Broadway, north of Spring Street, 1898.

Street scene featuring streetcars, horse-drawn carriages, cobblestones, and cast iron facades along the west side of Broadway. At left, the building with awnings and a pair of American Flags is the “Charles Broadway Rouss” building. In 1889, Rouss, a wealthy, self-made merchant, built a massive three-bay-wide building at 549-553 Broadway to house his department store. A keen self promoter, Rouss stamped his name “Charles Broadway Rouss” across the facade, between the first and second stories.

Eleven years later, Rouss acquired the lot immediately to the north, and added a matching fourth bay, adopting the 555 Broadway address. “Charles Broadway Rouss” was amended to cover the facade’s full width. Indeed, when Rouss died in 1902, his death certificate bore his adopted middle name.