Stores on Rivington Street, 1978. Next door to the Porky Meat Mart, Catholic religious icons are visible inside 129 Rivington, while the storefront window captures a reflection of Schapiro’s Kosher Wines, across the street. The businesses along Rivington Street reflect the diversity of communities who made the Lower East Side their home: By the 1970s, the neighborhood was home to a growing population of Latin American immigrants, in addition to second and third generation Jewish Americans.