Reformers and philanthropists in New York generated many projects aimed at helping the poor by underwriting the cost of food. One of the most famous was inspired by the widespread unemployment in the city during the Great Depression. In the fall of 1930 Joseph Sicker, chairman of the International Apple Shippers’ Association, had the idea of putting unemployed New Yorkers to work selling apples on the street. A fund supported in part by produce suppliers helped the plan get started, and a surplus of Washington State apples made it possible to sell boxes of the fruit cheaply. The apple vendor on the streets of New York became a lasting image of the Depression. The image, however, lasted longer than the apple selling. Although an estimated 4,000 to 6,000 of the unemployed sold apples, they were out of business in less than a year. Overcrowding at busy street corners led to police intervention, sales were banned in many high-traffic locations, and apple cores littered the streets. Finally, even the supply of cheap apples ran out. When the price per box went from $1.75 to $2.25, the vendors saw their profits shrink, and the plan collapsed.

The Cunard Building, also known as the Standard & Poors Building, was designed by Benjamin Wistar Morris with the firm of Carrère & Hastings in a consulting role and constructed in 1920-1921. The 22-story neo-Renaissance style office tower was originally occupied by a number of steamship companies including Anchor Line and the Cunard Line. The exterior sculpture on the building, which features nautical iconography related to its principle tenant, was designed by Rochette and Parzini, a New York-based modeling, sculpting, and stone carving company. Cunard and the White Star Line company (of Titanic infamy) merged in 1934 and assisted in the Allied movements during the Second World War. The line sold the building in the 1960s when they moved from passenger service to cargo service, as airplanes replaced ocean travel. Later tenants of the building included USPS who leased space in the massive Grand Hall (the former Cunard ticketing lobby) and Standard and Poor's Corporation, a financial services firm. Today the building is still home to the S\&P and the Grand Hall is operated as an event space by Cipriani's.

Cunard Building ARCHITECT: Benjamin Wistar Morris; Carrere & Hastings (consulting) DATE: 1917-21 STYLE: Neo-Renaissance The Cunard Building has a pivotal location within the fabric of the city, its street walls maintaining the masonry “canyons” of lower Manhattan and its limestone facade commanding a significant presence at the juncture of Bowling Green and Broadway. Morris’s design received much critical acclaim for its arrangement of subtle setbacks and ample, well-located open courts, which addressed the natural light and ventilation demands made by the zoning resolution. This interior consists of a five-bay entrance lobby, and a narrow passageway. It is modeled on ancient Roman and Renaissance Italian prototypes. The decoration, made of polychrome stucco, painted murals, and metalwork, expresses the adventure of travel over the open sea through the depiction of mythical and historical figures associated with the sea, as well as imaginary and real sea creatures. This interior and the exterior of the building have a neo-Renaissance character.

Internation Mercantile Marine Company Building ARCHITECT: Walter B. Chambers DATE: 1919-21 STYLE: Neo-Classical Walter Chambers, an architect trained at the Ecole des Beaux-Arts who was an associate of Ernest Flagg, became known for designs that reflect an interest in severity and simplicity of composition and details. The building has neo-Classical style, Indiana limestone, granite, and marble. It is ornamented with restrained neo-Classical details that include nautical and marine motifs.

Construction was begun on the Brooklyn-Battery Tunnel in 1940. Initially, Robert Moses had pushed for a bridge in the same place, but those plans were scrapped by the Dept. of War citing both security concerns (the bridge would be close to Brooklyn's Navy Yard) and citizen's outcry to preserve the Battery, which was largely undeveloped at the time (an unstated reason was Moses' feud with President Roosevelt.) Instead of a bridge, a tunnel was built to connect the two boroughs. Four towers ventilate the two-mile-long strip of underground highway, refreshing air every 90-seconds.

Built as a speculative office building, this 17-story steel skeleton structure was the largest in Manhattan before the turn of the century. It housed the offices of many shipping companies, being near the start of lower Broadway's "Steamship Row" and convenient to the Custom House. It was here that the friends and family of those aboard the Titanic came in April 1912 to get what news they could from the White Star Line Offices. The Audsley brothers were a surprising choice for such a large and prominent commission. They had no prior experience in New York, having recently immigrated to America from Glasgow. They had, however, completed many projects in England and were known on both sides of the Atlantic for their pattern books on Greek ornament. They designed the building in a style they dubbed "Hellenic Renaissance" a mannerist mode of the Greek Revival. They created a rich layering of Greek ornament and forms that are enlarged to suit the massive scale of the building. The base of the tower is clad in a light granite and the upper portion in terra cotta.

38 Greenwich, back view, August 12, 1936.

21 West Street ARCHITECT: Starrett & Van Vleck DATE: 1929-31 STYLE: Art Deco The 21 West Street Building, constructed in 1929-30, is a particularly fine example of the numerous Art Deco skyscrapers built during this period in New York City. The architects were trying to create a new stylistic expression which they felt would best represent the Jazz Age. The use of brick cladding on this building in different colors and textures was influenced by North German Expressionist architects, while the numerous and varied setbacks near the top of the building were the architects’ response to New York’s 1916 Zoning Resolution.

Bowling Green Building (at right), 1898. Architectural partners and brothers William and George Ardsley constructed the (now) 17-story Bowling Green Building in 1898 in a "Hellenic Renaissance" style, which they described as "a free but pure treatment of ancient Greek architecture.” Built in a U-shape, the central court provided ventilation and light to the offices. The facade was gleaming white, rendered in brick and terra cotta. Early tenants of the building included the Erie Railroad Company and the White Star Line. It was here that relatives and friends of Titanic passengers flocked for information in the days after the ship's sinking. The elevators, which were a major selling point for the building when it opened, caused a number of issues for the building. In 1915 seven elevators simultaneously fell, and only a few months later, a similar incident with four elevators occurred. The passengers were mostly only shaken up with one broken leg. The building had an additional story and four-story tower added between 1919 and 1920, which was seamlessly designed to reflect the building's style. Today the building is largely occupied by technology companies including a number of internet start ups.

38 Greenwich, front view, October 11, 1914. 38 Greenwich was a six-story tenement building, seen here from above the elevated train line that ran down Greenwich Street (the Sixth and Ninth Avenue El lines). The windows here are filled with residents leaning out on pillows and chatting with their neighbors. The building was demolished in the early 1940s, in preparation of the Brooklyn-Battery (now High L. Carey) Tunnel.

Take a drive up the West Side! This story guides us along the path of the West Side Highway. Following the western shoreline of Manhattan is the West Side Highway. In history, it has passed the World Trade Center, various warehouses and slaughterhouses for livestock received on piers in the Hudson, and Moses' famous failure, the West Side Elevated Highway. Since the 19th century, the West Side Highway has been a vital part of the city's system of roadways.

21 West Street Architect: Starrett and Van Vleck Completed: 1931 Starrett & Van Vleck designed 21 West Street in concert with its neighbor, the Downtown Athletic Club. The two designs contrast strongly in their use of color and textured brick, but set back at the same points and utilize similar materials. Built for the speculative office market, 21 West Street was converted into apartments under the incentive of the 1995 Downtown Revitalization Plan. Vertical piers in a mottled golden brick contrast with spandrels in textured red brick, creating a woven effect. Cantilevers at the building corners create wrap-around windows. The bright red aluminum window frames – which have recently been replaced – add to the liveliness of the composition. The open arcade on the street is supported by massive columns with gilded stepped capitals reminiscent of Inca and Aztec architecture. The marble lobby retains most of its original fittings, as well as a beautiful wall map rendered in marble.

59 Washington Street (center left, with the large windows), August 12, 1936. The railcar diner, seen at left, is located on the east side of West Street in the vacant lots that were once 41-45 West Street. Formerly occupied by small brick tenement buildings, the structures were razed between 1927 and 1931. Photographs from 1931 have a gas station in its location. The three-story white building with cross (at right) at the top (no. 57) is St. Joseph's Roman Catholic Church. The church served the local community of Maronites, Christian from present day Lebanon. Next door, 59 Washington was once the headquarters of the Lebanon National Bank. The entire surrounding area was an ethnic enclave of Syrian and Lebanese immigrants, referred to as 'Little Syria.' In 1946 the City acquired the titles for all of the properties on this block and razed the buildings for infrastructure related to the Brooklyn-Battery (now Hugh L. Carey) Tunnel.

Bowling Green Building ARCHITECT: W. & G. Audsley DATE: 1895-98 The Bowling Green Offices Building, an enormous and beautifully crafted presence at the base of Broadway, facing Bowling Green and extending through the block to Greenwich Street, was designed and built in 1895-98 to be at the forefront of New York commercial towers in terms of its size, architectural style, and amenities.