Palladium, ca. 1985.

Unique Theatre ca. 1908 Today, we think of Times Square when we think of the theatre district, but over 100 years ago, 14th Street centered around Union Square was full of theatre houses. The photo above shows what 136 East 14th Street looked like in 1908 when it was occupied by the Theatre Unique. It’s hard to believe that for 10 cents, a person could spend the day seeing several Vaudeville acts and 10 reels of the latest movies, according to Warren G. Harris at the Cinema Treasures website. Can you guess what sits in this spot now? Although the Cinema Treasures page shows the P.C. Richards store as the current building that occupies 136 East 14th Street, it is actually this NYU dormitory constructed in 1998. Far from unique, the building covers a large portion of this stretch of 14th Street and represents the non-descript designs we’ve come to expect from NYU. Taking a look back at what stood here 100 years ago, the Theatre Unique lived up to its name in design. Though not a huge structure, the large arched entrance gave the building an imposing air. When it opened as a penny arcade in 1907, this stretch of 14th Street was no stranger to entertainment venues; since about 1870, New York’s elite came to this district to see the latest live performances. Leading up to World War I, however, legitimate theatre moved northward to 23rd Street, then 34th Street, and finally 42nd Street where it still remains. The arrival of the movies gave new life to several theatres along 14th Street, and the Theatre Unique was one of the first in the city to offer movie screenings. The opulent movie house held about 800 seats, according to Cinema Treasures. New ways of attracting patrons presented itself in the form of bright lights and illuminated signs. The 1908 book, “The Illuminating Engineer” includes a chapter entitled “Light and the Moving Picture Show” by H. Thurston Owens which goes into detail about the use of electricity to draw crowds. In 1926, the Theatre Unique was demolished for the New Academy of Music, which had previously been located across 14th Street (where the landmarked Con Edison building now stands). That structure was designed by celebrated theatre architect Thomas Lamb and seated a much larger audience of 3,600.

Academy of Music (later Palladium), 1962. On their first US tour in 1965, the Rolling Stones played at the Academy of Music, a movie palace and music venue. In 1976, The Band played the first show under the newly named Palladium. It saw a wide range of music acts, including the Grateful Dead, Bruce Springsteen, The Ramones, Iggy Pop, U2, Def Leppard, P. Diddy, and Lil’ Kim. From 1985 to 1997 it was a nightclub with the same name, it’s now a dormitory for NYU students.