Hotel Langwell, 1922. Designed by George Keister in 1893, the first name of this hotel on 44th Street was the Hotel Gerard. Built in a Romanesque Revival style with touches of German Gothic and Renaissance details, it was opened as a short- and long-term residence for the wealthy visitors to the growing theatre district, political dignitaries, and foreign travelers. The high-peaked hotel stood tall over its largely low-rise neighborhood of the 1890s. It became the Hotel Langwell by 1920 and the once luxury building had deteriorated into what the New York Times called a "disorderly house," a polite phrase for something likely much more seedy. Foreclosed on, sold, and renamed a number of times between 1934 and the 1950s, by the 1970s it was a cheap welfare hotel. It fit in well among the other SROs and cheap thrills of hard-hit and economically depressed Times Square. It was during this time (1982) that the building was named an individual landmark. By the 1990s the neighborhood was beginning its renaissance. This 1893 building was finally emerged for its new beginning after a substantial renovation in 2007 and opened as the high-end residential hotel, AKA Times Square.

Hotel Gerard ARCHITECT: George Keister DATE: 1893-94 STYLE: Romanesque Revival, German Gothic, Renaissance The Gerard is an exceptionally fine example of an apartment hotel, a very popular building type in the late 19th century. It was designed by architect George Keister in an unusual style that combines late Romanesque Revival and German Gothic and Renaissance forms to create a handsome and sophisticated work. This design reflects Keister’s architectural philosophy. It was in the vanguard of the development of the Times Square area as the center of New York City’s entertainment district and its construction is integrally related to that of the theater district. It is one of the more architecturally distinguished and visually prominent buildings in the west Midtown section of the city.