Water Street, South from Fulton Street; January 15, 1928. The barber's pole is outside a storefront barbershop in the United States Arcade Building, a 1898 commercial building occupying a site on the south side of Fulton Street, between Water and Pearl Streets. In 1961, U.S. Arcade was sold and razed to developers Meyer Bros., who put up a parking lot. Later, the site would become part of the full-block footprint of 127 John Street (a.k.a. 200 Water Street), an International Style high-rise designed by Emery Roth & Sons and completed in 1971.

127 John Street, 1971. Designed by Emery Roth & Sons, 127 John Street fills the full block from Fulton to John Street and Pearl to Water Street. The architects employed the corporate modernist style they were well known for in this period. The building was rendered in a straightforward and somewhat simple International style. The building's developers, though, hired an innovative designer named Rudolph de Harak for the graphic components. In fabricating the building's address on the facade, de Harak used four-inch diameter, pin-mounted silver balls in the typeface Microgramma. Microgramma was created in 1952 by Aldo Novarese and Alessandro Butti and was popular for use in technical illustrations, packaging, and science fiction films. The oversized addresses no longer grace the facade of 127 John Street; the 32-story office building was converted to residential use (an NYU dorm) in the late 1990s and was renamed 200 Water Street. ⠀ One of de Harak's other major design features does still remain on the site, though. No. 127 was constructed hugging a pair of low-rise 19th century brick buildings that stood on the northeast corner of John and Water Streets. Here on the Water Street facade of the old corner building the designer constructed a massive digital clock, 48 feet long and 24 feet high. Using Helvetica Medium for the numerals, the clock illuminates the hour, minute, and second. Current reports suggest that the clock no longer keeps accurate time. ⠀