Hotel Langwell, 1922.

Designed by George Keister in 1893, the first name of this hotel on 44th Street was the Hotel Gerard. Built in a Romanesque Revival style with touches of German Gothic and Renaissance details, it was opened as a short- and long-term residence for the wealthy visitors to the growing theatre district, political dignitaries, and foreign travelers. The high-peaked hotel stood tall over its largely low-rise neighborhood of the 1890s. It became the Hotel Langwell by 1920 and the once luxury building had deteriorated into what the New York Times called a "disorderly house," a polite phrase for something likely much more seedy. Foreclosed on, sold, and renamed a number of times between 1934 and the 1950s, by the 1970s it was a cheap welfare hotel. It fit in well among the other SROs and cheap thrills of hard-hit and economically depressed Times Square. It was during this time (1982) that the building was named an individual landmark. By the 1990s the neighborhood was beginning its renaissance. This 1893 building was finally emerged for its new beginning after a substantial renovation in 2007 and opened as the high-end residential hotel, AKA Times Square.