Fifth Avenue Theatre, 28th Street Facade [Variant]; Changing New York
1185 Broadway.
Print is fabric-backed.
1938
Fifth Avenue Theatre, 28th Street Facade [Variant]; Changing New York
1185 Broadway.
Print is fabric-backed.
Fifth Avenue Theatre, November 2, 1938.
The Fifth Avenue Theatre had a long history even prior to the pictured building being constructed in 1892. The original Fifth Avenue Opera House was actually on Fifth Avenue at 24th Street and opened in 1865. That structure was destroyed by fire in 1873. The company was moved a few blocks north into a 1868 theatre building on 28th Street. The 28th Street theatre was constructed in 1868 as Gilsey's Apollo Hall, later the St. James Theatre. Early on it had public lectures and musical entertainment.
The New Fifth Avenue Theatre was the world's first air-conditioned theatre, when a ventilation system was installed in 1877 that blew air over blocks of ice. Unfortunately that 1868 structure was also lost to a fire in 1891.
The rebuilt Fifth Avenue Theatre was designed by architect Francis Hatch Kimball. It was an ornate structure inside and out. The original front facade at 31 West 28th Street had heavy terra-cotta decoration (what became the main entrance on Broadway was more subdued). In the 20th century the theatre presented vaudeville, films, and burlesque. The theatre closed in the mid 1930s and was sold at foreclosure in 1936. The auditorium was demolished and the buildings razed in 1939. Berenice Abbott took a series of very detailed interior and exterior photos a few months before the theatre was demolished.