When Lefcourt failed to meet the terms of their agreement, the Brills foreclosed on the property and changed the name of the near-complete building from the Alan E. Lefcourt Building to the Brill Building. Since its construction, the Brill Building has been synonymous with American music. From the last days of Tin Pan Ally to the emergence of rock and roll, it has been home to a number of remarkable tenants in the music industry. Many big-name performers have leased office space in the building, including Tommy Dorsey, Duke Ellington, and Nat King Cole. At its height in the '60s, more than 160 tenants were involved in the music industry, giving the Brill Building a genre of its own: "The Brill Building Sound."
229 West 46th Street
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White Rats Club House, ca 1914. The White Rats was a fraternal organization of Vaudeville actors founded by comedian, actor, and prizefighter George Fuller Golden. The group was based on the entertainment industry fraternity and charity the British Water Rats. In 1899, the Water Rats had helped Golden and his wife pay for their medical expenses in London after Ms. Golden fell ill. They eventually sponsored the couple's return to the United States. Golden was so moved that when he returned to New York, he founded the White Rats. The organization's main aim was not charity, like the Water Rats. It was concerned with a more pressing problem which Vaudeville performers faced in New York. A monopolistic group, the Vaudeville Managers Association (VMA), threated the working rights of performers, keeping their wages low and maintaining an iron grip on their mobility. A year after the White Rats formed they began negotiations with the VMA. They organized a strike in February of 1901, which was quickly called off because performers had to secure contracts through the VMA itself. The White Rats was ultimately disbanded in 1916 after another unsuccessful strike left members blacklisted from productions at any of the 10,000 theaters owned by one of the VMA's leaders. Founder of the White Rats, George Fuller Golden, never worked as an entertainer again.
Ethel Barrymore Theater
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Barrymore Theater, ca. 1976. Designed by Herbert Krapp in 1928, the theatre, named after famed American actress Ethel Barrymore, was the final Broadway theatre created by Lee and J.J. Shubert. It is also the only surviving theatre created by the original owner/operators of the Shubert family for one of their performers. The two-story terra-cotta grillwork screen is the defining feature of the facade and was modeled after the design of public baths in Rome. The premiere play was The Kingdom of God, with Barrymore in a leading role. She returned to the stage here a number of times through the 1920s, 30s, and 40s. The Barrymore was the debut location of Tennessee Williams's A Streetcar Named Desire, which premiered in 1947, directed by Elia Kazan and starring Jessica Tandy, Marlon Brando.
B.S Moss Broadway Theatre
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B.S Moss Colony, ca. 1932. The theatre at 1681 Broadway opened in 1924 as the B. S. Moss’s Colony Theatre, a vaudeville and movie theatre. Designed by one of the premier theatre architects of the 1920s, Eugene De Rosa, the venue has a large seating capacity (1,765 seats) and deep stage (60 feet). During its two stints as a movie theatre (1924-1930 and 1934-1940), Walt Disney debuted two of his most famous early films there. "Steamboat Willie" opened in 1928 and "Fantasia" in 1939. Given a number names in its early years (Universal's Colony Theatre, B.S. Moss' Broadway Theatre, and Earl Carroll's Broadway Theatre), the theatre became a venue for live Broadway performances starting in 1930 and then again in 1940, when it was christened the unimaginative, Broadway Theatre. Bought in 1939 by the Shuberts, the theatre has been renovated a number of times. The interior and exterior were designed in an Italian Renaissance style. The original facade was resurfaced in a grey polished granite in 1991 when a skyscraper was constructed above the theatre. One of only five Broadway theatres that actually front the street, Broadway, this venue has often been the location that successful shows transfer to near the end of their runs.
Ninth Avenue El, 53rd Street Spur
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Ninth Avenue El derailment at 53rd Street. September 11, 1905. At a few minutes after 7 a.m., a downtown-bound train on the Ninth Avenue El plunged from the tracks at the corner of 53rd Street, ultimately killing 13 and injuring 48, in what was then the worst subway accident in city history. The wreck occurred at the point where downtown-bound Ninth and Sixth Avenue tracks diverged, with Sixth Avenue trains making a 90 degree turn East along 53rd Street. Ordinarily, the approaching downtown train would display a placard indicating to the towerman whether to activate the switch for the curve. In this case a miscommunication between the motorman and the towerman (who may not have been at his post) sent the train into the curve at more than three times its speed limit. The motorman braked, but was unable to prevent two cars from careening over the edge of the trestle. One car slammed into the ground while the other came to rest partially suspended by the second floor window of no. 798 Ninth Avenue. The New York Times described the scene: “The third car of the train, hurled forward by the weight of those behind it, was shoved over the elevated structure and its forward end was forced through the window of the apartment of Mrs. James G. Crowe, who lives above the drug store. The car rocked for a moment and seemed as if about to fall into the street. Then it settled, its forward end held by the sill of the window and the fire escape, and hung suspended like a bridge across the street. The frantic passengers clambered out of the windows and along the roof into the apartments of Mrs. Crowe, and thence to the street.”
One Ton of Ice & Clowns on Skis: The Winter Sports Show
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In December 1936, the Winter Sports Show and International Ski Meet was held at Madison Square Garden.
Film Center Building
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Film Center Building, ca. 1948 The Film Center was built in 1928 and was used for various functions of film productions during the late 1920s and 1930s when New York City was the center of filmmaking. The building housed sets, editing, and production facilities, as well as a distribution center. The Film Center Building was designed by Eli Jaques Kahn in an Art Deco style. Kahn was a prominent architect in the first half of the 20th century, known for his modernist designs. The building has one of the most detailed surviving interiors from that period in New York City. Both the exterior of the building and a portion of the interior were landmarked in 1982.
Ethel Barrymore Theater
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Early 20th-century censors, excited about “controversial” subjects being explored in New York’s theaters, focused mainly on sexuality – in particular, homosexuality and interracial relationships. In 1927, the New York Legislature passed the Wales Padlock Law, which made it illegal “depicting or dealing with, the subject of sex degeneracy, or sex perversion,” and offending theaters could be closed. (Similarly, Hollywood movies were subjected to the infamous Motion Picture Production (Hays) Code of 1930.) Although the New York law was not often enforced, and was protested by the theater community, it had a huge and censorious effect on the Broadway stage. Despite the law, which remained on the books until 1967, lesbian and gay characters did manage to make it to Broadway, often in the works of lesbian and gay playwrights. At the Ethel Barrymore Theater, for instance, there were a number of important productions with subtle gay themes: Design for Living (1933) by Noel Coward, with Coward, Alfred Lunt, and Lynn Fontanne; A Streetcar Named Desire (1947), by Tennessee Williams, with Marlon Brando (winner of the Pulitzer Prize and New York Drama Critics’ Circle Award); Bell, Book and Candle (1950) by John Van Druten; and Tea and Sympathy (1953) by Robert Anderson. A Raisin in the Sun (1959), by Lorraine Hansberry, was the first work on Broadway by an African-American woman and winner of the New York Drama Critics’ Circle Award.
Imperial Theatres
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Imperial Theatre drawing, date unknown. Designed by Henry J. Krapp and opened in 1923, the Imperial was created specifically to be the Shubert's premier stage for musicals. Its diminutive entrance squished between the Kraw Theatre (now demolished) and the large Music Box Theatre in "Shubert Alley" on 45th Street obscures that the bulk of the theatre itself is actually located on 46th Street. The T-shaped venue was constructed with a modest facade, much like Krapp's other post-WWI theatres for the Shuberts. The interior was more elaborately designed with a flourish of highly ornamental, low relief plasterwork on the walls, typifying Krapp's appreciation of 18th century English Adamesque style. The auditorium includes three large boxes flanking each side of the stage, and is decorated in the neo-classical decoration of the Adamesque style: framed medallions, vases, urns, floral motifs, and chandeliers. The interior of the theatre was designated a landmark in 1986, though its exterior was not protected similarly. The Imperial has hosted a number of Broadway hits in its history included the premiere of 'Annie Get Your Gun," 'Fiddler on the Roof," and "Pippen." After three years at the Broadway Theatre, "Les Misérables" transferred to the Imperial, where it ran for an additional 13 years.
Bickford's Restaurant
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Bickford's Restaurant, 1936. Samuel Longley Bickford began a career in restaurants just after the turn of the century, but it was not until 1921 that he established his eponymous restaurant chain. In the decade after opening, the chain grew to more than two dozen locations in New York City and Boston. The lunchrooms were self-serve with a limited menu. The goal was quick turn over, while maintaining high quality and moderate cost. Eventually the chain included more than 85 locations. During the 1930s most of the restaurant locations were designed by architect F. Russell Stuckert (whose father had designed Horn & Hardart restaurants). With 42 New York City locations in 1970 and only two in 1980, Bickford's disappeared from the city entirely in 1982.
Film Center Building
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Entrance to Film Center, ca. 1995.
Professional Performing Arts School
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328 West 48th Street, south side between Eighth and Ninth Avenues showing Public School 17, ca. 1920. Originally constructed as Public School 17 in 1908, the facility is also known as the Midtown West School. Designed by C.B.J Snyder, the school survived through the 20th century, and at some point had its designation changed to Public School 212. In 1990 the building became home to the Professional Performing Arts School. This small, specialized school focuses on the development and showcasing of students in dance, drama, and vocal music, along with traditional subjects. Famous alum of the school include actress Claire Danes, actor Jesse Eisenberg, and singer Alicia Keys.
Winter Garden Theater
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Winter Garden Theatre, May 3, 1930. The building at 1634 Broadway was constructed in 1896 for William Kissam Vanderbilt's American Horse Exchange. In 1911 the building was leased by the Shubert family for a theatrical venue. They hired architect William Albert Swasey to redesign the theatre. The fourth New York theatre to be named 'Winter Garden," the venue opened March 10, 1911 with a production of the musical revue "La Belle Paree." In 1922 the building was completely remodeled by famed theatre architect Henry J. Krapp.The rebuilt stage is wider than most other Broadway theatres, with a a low proscenium arch. The Shuberts purchased the name and format of the Ziegfeld Follies after the death of Florenz Ziegfeld in 1932. The Winter Garden hosted the Follies in 1934 and 1936. The Winter Garden, though, is best known as the venue that hosted the 18-year run of the musical "Cats." The show premiered on October 7, 1982 and ran 7,485 performances. (Currently it is the fourth longest Broadway run, only exceeded by "Phantom of the Opera," 'Chicago," and "The Lion King.")
Hotel Edison
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Hotel Edison, c. 1930. Completed in 1931, the Hotel Edison was designed by Herbert J. Krapp, a well-known designer of theatres. On the opening day of the hotel, Thomas Edison switched on the electricity. The Art Deco style hotel opened with space enough for 1000 guests and a large ballroom. The ballroom was converted into a theatre in 1950 and hosted theatrical productions until 1991, when it was changed back into a ballroom space. The interiors of the building showcased its Deco style with terraced hallways with gold-trimmed mirrors and a mural lined lobby. The building also was the location of the well-loved Cafe Edison, a Polish style dinner in opulent former formal dinning room of the hotel. Cafe Edison unfortunately closed in 2014.
Eagle Brewery
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Eagle Brewery, ca. 1892. This 19th century west side brewery has a history intertwined with the oldest brewery in the United States, Yuengling. Eagle Brewery was founded in by John Frederick Betz, a young man who had apprenticed at Yuengling in Pottsville, Pennsylvania. After a trip to Europe to learn from master brewers in Germany and Austria, he returned to America and opened his business in 1853. Betz began a brewing empire, with operations in Philadelphia and Jersey City. In 1890 the name was changed to Lembeck and Betz Eagle Brewery. The NJ and PA breweries closed in 1920 during Prohibition, so likely this one did as well. It is unknown when the buildings were demolished.
Sacred Heart of Jesus Church
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Sacred Heart of Jesus Church, 457 West 51st Street, ca. 1980. The Church of the Sacred Heart of Jesus is a Roman Catholic parish, founded in 1876 by Reverend Martin J. Brophy. Designed in the Romanesque Revival style to the plans of LeBrun & Sons, the building, according to the AIA Guide to NYC is a "symmetric confection of deep red brick and matching terra cotta frosted with light-colored stone arches, band courses, and copings." Before construction completed in 1901, the congregation worshipped at the Plymouth Baptist Church, also in Manhattan. In 1966, the interior of the church was the first in the Archdiocese of New York to be reconfigured after the Second Vatican Council.
Music Box Theatre
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239 West 45th Street, unknown date. Designed to the plans of architect C. Howard Crane, the intimate Music Box Theater was specifically constructed by composer Irving Berlin and producer Sam H. Harris to house Berlin's famed Music Box Revues. Though one of the smaller Broadway venues, with a seating capacity of only 860, its box seats are notable for being usually large and rounded. After opening in 1921, the theatre hosted a new musical production annually until 1924, when it presented its first play, Cradle Snatchers, starring Humphrey Bogart. Notable playwrights have since found a home at the theatre, including William Inge in the 1950s, who had great success there with Picnic, Bus Stop, and The Dark at the Top of the Stairs. The theatre was co-owned by Berlin's estate and the Shubert Organization until 2007, when the Shubert Organization assumed its full ownership.
Scribner Printing Plant
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In 1908 publishing magnate Charles Scribner built a printing plant and headquarters. The 14-story building was designed with 13 1/2 foot ceilings and wide set interior columns for the placement of large printing machinery. The windows also were built floor to ceiling. Today the building has been converted to a modern office building, with tenants such as the coworking company, WeWork.
429 West 54th Street
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Laren Garage, ca. 1937.
Martin Beck Theatre
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Martin Beck Theater Interior ARCHITECT: C. Albert Lansburgh DATE: 1923-24 STYLE: Byzantine The exotic design of Martin Beck Theater, or Al Hirschfeld Theater, is based on Byzantine motifs, making the Beck architecturally unique among the Broadway theaters. Among the most notable design features of the interior are a triple-domed lobby with murals, and an auditorium with spiral-ribbed proscenium arch and fan vaults. Its exotic painted domed ceiling is the work of Albert Herter, a noted American muralist.
Madison Square Garden (1925)
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Madison Square Garden at Eighth Avenue and 50th Street, ca. 1930, the third structure to bear that name.
Rivoli Theatre
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Rivoli Theatre, 1918. Designed by renowned theatre architect, Thomas Lamb, the Greek Revival theatre opened to the public on December 28, 1917. The very first movie screened was the Douglas Fairbanks film "A Modern Musketeer," which was presented with a "live" program featuring musical soloists, the organ, and house orchestra. The Rivoli was built as the sister theatre to the Rialto (at Broadway and 42nd Street). The auditorium could accommodate 2270 patrons and was noted for its acoustics. The house orchestra was 50 pieces and conducted by Dr. Hugo Riesenfeld. The design of the stage was specific for the movie screen (in the large center proscenium) and two side for the orchestra and soloists. A stage for live theatrical productions was only constructed in 1926. Comic book writer, editor, publisher Stan Lee was an usher at the Rivoli in his youth. In the 1950s the theatre was converted to a 70mm Todd-AO setup with a deeply curved screen. The theatre was demolished in 1987.
Music Box Theatre
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Music Box Theater Interior ARCHITECT: C. Howard Crane & E. George Kiehler DATE: 1920 STYLE: Palladian-inspired The interior of the Music Box Theater is a fine example of Palladian-inspired design. Among its significant architectural features is a flat proscenium arch flanked by Palladian arched boxes echoing the design of its exterior, handsome murals, and Adamesque-style plasterwork.
Engine Co. 54
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Fire Engine Company No. 54 ARCHITECT: Napoleon LeBrun & Son DATE: 1888 STYLE: Queen Anne, Romanesque Revival Fire Engine Company No. 54 is a late but excellent example of LeBrun & Son’s numerous mid-block firehouses, reflecting the firm’s attention to materials, stylish details, plan and setting. Napoleon LeBrun, who had established his firm in New York City in 1864, achieved renown as a designer of office buildings, including those for Home Life Insurance Company and the Metropolitan Life Insurance Company. The building combines elements of Queen Anne and Romanesque Revival styles, and adopts the designs of numerous mid-block firehouses as an economical and rapid means of creating public buildings that clearly identified their civic function.
Lunt-Fontanne Theatre
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Globe Theatre, ca. 1910. Opened in 1910 and named for the Shakespeare's famous theatre in London, the Globe originally produced dramas. The Italian Renaissance style building was designed by Carrère and Hastings, a firm best known for their New York libraries. The theatre had seating for more than 1100 viewers and two balconies. An innovative feature of the theatre was a retractable roof section, which was meant to open the theatre to the starlight and also provide relief during hot weather. No evidence has been found that the roof ever functioned. It was likely difficult to operate and would have opened the theatre to soot and litter. But, a feature that did function for theatre-goers was individual vents under the seats for heating and cooling. In 1932, owing to the financial crisis and the dwindling revenue of Broadway theatres, the building was converted to a movie house. This function only lasted for about 25 years. In 1958 the building was gut renovated and reopened as the Lunt-Fontanne Theatre. In 1959 the Sound of Music opened to mixed reviews. Today the theatre is part of the Nederlander Organization.
Imperial Theatres
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Imperial Theatre ARCHITECT: Herbert J. Krapp DATE: 1923 STYLE: Adamesque The Imperial Theater Interior is an excellent example of the elegant Adamesque style. Its significant architectural features include floral plasterwork bands, flat pilasters with stylized capitals, and Adarnesque friezes including figures holding tragic and comic theatrical masks at the boxes.
Film Center Building
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Film Center Building ARCHITECT: Ely Jacques Kahn DATE: 1928-29 STYLE: Art Deco The Film Center Building interior design is an example of the Art Deco style. The architect, Ely Jacques Kahn, was one of the city’s most prominent architects working in modernistic styles. The interior incorporates a technique of “woven” plaster wall and ceiling surfaces, and a wide-ranging polychromatic program, and it survives largely intact. The building was built to service the motion picture industry then centered in Times Square to the east and still serves the functions for which it was constructed.
Martin Beck Theatre
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Martin Beck (now Al Hirshfield) Theatre, November 1935. Seen from down the block, the Martin Beck Theatre opened in 1924 and was designed by G. Albert Lansburgh (a San Fransisco-based theatre architect). Constructed for vaudeville promotor Beck, it had the distinction of being the only theatre in New York that was owned outright without a mortgage (and was the only Broadway theatre built west of Eighth Avenue). The Moorish-inspired theatre was particularly lavish in its design and both its exterior and a section of the interior were designated NYC landmarks in 1987. In 2003 the theatre was renamed for famed American caricaturist Al Hirschfeld.
Photos
(526)
350 West 49th Street
Ninth Avenue El, Manhattan, at 49th Street. View looking north, October 22, 1940.
404 West 49th Street
Manhattan: 49th Street (West) - 9th Avenue 404 West 49th Street, south side, just west of Ninth Avenue. This is a three-story frame building with a stucco front. 1932\. J. Clarence Davies Collection, Museum of the City of New York. Negative No. 208.
728 Ninth Avenue
Manhattan: 9th Avenue - 49th Street Ninth Avenue, east side, between 49th and 50th Streets. P. L. Sperr Septewber 22, 1927 The same as above, after demolition. P. L. Sperr NO REPRODUCTIONS April 18, 1941.
728 Ninth Avenue
Manhattan: 9th Avenue - 49th Street Ninth Avenue, east side, between 49th and 50th Streets. P. L. Sperr Septewber 22, 1927 The same as above, after demolition. P. L. Sperr NO REPRODUCTIONS April 18, 1941.
724 Ninth Avenue
Ninth Avenue El, Manhattan, at 49th Street. View looking north, October 22, 1940.
Worldwide Plaza
\[Worldwide Plaza seen from a distance.]
737 Ninth Avenue
Manhattan: 9th Avenue - 50th Street Ninth Avenue at 50th Street, showing west side platform of 50th Street station of Ninth Avenue "L". October 25, 1927. P.L. Sperr,Photographer.
50th Street Station, Ninth Avenue El
Ninth Avenue El, Manhattan, at 50th Street, June 3-5, 1940.
50th Street Station, Ninth Avenue El
Ninth Avenue El, Manhattan, at 50th Street, October 22, 1940.
50th Street Station, Ninth Avenue El
Ninth Avenue El, Manhattan, at 49th Street. View looking north, October 22, 1940.
50th Street Station, Ninth Avenue El
Ninth Avenue El, Manhattan, at 50th Street, October 22, 1940.
50th Street Station, Ninth Avenue El
Ninth Avenue El, Manhattan, at 50th Street, June 3-5, 1940.
697 Ninth Avenue
Manhattan: 9th Avenue - 48th Street (1) 6o (2) Ninth Avenue west side south of 48th street, after demolition of El. P.L.Speer. November 4, 1940.
369 West 50th Street
Ninth Avenue El, Manhattan, at 50th Street, October 22, 1940.
693 Ninth Avenue
Manhattan: 9th Avenue - 48th Street (1) 6o (2) Ninth Avenue west side south of 48th street, after demolition of El. P.L.Speer. November 4, 1940.
744 Ninth Avenue
Manhattan: 9th Avenue - 50th Street View 1; Ninth Avenue north east corner and 50th Street. View 2; Ninth Avenue north east corner looking north from 5lst Street, View west side of Street. View 3; Ninth Avenue east side of and at 5lst Street, looking northwards from west side of Street. P.L.Speer. April 18, 1941.
741 Ninth Avenue
Manhattan: 9th Avenue - 50th Street (1)t0 (3) 747 west side Ninth Avenue 50th Street, and 5lst Streets, from El Station showing one of the many Loan Offices, other views at different angles. P.L.Speer. June 6, 1940.
741 Ninth Avenue
Ninth Avenue El, Manhattan, at 50th Street, October 22, 1940.
741 Ninth Avenue
Manhattan: 9th Avenue - 50th Street (1)t0 (3) 747 west side Ninth Avenue 50th Street, and 5lst Streets, from El Station showing one of the many Loan Offices, other views at different angles. P.L.Speer. June 6, 1940.
686 Ninth Avenue
Manhattan: 9th Avenue - 47th Street Ninth Avenue, east side, north from 47th Street. April 30, 1934. P. L. Sperr.
Madison Square Garden (1925)
Madison Square Garden. Republican Rally. National Chairman Hamilton
Madison Square Garden (1925)
\[Skiers at North American Winter Sports Show.]
Madison Square Garden (1925)
Madison Square Garden. Republican Rally. Governor Alf Landon
Madison Square Garden (1925)
\[German tourism display at North American Winter Sports Show.]
Lord Electric Co.
333 West 49th Street. Lord Electric Co., lamp stock room.
Madison Square Garden (1925)
\[Snowshoer falling at North American Winter Sports Show.]
Madison Square Garden (1925)
New Madison Square Garden, 8th Avenue and 50th Street, New York City Primary subject: Madison Square Garden
Madison Square Garden (1925)
New Madison Square Garden, New York City Primary subject: Madison Square Garden
Madison Square Garden (1925)
\["Ice Follies of 1937".]
Lord Electric Co.
\[Intercom and office directory for the Lord Electric Company, 333 West 49th Street]
Madison Square Garden (1925)
\[Mushing at North American Winter Sports Show.]
Madison Square Garden (1925)
\[Ski jumper at North American Winter Sports Show.]
Lord Electric Co.
333 West 49th Street. The Lord Electric Co., first floor, interior.
Madison Square Garden (1925)
\["Ice Follies of 1937".]
Madison Square Garden (1925)
\[Ice skater at North American Winter Sports Show.]
Madison Square Garden (1925)
\["Ice Follies of 1937".]
Madison Square Garden (1925)
\[Skiers at North American Winter Sports Show.]
Madison Square Garden (1925)
\["Ice Follies of 1937".]
Madison Square Garden (1925)
\["Ice Follies of 1937".]
Madison Square Garden (1925)
\["Ice Follies of 1937".]
Madison Square Garden (1925)
\[Ski jumper falling in snow at North American Winter Sports Show.]
Madison Square Garden (1925)
Manhattan: 8th Avenue - 49th Street New Madison Square Garden, Eighth Avenue, west side, from 49th to 50th Street. About 1929. Photograph by Ewing Galloway.
Madison Square Garden (1925)
\["Ice Follies of 1937".]
Madison Square Garden (1925)
\["Ice Follies of 1937".]
Madison Square Garden (1925)
Gracie Fields, English actress, sings "There Will Always be an England" at the Freedom Rally in Madison Square Garden. (Madison Square Garden, New York, 5/7/41)
Madison Square Garden (1925)
New Madison Square Garden, New York City Primary subject: Madison Square Garden
Madison Square Garden (1925)
\[Skiers at North American Winter Sports Show.]
Lord Electric Co.
\[Store room at Lord Electric Company, 333 West 49th Street.]
Madison Square Garden (1925)
\[Skiers ascending a slope at North American Winter Sports Show.]
Madison Square Garden (1925)
\[German tourism display at North American Winter Sports Show.]
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