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South of Union Square
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569-575 Broadway
569-575 Broadway
569-575 Broadway

[Mercer Street façade of 569-575 Broadway, originally Rogers Peet Store.]

Onetime Guggenheim SoHo, now Prada SoHo.

IMAGE DATE1970
FromMuseum of the City of New York logoMuseum of the City of New York

Opened in 1992 and closed in 2001, the Guggenheim Soho was designed by Arata Isozaki. The museum's attendance never quite matched the 250,000 expected annual visitors and its costs eventually caused its closure.

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