Century Theatre, ca. 1912.

The elegant Beaux Arts structure opened as the New Theatre in November 1909, but immediately encountered challenges: while the building was acclaimed for its architecture, the cost of maintenance was high and the acoustics of the performance space were poor. Combined with a location some distance from Manhattan’s established Theater District, the New Theatre closed after just two seasons.

The space was reopened as the Century Theatre in 1911 and continued to cycle through new management regimes — including the Cocoanut Grove, a rooftop nightclub — until its demolition in 1931. The Century, a 29-story apartment building now occupies the site.