While New York does not have the real estate to devote to massive roadside attractions (think Palm Springs' dinosaurs, the Long Island's Big Duck, or a picnic basket-shaped building), it does have the perfect architectural feature for displaying weird and quirky attractions and advertisements: ROOFS. For more than a century New York building owner have looked up to their highest points as not just unusable real estate, but as the perfect location for signage, fabulous rooftop gardens, theatres, and the occasional giant jug of milk!