Loew's Lexington Theatre, 1925. This structure was originally called the Lexington Opera House and was opened by Oscar Hammerstein I in 1914. Due to a negotiation with the Metropolitan Opera which disallowed Hammerstein from staging opera, the so-called "opera house" opened with a program of vaudeville acts and films. Hammerstein sold the theater to Marcus Loew, who utilized it as one of his circuit's most popular venues. Leow's Lexington Theatre was kept in pristine condition, and the Beaux Arts design was hardly altered until its demolition in 1961. The theatre sat 2,500 and had 40 boxes. It was razed to make room for another of Loew's ventures, the Loew's Summit Hotel

Hotel Beverly, 1930. Built in the "hotel alley" of Lexington Avenue north of Grand Central Terminal as part of the two decade development known as Terminal City, the Beverly Hotel was completed in 1927. Designed by Emery Roth with tiered, set back massing, the hotel was marketed to “sophisticated New Yorkers” and advertised their "many sunny outdoor terraces." The building's striking silhouette made it a favorite subject for artists. Today, the neo-Romanesque building is the boutique Hotel Benjamin, and has retained (or been returned to) its original appearance.

Summit Hotel, undated postcard. The Summit Hotel (completed 1961) was the first major New York project for architect Morris Lapidus. Known for his oversized and somewhat garish Miami hotels (the Fontainebleau Hotel, particularly), Lapidus introduced a new type of building geometry to the staid rectangular forms of midtown. The 51st Street frontage is rendered as a subtle curve, with a uniform facade pattern of windows tucked between protruding white-brick masonry. Architectural critic Ada Louise Huxtable said of the hotel: ''The Summit is a glittering display of gaudy confusion...\[m]osaics, marbles, woods, enamels, fabrics, synthetics, colors and crafts have been poured forth and combined with profligate abandon and aggressive insensitivity.'' Others have described it as jolly and welcome surprise among the city's grid. The architect himself noted many years after its completion that it was the "most hated" hotel in the city. But despite its scorn, it can be credited with—if not directly inspiring other eclectic building— at least laying the foundation for later experiments in architectural geometry. The hotel has changed hands a number of times in the last few decades and has had extensive alterations. Today it is the DoubleTree by Hilton Hotel Metropolitan. While many of the more ostentatious features have been removed or toned down, the groovy eight-story sign on the Lexington Avenue facade, which now spells out Doubleday on its oval protrusions, remains.

Beverly Hotel (now The Benjamin) ARCHITECT: Emery Roth DATE: 1926-27 STYLE: Romanesque Above a handsome two-story arcaded limestone base (largely reconstructed) the upper stories of grayish-brown brick terminate in a series of skillfully modeled setbacks that rise toward a lofty octagonal tower with wheel windows that is topped by a pavilion with tile roof and copper finial. The Beverly Hotel is richly ornamented with stylized Romanesque motifs and incorporates details such as pelican and owl sculptures and warrior-head corbels.