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The Rise of Industry City

For centuries, New York City has been known as a city of opportunities and prosperity. People from far and wide have made the trek to this booming city in search of financial and societal gains. With its prime location on the water, America’s financial leaders in Lower Manhattan, and global cultural ties due to immigrants, New York City is the city for one to begin their business empire.

This story explores the business endeavors of Irving T. Bush whose Bush Terminal Company’s success created the Industry City business park in Brooklyn that is still thriving today.

BySouth Street Seaport Museum logoSouth Street Seaport Museum
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Bush Terminal
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Bush Terminal

American businessman Rufus T. Bush (1840-1890) co-owned an oil refinery in today’s Sunset Park, Brooklyn. In the 1880s, he sold his land and business to Standard Oil- despite publicly testifying against the company’s profiteering off of railroad rebates. Rufus used his new wealth to purchase the schooner yacht Coronet and sail the world with his family. Standard Oil transformed their new land by dismantling the refinery and building six warehouses and a steamship pier.
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Bush Terminal
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Bush Terminal

In 1890, Rufus passed away leaving a large inheritance to his eldest son Irving T. Bush (1869-1948). Irving soon afterwards used this money to buy back his father’s land from Standard Oil. With this new acquisition Irving started Bush Company, a freight-handling terminal working with both rail and sea transport.
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New York Harbor
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New York Harbor

At the time, it was an expensive and time consuming process to transport goods across the East River between Manhattan and Brooklyn. Companies needed to load freight cars onto specialized barges, hire tugboats to carry the barges across the river, then reload the cars onto tracks. Despite this difficult process, Irving chose to utilize both the port and the railways on his land. Critics dubbed this choice as “Bush’s Folly” believing he would quickly lose his inheritance and new company paying for freight barges. He proved them all wrong by successfully negotiating the use of his own port and railway cars in contracts, thus turning a quick profit.
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Bush Terminal
Bush Terminal icon

Bush Terminal

In 1902, Bush Company officially changed its name to Bush Terminal Company and continued to expand its borders to 3,100 feet along the Brooklyn Waterfront. At its height the Company owned 120 warehouses; 50,000 freight cars; seven 150-foot enclosed piers; and handled 10% of all steamship traffic in New York Harbor.
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100 Broad Street
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100 Broad Street

During the company’s expansion phase, Irving recognized the need for a headquarters to handle all business operations. He hired the architectural firm Kirby, Petit, & Green to construct a building at 100 Broad Street in Lower Manhattan. You can learn more about the building and its connection to our collection on our blog.
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Bush Terminal
Bush Terminal icon

Bush Terminal

The United States Government noted the influence of Bush Terminal Company in New York’s shipping industry. On December 31, 1917, The War Department took over the Brooklyn industrial park until the end of the First World War. Approximately 70% of all food, clothes, and ammunition used by American soldiers in WWI passed through Bush Terminal.
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Bush Terminal
Bush Terminal icon

Bush Terminal

By the end of WWI, Bush Terminal Company was a self-regulating powerhouse along the Brooklyn Waterfront. The 35,000 employees and their families lived on-site and the business park also had its own internal police, fire, and court system.
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Bush Terminal
Bush Terminal icon

Bush Terminal

After the Second World War, the Bush Terminal complex was rebranded as Industry City. The 1960s saw a rapid decline in the need for Bush Terminal Company as the use of container shipping began to rise. At this time, the local New York City government also bought land from within Bush Terminal to sell to private businesses. The once self-sufficient shipping and transport business began to fade and officially disbanded in December 1971 with the closing of Bush Terminal Railroad.
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Bush Terminal
Bush Terminal icon

Bush Terminal

The success of Irving T. Bush is still felt today in Industry City. The business park still stands today as an innovative and creative home to artists, designers, restaurants, public spaces, archival storage, and local businesses along Brooklyn’s waterfront. Although the Bush Terminal Company no longer operates, its legacy continues to thrive a century after its founding.
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