Soon, however, the neighborhood began to change. Electricity, in the form of theater advertisements and street lights, transformed public space into a safer, more inviting environment. Likewise, the construction of New York’s first rapid transit system, the Interborough Rapid Transit Company (IRT), gave New Yorkers unprecedented mobility in the city

The announcement of the IRT spurred real estate speculation by shrewd businessmen who believed that increased foot traffic in the area would generate profits. Adolph S. Ochs, owner and publisher of The New York Times from 1896 to 1935, saw an opportunity and selected a highly visible location to build the Times Tower, which was the second tallest building in the city at the time.

In January 1905, the Times finally moved into their new headquarters, built between Broadway and Seventh Avenue and 42nd and 43rd Streets. The previous spring, Mayor George B. McClellan signed a resolution that renamed the intersection of Broadway and Seventh Avenue from Long Acre Square to Times Square. Ochs told the Syracuse Herald, “I am pleased to say that Times Square was named without any effort or suggestion on the part of The Times.” Yet, he clearly felt proud: the new building represented “the first successful effort in New York to give architectural beauty to a skyscraper,” he said.

Within a decade, the Times outgrew their space and moved to a new location, but not before starting a tradition that continues today: the New Year’s Eve spectacular. Ochs staged the first event to commemorate the new building and crowds still gather today to bring in the new year.

Although the Times moved to a new location, the tower still stands as a focal point in Times Square. Similarly, two statues have remained prominent monuments in the area. Father Duffy Square encompasses the northern triangle of Times Square. In 1909, a temporary eight-ton statue entitled Purity (Defeat of Slander) by Leo Lentelli dominated the space. Now, statues of Father Duffy and George M. Cohan grace the scene. Born in Canada, Father Francis Patrick Duffy (1871-1932) eventually moved to New York City. He served as a military chaplain in both the Spanish-American War and World War I. Upon his return to the city, he became pastor of Holy Cross Church, located at 237 West 42nd Street. His statue, designed by Charles Keck (1875 – 1951) faces his former church.

By World War I, most legitimate theaters had moved to Times Square from former entertainment districts further downtown.

Respected restaurants and high-end hotels, like the Astor and the Knickerbocker, established themselves in the neighborhood, thus contributing to a thriving environment. While popular bars, restaurants, and theaters attracted people to the area, it was the development of public transportation that facilitated Times Square’s dramatic growth.

For example, in 1905, the first year of operation, the IRT Times Square station serviced almost five million passengers. By the late 1920s, subway lines, elevated lines, and bus routes all stopped at West 42nd Street. It thus became an irrefutable hub of the city, transporting not only city dwellers but also affluent suburbanites and visitors.

Sadly, the Great Depression hampered this growth. As theaters struggled to survive during this period, many became cheap ‘grinder’ houses that showed sexually explicit films. Soon, other lower forms of entertainment arrived in the area: burlesque shows, cheap restaurants, peep shows, dance halls, and penny arcades. Then, commercialized sex proliferated throughout the neighborhood as both male and female prostitutes began lingering along 42nd Street.

The advent of World War II did little to improve Times Square’s reputation. Soldiers on leave, in search of erotic entertainment, further catalyzed the neighborhood into a zone for vice. Likewise, construction restrictions during the war worsened conditions by halting the city’s building boom of the 1920s. Times Square had begun a descent into disrepair and depravity.

World War II had another, very visible effect on Times Square. In May of 1942, Mayor La Guardia announced a dimout. Interior and exterior lighting, in addition to illuminated advertising and building lights, were required to be turned off or directed downward. The order sought to protect pedestrians silhouetted against the horizon from enemy submarines in coastal waters. The dimout was so extensive that the WPA announced that they would place blackout masks on 90,900 traffic lights throughout the city. Likewise, the electric news sign belting the Times Tower went dark for the first time since its debut in 1928. For nearly fourteen years, the sign attracted billions of spectators with the most news-worthy headlines. Frank Powell, one of three electricians tasked with the sign’s maintenance, stated on the night of the dimout: “All I want is to start it up again the night Hitler gets killed. That would tickle me to death.”

The negative impacts of the Great Depression and World War II on Times Square solidified over time. In the 1950s, attempts to stop the growth of disreputable businesses through zoning rules met with few results. Then the 1960s arrived. As one scholar notes, “the libertarianism of the sixties” changed the meaning of “obscene,” thereby opening a space for the public sale of adult allurements. For example, the success of the twenty-five cent peep show, introduced in 1966, spurred other small businesses to follow the trend by selling adult films and erotic merchandise. Profits rose, the cost of leases sky rocketed, and then the mob “muscled in around 1968.” On the streets, prostitution by all genders, open drug trade, alcoholism, and con games, like three-card monte and clio, became commonplace.

e. Inside, crime thrived in the underground corridors of the subway and the passages at the Port Authority Bus Terminal despite the abundance of police. By the late 1970s, the Times Square area recorded the most felony and net crime complaints in the city. That said, not all activity in the neighborhood was bad; in 1973, the first TKTS booth opened to provide affordable theater admission with the hope of increasing Broadway attendance. Nevertheless, Times Square’s reputation ranked very low in the public consciousness. In 1981, Rolling Stone declared West 42nd Street the “sleaziest block in America.” Likewise, one scholar wrote, “The Great White Way is now a byword for ostentatious flesh-peddling in an open-air meat rack.

Despite Times Square’s notorious reputation, it managed to maintain its powerful symbolism, in part because of its “chaotic action, dense and diverse pedestrian activity, \[and] continuous role as the key entertainment district.” It also remained a central transit hub and offered a “unique physical ‘experience of place,’ which derived from its small-scale buildings, open space, and illuminated lights.” Times Square’s symbolic meaning, therefore, ignited debate and opposition with any proposed plan for renewal. After tremendous time, money, and effort, Times Square slowly began to transform as adult stores and sleazy theaters were replaced by child-oriented stores and successful musicals. As tourist activity increased, Times Square continued to improve.

Times Square has experienced flourishes of creative vibrancy and periods of great depravity, and yet it remains “the crossroads of the world.”