1947
Shoveling snow from the entrance to the Ex-Lax Building, December 30, 1947.
Though 423-443 Atlantic Avenue seems quietly residential, the "Ex-Lax" written above its entrance reveals its original purpose. In 1906, Max Kiss invented and started producing a chocolate laxative so palatable that he named it Ex-Lax. (Excellent Laxative) By 1925, the product was selling so well that he built a new factory and headquarters on Atlantic Avenue between Bond and Nevins. This proved a good investment, the following year, Ex-Lax became America's favorite over-the-counter laxative. Though Ex-Lax still serves those in need to this very day, the factory does not; it was converted to loft co-ops in 1983.