Borden's Plant, formerly Empire State Dairy. Founded by Gail Borden Jr. in 1857, the Borden Company began as a producer of condensed milk. By the 1920s, the company had come to sell processed milk, evaporated milk, ice cream, and a whole slew of dairy products. Borden eventually became a holding company, and their subsidiaries became divisions. They dabbled in rendering to produce adhesives and plastics and bought up food companies like Wise and Cracker Jack. After suffering financial strain in the 1990s, the company was acquired by Grupo LaLa of Durango, Mexico.

Times Plaza Hotel, c. 1931. The Times Plaza Hotel was built in 1931 by architect Murray Klein in the Art Deco style. The building was a marker of Brooklyn's ability to overcome the Great Depression, it offered low-rate rooms for men only, much like the nearby YMCA. The hotel was named for Times Plaza at the intersection of Flatbush and Atlantic Avenue. It boasted a circulating library and elaborate dining room, and in the 1940s and 50s, the press reported it to be a prospering home for single men, both retired and working. For the decades following, the hotel rapidly deteriorated. In 1995, the building was acquired by the Lutheran Social Services who updated the facilities and still operate the Muhlenberg residence in the building, a home for the formerly homeless, the disabled, and the elderly.

Rogers Memorial Building of the American Society for the Prevention of Cruelty to Animals; February 28, 1960. Founded in 1866 by Henry Bergh, the ASPCA's first offices were in Manhattan, but the organization soon established a Brooklyn chapter and expanded nationwide. Bergh, a Lower East Side native who attended but did not graduate from Columbia, was inspired by England's Royal Society for the Prevention of Cruelty to Animals during his travels abroad. Among Bergh's primary concerns in founding the organization was the treatment of the city's horses, a class of work animals then powering the city's transportation and commerce. This mission is reflected in the granite trough still evident on the Butler Street sidewalk (obscured in Morrell's photo by the Chevrolet in the foreground). The ASPCA's Butler Street building was designed by the acclaimed Renwick, Aspinwall & Tucker firm, and completed in 1913. The Renaissance Revival structure was funded by donations from the prominent Bowdoin and Schermerhorn families, and, when completed, had greater square footage than the Society's Manhattan headquarters. The building doubled as a shelter facility for some animals, and was the Society's base of Brooklyn until 1979, when the building was sold. While the entablature identifies the structure as "The Rogers Memorial" building, it is unclear to which "Rogers" this dedication refers.

In 1917, a New England Society committee organized what was then called " the Colony House Guild" in order to take care of the children of factory girls and women. The Brooklyn Daily Eagle documented the Colony House’s work with the borough’s children.

The Brooklyn community of Gowanus, centered around the Gowanus Canal, is largely made up of historic architecture directly related to the water route. Located between Park Slope and Carroll Gardens, it is considered part of Brooklyn’s industrial waterfront. The canal itself is 2.5 miles long, 100 feet wide, and stretches from Gowanus Bay in New York Harbor to Douglass Street. Unlike other industrial areas of the city, Gowanus was never densely built up, and much open space remains today. The structures that surround the canal are generally six stories or fewer, lending a low-scale, 19th-century character. This area continues to be mixed-use manufacturing with peripheral residential enclaves. Before the Gowanus Canal, there was Gowanus Creek. By 1840, industry was growing in Brooklyn, and the creek was enlarged and straightened for barge access to New York Harbor. New York State officially approved plans for the completion of the Gowanus Canal in 1866. The canal became the center of industrial growth in Brooklyn, and by 1880 there were 31 firms operating in different industries such as lumber, coal, hay, grain, oil and building materials along the canal. A decade later these industries expanded to include gas and electric utilities, which required coal and coke. Industrial development spurred residential housing surrounding the canal basin for canal workers. The Gowanus Canal was most heavily used between 1900 and 1930. As industry and traffic increased, so did pollution. A flush tunnel was incorporated into the canal in 1911 in efforts to mitigate the heavy pollution caused by industry. Regardless, after World War I the Gowanus was the busiest—and most polluted—canal in the United States. The canal’s peak was in the 1920s, with an annual rate of 25,000 vessels per year serving more than 50 different manufacturers. After World War II, use of the Gowanus Canal significantly declined. A drop-off in housing development after the war decreased the demand for building materials, a major industry of the canal, and the declining use of coal as an energy source also adversely affected business. Further, the completion of the Gowanus Expressway in 1964 replaced water transportation. As a result, active waterway sites at Gowanus decreased by 50% during this time period. In its day, the Gowanus Canal was the center of industrial growth in Brooklyn and remains a spectacular piece of commercial infrastructure. It was the main reason that Brooklyn transformed from farmland to an industrial giant in the latter half of the 19th and early 20th centuries. Today the main canal remains completely intact, and over two-thirds of its walls are timber, dating to its initial construction. The design and materials of this waterway are remarkable, surviving examples of 19th-century engineering and construction. Additionally, remnants of industry dot the banks of the water, with much vernacular workers’ housing surviving as well. Historically one of New York’s most contaminated waterways, the Gowanus Canal area was designated as a Superfund Site in 2010. To protect the historic character of the neighborhood, the local community is currently working to place the Gowanus Canal Corridor on the National Register of Historic Places so that its urban industrial character is preserved.

In 1917, a New England Society committee organized the Colony House Guild in order to take care of the children of factory girls and women. First renting a house on Atlantic Avenue and then purchasing a home on Dean Street, the Brooklyn Daily Eagle documented the Colony House’s work with the borough’s children. The facilities of the colony house included classrooms, a gymnasium, an infirmary, a billiards room, and a library, and more. The directors and volunteers would teach classes, lead activities, and organize clubs. This included everything from cooking classes to dance to violin lessons. Students from nearby universities like Pratt would lend a hand and older children would set up basketball games. Serving children from kindergarten through high school, each child would initially bring a cent every day for admission. While this would later grow, the vast majority of the Colony House’s budget came from donations as well as some from state and federal funding. A Brooklyn Daily Eagle article from 1943 described glowingly what happened when a young child entered the center: “A visit to Colony House will answer the question, “what happens to the child when of a working mother when she leaves him at the door of the child care center?” The answer is that the child has wonderful care, sometimes better care than he gets at home. After the child’s arrival at Colony House he is given a serving of fruit juice or perhaps if he needs building up cod liver oil. Some of the nursery children will rest a bit before the supervised period of play. The period is always out of doors if the weather permits. Colony House has an excellent roof, carefully screened for younger children to play in, and there is an adjoining school yard ideal for school-age youngsters. Luncheon is a complete meal and is followed by one to two-hour naps. Freshened by their sleep the children will be given fruit juice or milk, after which they again play out of doors. Shortly after 4 o’clock they are brought inside for a quiet time, which means music, story-telling, or a quiet game. In the very hot weather they will have a shower on the roof. From 5 o’clock on the parents start arriving to take their children home.” “At Colony House the children learn useful habits, such as hanging up their clothes, neatly putting away their toys after play, washing up before meals. They have dancing, singing, games, dramatics and all kinds of craft work to amuse them. Colony House provides the children with weekday excursions, such as a trip to the Brooklyn Museum or a picnic to Prospect Park. IN pre-war days this settlement sent Is children to its own camp, but because of difficulties in procuring proper supplies in a small town, other agencies are used to give the youngsters of the settlement days in the country.”

Workshops and storefronts on Atlantic Avenue and Nevins Streets, ca. 1940s. The view is northward along Nevins Street. The large advertisements at left promote the "home of Ex-Lax." The laxative was, in fact, produced in that very building on Atlantic Avenue. In the era of animal testing, monkeys used to test the product were housed in an enclosed structure on the roof. The building was sold for condo conversion in 1979.

543 Atlantic Avenue Built ca. 1855 This now stucco-covered structure has had many lives. It was originally constructed as the Atlantic Street Baptist Church, a brick building dedicated in 1855. The building was subsequently home to St. Matthew’s English Lutheran Church, the Metropolitan Mission (Independent African Methodist Episcopal Church), the Swedish Baptist Church, the Salvation Army and the Brooklyn Tabernacle. Today it is home to the Ahlul Bayt Islamic Library. This fascinating turnover of cultures and denominations makes this seemingly insignificant building a great example of Brooklyn’s rich religious heritage. In fact, Brooklyn has long been known as the “Borough of Churches” for the many steeples that dot its landscape. Just west of this building, on the north side of the Avenue, note the row of brightly painted commercial buildings with intact storefronts.

Rex Cole appliance showroom, Fourth Avenue and Pacific Street. January 2, 1934. Cole, a Michigan-born lighting designer, became a leading name in appliance retail thanks to his distinctive General Electric-affiliated showrooms, designed by architect Raymond Hood. Cole’s innovative showrooms included model kitchens featuring signature GE products, making it easy for customers to envision their own homes with gleaming new appliances. By the early 1930s, Cole had over 15 showrooms in the five boroughs, but his success was to be short-lived: he was forced to close several showrooms after a 1935 bankruptcy filing.

Pacific Branch of the Brooklyn Public Library, May 30, 1958. The first Carnegie Library built in Brooklyn, the Pacific Branch opened its doors on October 8, 1904. The library, deigned by Raymond Almirall, suffered structural damage from subway construction, and multiple fires, leading to its near closure in 1973. Following a preservation campaign, and the renovated branch reopened in 1975.

National Packing Box Factory, Union Street, 1960. James Dyckman, a carpenter by training, lost his Front Street box factory to an 1880 fire. He chose to rebuild on Union Street, east of the Gowanus Canal on the site of a former “lime, brick and lath yard.” Dyckman hired architect Robert Dixon to design his new complex, which eventually included five buildings. No. 543 opened in 1889.

Industrial building at the corner of Butler and Nevins Streets, February 28, 1960. The mansard-roofed corner building appears to have been incorporated into a later industrial building — termed a "strange marriage" in a 1977 Archaeological Report prepared ahead of the construction of a new sewage pipe. The report further ventures that the structure "appears to be the oldest building along the length of the proposed sewer construction." The 1977 report also included the following remark from John H. Lindenbush of the Long Island Historical Society: "Men fought and died here as part of our American Revolution. To date, we have honored them with our sewage. We can as a nation do better than that and I sincerely hope that this subcommittee will give serious consideration to including at least a few hundred acres of land around the former creek bed in the Gateway National Recreational Area." (His proposal did not come to pass.) The building, later the site of a Consolidated Edison sub-station, was demolished prior to 2009.

End of the Gowanus Canal, from Douglass Street, west of the canal, 1960.

View of termination of Gowanus Canal taken from Degraw Street, west of the canal, 1960. The light-colored building beyond the canal’s end is the 1914 R.G. Dun & Co. building, a commercial reporting publisher. Further in the distance at right is the Williamsburgh Savings Bank Tower at 1 Hanson Place. Completed around 1869, the Gowanus Canal was an important transportation link for Brooklyn’s booming industrial economy — and a catch point for the sewage overflow and toxic runoff produced in its watershed. After decades of unsuccessful remediation projects, the Environmental Protection Agency added the Gowanus to its list of Superfund sites in 2010, making cleanup efforts eligible for federal funding.

Pacific Branch, BPL 25 Fourth Avenue Raymond F. Almirall, 1903 Brooklyn’s first Carnegie library, the Pacific Branch (named for its location at Pacific Street) was heralded upon completion for its dignified Beaux-Arts design. The interior of the building, which has retained its original two-story stacks, was also praised for its light, air and efficient use of space. The building’s brick façades feature prominent limestone trim, including keystones above the arched door and window openings and oversized torches and swags supporting the cornice. The building has had a difficult history, including early damage in 1914 during the construction of the nearby subway, as well as a number of fires. Murals completed in 1939 by the Works Progress Administration graced the second floor for a number of years, but are no longer extant. Despite widespread support, the branch is not a designated city landmark. In 2013, it was under threat of being sold to a developer, but public outcry and political pressure led the BPL to reconsider these plans.

Old-law tenements at 154 Fourth Avenue between Butler and Douglass Streets, October 29, 1936. A few blocks from the busy intersection depicted in Billboards and Signs, Abbott found this boarded-up row of old-law tenements. Rather than conform to the new fire and sanitation regulations, the Fulton Savings Bank, which owned the buildings, abandoned them. The geometric pattern formed by the blocked windows attracted Abbott’s eye, as did the profusion of posters for movies, sports, and cabaret on the first floor. Taken one week before election day, the photograph shows a Democratic Party campaign poster for Franklin D. Roosevelt and Herbert K. Lehman. The tenements were torn down in late 2007. Today, a twelve-story luxury development (No. 150) stands in their place.

The northern end of the Gowanus Canal, February 28, 1960. The Brooklyn chapter of the ASPCA is visible across Butler Street.