Fleischmann’s Vienna Model Bakery, Broadway and 10th Street, 1898.

Sometime after 1876, Louis Fleischmann built his bakery on Broadway, in the shadow on James Renwick’s Grace Church (left). The bakery, which sold a popular “new dough” style of bread made with yeast, also operated a restaurant and rented storefront space to other vendors.

Beyond baking technique, Louis Fleischmann’s influence endures in an evocative turn of phrase: the bread line. Noticing the indigent New Yorkers who gathered near the bakery, Fleischmann instituted a practice whereby the bakery would give away its unsold loaves at the close of business. When hungry men lined up for their daily loaves, the phrase was born.

Fleischmann’s Broadway bakery remained open until 1908, when the property was razed, having been acquired by Grace Church. Today, the Fleischmann name lives on in a brand of baker’s yeast available in supermarkets.