Elizabeth Arden Building, 689-691 Fifth Avenue, ca. 1977.

Formerly the Aeolian Building, now the Elizabeth Arden Building, 689 Fifth Avenue was constructed in 1925-27 by Warren & Wetmore for the Gould Realty Co. Designed by the same firm that built Grand Central Terminal, this 14-story French Renaissance structure was leased to the Aeolian Company, a top manufacturer of pianos and roll-operated instruments, until 1938. During that time, the company maintained a 150-seat recital hall on its second floor.

Since Aelion's departure, 689 Fifth Avenue has served as the flagship location of Elizabeth Arden’s Red Door Salon. In 1970, the building set a retail leasing record when Gucci agreed to pay $100 per square foot for retail space in the corner store.