131 Second Avenue, ca. 1980.

Ruby Silverstein and Harold Shepard founded Gem Spa, originally called “Gems Spa,” at 131 Second Avenue in 1957. The name “Gems” comes from a combination of the initial letters of Gladys, Etta, Miriam, and Silverstein-Shepard. In an interview in 1969 with New York Magazine, Ruby explained that the three ladies used in deriving the name were his wife, his partner’s ex-wife, and his partner’s current wife. “Spa” was a word that he said he picked up when he was overseas in the service.

Open 24 hours a day/ 7 days a week, Gem Spa has long been a cultural destination in the East Village. It is said to have invented the quintessential New York drink–– egg cream! Many famous beat poets like Jack Kerouac, among others, got their egg cream-fill here in the 1950s. By the 1960s and 1970s, Gem Spa became a hippie hangout and well-known for its wide selection of underground newspapers. Long-time customer Patti Smith and the New York Dolls shot their debut album cover in front of the shop in 1973. Jean-Michel Basquiat also named one of his major works after Gems Spa in 1982.

The shop is currently run by Ray Patel, an immigrant from Gujarat state in India, who bought the business in 1986. Despite change in ownership, Gem Spa continues to make the original egg cream recipe. According the New York Times, Patel learned the recipe, "including the secret stirring motions that create a frothy head resembling beaten egg whites, from the previous owner (Italian), who learned it from the first owner (Jewish)."