New York Times Building ca. 1912 The New York Times Tower opened with a fireworks display in Times Square on New Year's Eve, 1904. Designed by the architect Cyrus Eidlitz and his partner Andrew McKenzie, the Tower redefined the landscape of the newspaper industry and the city itself. Built at the direction of the paper's owner and publisher Adolph Ochs, who had purchased the ailing New York Times in 1896, the new building was part of his larger plan to reinvigorate the newspaper. Ochs wanted a building to "wake up the nation" and to call attention to the paper's resurgence under his leadership. Ochs began his investigations of real estate in 1902, and the first sites he considered were close to City Hall and Newspaper Row. But rising real estate prices pushed Ochs uptown. The final site was a wedge of land at Broadway and 42nd Street in an area known as Longacre Square, a neighborhood of cheap theaters and hotels on the brink of a major transformation. A key advantage of the site was the potential to connect directly to the new Broadway IRT subway that was to open in 1904. The new Times Building was the first in the city to have a subway station in its basement. This was more than mere novelty: it gave the Times the advantage of speed. With the printing presses located in the basement and with access directly to the trains, the Times could distribute papers underground to distant points far more quickly and efficiently than its competitors. Eidlitz & McKenzie worked with the small site to create an iconic wedge-shaped building. The base rose fifteen stories and a tower at the south end added ten floors, with a private observation lounge on its roof for Ochs. While Eidlitz initially designed a mansard roof, at Ochs's request he redesigned the tower based on Giotto's campanile at the Florence Cathedral, which he had much admired during his European travels. The building's façade and ornament used glazed terra cotta with robust Renaissance and Gothic details.

Before the Times building ascended at 1 Broadway, there was a small hotel built around beer. During the 1890s, the Pabst Brewing Company began purchasing hotels and music halls to promote their beer. Securing properties in the Midwest and Chicago, Pabst would then sublease them to managers as long as they would only serve Pabst products. Leasing the land for the hotel from Charley Thorley (who in turn was leasing it from Henry Dolan, the Pabst Hotel's lot sat at the intersection of Broadway and Seventh Avenue. Its architect, Henry F. Kilburn then built a nine-story structure with hotel rooms on the third through nine floors and a restaurant and rathskeller on the lower floors and basement. While the rathskeller exceeded the property lines lawfully, a portico built for the restaurant did so illegally. While commonly done, this would be something the Pabst Hotel would come to regret. Opening November 11th, 1899, the Pabst Hotel found steady business as a bachelor's hotel and rathskeller. But suddenly, the Pabst found itself with a surprising enemy. The New York Times began ferociously attacking the Pabst for its illegal portico. While the portico was indeed illegal, it was odd that the paper would so rabidly pursue one single violation when the practice was fairly common. Nor did the Times let up. Beginning in July of 1900, the New York Times published dozens of articles and editorials demanding that the city remove the portico at the hotel's expense. However, the hotel's manager Regan ignored the articles and the city officials had no motivation to go after this violation over all the others. Numerous delaying tactics were put into place and it wasn't until 1901 that a judge ordered the portico removed. However, Regan and Thorley immediately appealed the decision. While the Pabst Hotel was fighting its portico battle with the Times, its demise was sealed in a different way. During the construction of the New York subway, the Times publisher Adolph S. Ochs had been campaigning for a subway stop at 42nd Street. The Subway had then purchased the neighboring property to the Pabst Hotel. However, in April of 1902, the Subway took possession of the Rathskeller, the underground beer hall where the hotel sold Pabst beer. With that, the Pabst corporation gave up, claiming this meant that the lease they had with Thorley was void (they would also later sue him.) What happened next offers some insight into the New York Times singling out of the Pabst. Adolph S. Och's purchased the Eno land from the subway corporation and leased the Pabst from Thorley. The Times then announced it was giving up its long-time home and building a new tower on Longacre square. The Times had won their war against the Pabst Hotel. When the Pabst Hotel was demolished in November of 1902, it was the first building supported by a steel structure to be fully demolished.

Before the Times building ascended at 1 Times Square, there was a small hotel built around beer. During the 1890s, the Pabst Brewing Company began purchasing hotels and music halls to promote their beer. Securing properties in the Midwest and Chicago, Pabst would then sublease them to managers as long as they would only serve Pabst products. The New York Times had other ideas for this plot in then-Longacre Square.

New York Times Building ca. 1908 Designed by Cyrus L. W. Eidlitz, son of the noted architect Leopold Eidlitz, this building overcame several structural difficulties in the construction of its foundations. In style it is reminiscent of the Italian Renaissance, with corbeled cornice and decorative detail. On a similar site, it repeated the theme of the Flatiron building, although with less visual daring.

Purity (Defeat of Slander) was a sculpture erected in Times Square in 1909 by artist Leo Lentelli. The statue depicts a crowned women draped in robes on a tall plinth. She holds a shield with the words "Our City" inscribed with "visible great dark blotches and spots to typify the mudslinging she had warded off," described William Harmon Black, former president of New York City's Board of Alderman (via Untapped Cities). Symbolically, the work represented public criticism of widespread political corruption in New York City politics at the time. Ultimately, the statue's life was short lived. Made of plaster, Purity melted in a downpour in November of 1909, and the 8-ton sculpture was dismantled a soon after.

Seventh Avenue and 42nd Street, ca. 1914. The trolley, which is traveling north towards the Times Building at the corner of Seventh Avenue and 42nd Street, is a car of the New York Railways Company Seventh Avenue Line. Originally organized as the Broadway and Seventh Avenue Railroad, which began operation on Seventh Avenue in 1865, the line was leased in 1893 by the Houston West Street & Pavonia Ferry Railroad Company. Through various leases, acquisitions, and new incorporated companies, this line would eventually become (like most Manhattan streetcar lines) part of the New York Railways Company. In 1925, New York Railways was acquired as a subsidiary of the Fifth Avenue Coach and that action was the death knell for the trolleys, which were replaced by buses by 1936.

The New York City Department of Sanitation was established in 1881 to attack an overwhelming problem. New York City of the late 19th century was plagued with relentless filth. Horses left 2.5 million pounds of manure and 60,000 gallons of urine on the streets every single day. The unceasing expansion of the city left layers of grime on the streets.

One Times Square, ca. 1908. The building at the center of the image is the Times Tower, built between 1903-1905 for the New York Times. It was designed by the firm of Eidlitz & MacKenzie in a narrow triangular shape and clad in an intricate granite and terra-cotta facade. On New Year's Eve in 1903 Adolf Ochs, the Times' owner, celebrated the evening and made a show of the new building by setting off fireworks from the roof. This continued yearly until 1907 when Ochs changed the midnight event into the dropping of an illuminated ball from the building's flagpole. The Times moved out in 1913 and the building was purchased in 1963 by Allied Chemicals which drastically altered the facade, replacing the granite and terra cotta with marble facing. Over the next four decades the building changed hands a number of times. in 1975 it was further altered by architectural firm Gwathmey Siegel. Since 1995 (when it was purchased by Lehman Brothers) the building has been empty of tenants, except for ground level commercial spaces. The building has been used exclusively as an advertising location and for the yearly New Years activities. It is one of the two most valuable public advertising space in the world (the other being Piccadilly Circus in London).

Originally known as Long Acre (also Longacre) Square after London’s carriage district, Times Square served as the early site for William H. Vanderbilt’s American Horse Exchange. In the late 1880s, Long Acre Square consisted of a large open space surrounded by drab apartments.

Explore this endearing mode of mass transit that disappeared from New York City's streets in the mid 20th century.

New York is celebrated in countless works of literature. Many buildings, whether famous landmarks or run-of-the-mill residences, have made guest appearances in the pages of American novels. Here's a list of literary locations:

Between 1954 and 1957, the Municipal Art Society surveyed historic buildings in all five boroughs to create a database of potential landmarks to preserve. Local residents and MAS staff compiled individual sheets devoted to about 200 buildings. Each sheet outlined the building’s date, location, and style and provided a description and a small photograph. This is the list of Manhattan buildings.

New York is the city that never sleeps, and these photos prove it. If you were looking for a (neon) sign, we've got a few here!