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South of Union Square
Post
545 5th Avenue
545 Fifth Avenue
1
No caption

1937

2301 Broadway
Source
IMAGE DATE1937
FromNew York Public Library logoNew York Public Library

This slick black tiled Art Moderne storefront housed Kayser Hosiery. From the curved windows to the tiered levels at the top of the storefront and the block typeface, it exudes the style of Streamlined Moderne. Founded in the 1880s producing simple cotton gloves, Kayser grew to manufacture and sell hosiery, lingerie, swimwear, and silk gloves. Their colorful advertisements featured beautiful illustrations of flappers and fashionable women through the decades.

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