Storefront signage is a ubiquitous feature on New York City streets. Today, signs can barely seem worth noticing, the well-known fonts and logos blending into the scenery. But when the streets of New York were lined with mom and pop shops, the design of signs (through fonts, images, and use of space) often allowed these individual stores to stand out. The diversity of signage is especially eye-catching in historical photographs.

Manhattan Sign Company, 101 Mercer Street, 1932. The oldest building in the Soho Cast Iron Historic District, the Federal style brick house at 101 Mercer Street (aka 107 Spring Street) was built between 1806-1808. Though the original brickwork has since been covered by stucco — and at one point by clapboards, as shown in this photo — some window and lintel details persist. By the 1860s, the lower floor had been converted to a saloon. Above, signage for the Manhattan Sign Company remains, while advertisements for a store and basement to to let indicate that the company had closed or relocated.