840 Broadway ca. 1927

840 Broadway was constructed for garment industry tenants in 1899-1901. This 12-story, steel-frame Renaissance Revival style building was designed by Robert Maynicke, and is a prominent reminder of Broadway’s turn-of-the-20th century development below Union Square.

The report tells us that permits to construct 840 Broadway were filed with the Bureau of Buildings in December 1899. Construction began in 1900 and was completed in 1901. The structural framing was fabricated by the Hecla Ironworks, possibly at their North 11th Street Williamsburg factory

During the first half of the 20th century, the ground (or first) floor was leased to companies that sold men’s clothing. Thompson & Company was first, signing a ten-year lease in 1899. A 1901 ad described 840 Broadway as “The Thompson Building.” It was the clothier’s uptown branch, selling “haberdashery and hats, as well as men’s and youth’s clothing.” The store closed at the end of 1907. Lester & Lester, another men’s clothing company, was the next tenant, followed by the Goodyear Waterproof Company, which sold raincoats and waterproof apparel. Goodyear operated in this location until 1953.”

The architect of 840 Broadway was the German-born Robert Maynicke (1848- 1913). He took night courses at the Cooper Union (also a New York City Landmark). He supervised the construction of the New York Times (1888-89), Equitable (1886- 89), World/Pulitzer (1889-90), Union Trust (1889- 90) and Havemeyer (1891-93) Buildings, as well as the New York Produce (1881-84) and New York Cotton (1883-85) Exchanges. Further south on Broadway and Waverly Place, Maynicke was also responsible for the Guggenheimer Building. Maynicke was an expert on the structural properties of iron and steel and, consequently, tall buildings.

Not just an engineering expert, Maynicke used various types of classical ornament here. The upper stories have elaborate terra-cotta details that draw from Greek, Roman, Renaissance, and Baroque sources. Such features include wreaths, garlands, margents, fasces, rosettes, banded arches with keystones, and banded Ionic columns with fluting.