Laura Keene's Theatre ca. 1863-66 This structure was opened on November 18, 1856 and soon afterward re-christened Laura Keene's New Theatre. This name was attached to half a dozen theaters during the period from 1850 to 1870. She retired in 1863, and John Duff, who then became the manager, re-opened the house as Mrs. John Woods Olympic Theatre. After Mrs. Woods retirement in 1866 it had a checkered career and was demolished in 1880. Joseph Jefferson appeared here in the play "Our American Cousin" on its first performance on October 18, 1858.

Olympic Theatre (Laura Keene's Theatre) In remembering the 150th anniversary of the Lincoln assassination, the Merchant’s House Museum displayed a dress in the house that was worn by a member of the Tredwell family to an entertainment venue known as Laura Keene’s Theatre. In one of the pockets was a ticket from a performance there. This is how I first became aware of this lost theater, which had burned down in 1881. But first, who was Laura Keene? While her name may not be familiar to many people today, Keene was a noted actress and theater manager who happened to be onstage at Ford’s Theater in Washington, D.C. the night that Abraham Lincoln was assassinated 150 years ago last April. She played the lead role in the play, Our American Cousin. Interestingly, that play debuted at Keene’s theater in New York in 1858. The popular Laura Keene’s Theatre was located at 622-624 Broadway, between Bleecker and Houston Streets, in present-day NoHo. The thru-block building extended to Crosby Street. 1862 Perris & Browne Map Laura Keene’s Theatre is the thru-block building at right, which faces Broadway and Crosby Streets. 1862 Perris & Browne fire insurance map. Plate 49. Source: NYPL. Replacing the theater was a six-story cast-iron building constructed in 1880-82, which is now part of the NoHo Historic District. The designation report for the historic district mentions that the theater originally opened in 1856. It is reported that Keene managed this theater until 1863, by which time her popularity had been waning. Keene hailed from England, but had been performing at various theaters up and down the East Coast of the United States. In New York, she became a theater manager at a time when only men held this position. Before and after opening a theater named after her, she appeared in a number of theaters along Broadway – stretching from present-day TriBeCa to 14th Street

The NoHo Historic District was designated by the New York City Landmarks Preservation Commission (LPC) on June 29, 1999, with the NoHo East Historic District designated in 2003 and expansions to the original district boundaries approved in 2008. This virtual walking tour features 25 buildings within the approximately 130-building original NoHo Historic District, in celebration of its 25th anniversary. The highlighted buildings represent the range of construction periods and array of building types, styles, and uses that occur throughout the district. We encourage you to explore this fascinating stretch of Manhattan virtually, or to use this tour as a jumping-off point as you take your own walk through the historic district! The three-part tour is organized by phases of development, based upon the same categories found within the LPC NoHo Designation Report. Part I includes buildings constructed between the 1830s and 1850s: Urbanization Begins: The Federal and Greek Revival Period a) 428-432 Lafayette Street, Colonnade Row b) 732 Broadway, "Treffurth's" c) 381 Lafayette Street d) 2 Bond Street e) 58 Bleecker Street, the James Roosevelt House The Development of Social and Cultural Institutions f) 423-437 Lafayette Street, Astor Library (now The Public Theater) The Store and Loft Building Type in the NoHo Historic District g) 645-647 Broadway h) 635 Broadway Cast Iron-Fronted Buildings in NoHo i) 620 Broadway (aka 154 Crosby Street) \-- To progress to Part II of the tour, click here. To skip ahead to Part III of the tour, click here.