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Century Avalon Theatre
1720 Kings Highway
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Brooklyn Goes to the Movies
Story
Brooklyn, like any bustling urban center, is (and has always been) home to a diverse variety of venues constructed and operated with the express purpose of entertainment: from theatres to pools to baseball fields. In the late 19th and early 20th century, vaudeville theatres were constructed in the most populous areas of Brooklyn, bringing popular entertainment to the working-class masses. In the early decades of the 20th century, the changes in technology altered the way Brooklynites were entertained. Vaudeville waned in popularity as moving pictures were introduced. Some of the early theatres evolved with the times, adding a movie screen and changing their operations, others closed and were razed in the boom of the building that overtook the borough in the first half of the 20th century. This massive development growth meant the former sleepy rural areas of south Brooklyn were becoming vibrant communities. New movie theatres, often designed by well-known architects, popped up everywhere, offering cheap entertainment (and snacks!) to generations of first dates and family outings. As technology once again evolved in the second half of the 20th century and television allowed for similar entertainment within one's home, theatres suffered. In the financially depressed years of the 1970s, many movie theatres closed or transitioned to more "adult" entertainment. Very few of Brooklyn's early 20th century venues remain operating movie theatres today. Those structures—not an inconsiderable number, particularly in South Brooklyn—that survive have largely been re-purposed as music venues, big-box retailers, churches, and is a popular conversion for these large spaces, as fitness centers and chain pharmacies. If you keep your eyes open, the architectural features of the old Brooklyn theatres occasionally pop out from the streetscapes, hiding behind Rite Aids and Walgreens.
Century Avalon Theatre
Post
Century Avalon Theatre, June 18, 1961. Originally planned as the Piccadilly Theatre and built by a local Brooklyn company, the Avalon theatre opened in 1928, having been sold to Loew's prior to opening. Within the year the building was purchased by the Century Theaters circuit. Designed by Samuel Cohen, the auditorium sat more than 2,000 patrons. The theatre survived though 1982. Similar to the fate of many of these old theatre buildings, today this building is a Rite Aid pharmacy with offices on the upper floors.
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Century Avalon Theatre
Theater, cor E 18th St. & Kings Highway Architectural rendering of theater at 1720 Kings Highway seen from left with pedestrians under marquee and on street; six Corinthian pilasters on facade.
Century Avalon Theatre
\[Centurys Avalon Theatre.] Centurys Avalon Theatre, Kings Highway, at s.w. corner of E. 18th Street and Kings Highway. Centurys Avalon Theatre, 1720 Kings Highway.
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