In the 1920s, the growing obsolescence, squalid conditions, and rising vacancies in old-law tenements near booming business district provoked developers to dream of lucrative, high-density private construction. Businessman Fred French believed slum clearance was the key to making central city life appealing to the middle-class. Successful redevelopment – what he called “scientific rebuilding” – would require wholesale demolition to change the entire atmosphere of a neighborhood so it could compete with suburban life. Underwritten by an investment plan that sold small-denomination stocks that promised solid returns to investors, French quietly assembled hundreds of tenement properties in Midtown’s east side for his Tudor City project.

Clearing for the large hilly site began construction in 1926, and French quickly constructed twelve towers ranging from 10 to 32 stories. The high land coverage and population density were mitigated by the ample open space in adjacent private parks and the quality of the heavily ornamented neo-Tudor buildings. French marketed Tudor City as an amenity-rich alternative for white-collar workers who wanted to “walk to work” rather than endure hours of rail or subway commuting. Designed for the “average salary earner” and his family, the small but luxuriously finished units were complemented by common facilities and overseen by careful community controls.