Hotel Beverly, 1930.

Built in the "hotel alley" of Lexington Avenue north of Grand Central Terminal as part of the two decade development known as Terminal City, the Beverly Hotel was completed in 1927. Designed by Emery Roth with tiered, set back massing, the hotel was marketed to “sophisticated New Yorkers” and advertised their "many sunny outdoor terraces." The building's striking silhouette made it a favorite subject for artists. Today, the neo-Romanesque building is the boutique Hotel Benjamin, and has retained (or been returned to) its original appearance.