Opened originally as the Eagle Variety Theatre, this hall became a variety house in and was later renamed the Standard theatre. Achieving its greatest success as the Manhattan Theatre, the venue hosted some of the most famous actors and companies of the day. In 1906, it was one of the first legitimate theaters to be taken over by movies.

Gimbel's ca. 1910 When Gimbel Brothers opened in 1910 one block from R.H. Macy's, it represented stiff competition. Its 390 departments, if lined up next to each other as individual specialty shops, would have stretched forty blocks dramatically illustrating the store's motto "You can buy anything at Gimbel's." Aside from the usual store goods, one could purchase theater tickets, send telegrams and complete banking transactions. It also offered such amenities as a beauty salon and an art gallery where the paintings of Anna Mary Robertson ("Grandma") Moses were first exhibited at Thanksgiving 1940. Gimbel's closed in 1965.

Gimbels Store, ca. 1912. Gimbels was a general store established in 1842 in the small town of Vincennes, Indiana. The first Gimbels department store opened in Milwaukee in 1889 before expanding to Danville, Illinois, Philadelphia, Pittsburgh and eventually New York City. Opening its flagship near Herald Square at Sixth Avenue and 32nd Street, just across from Macy's in 1910, this sparked a 50 year rivalry immortalized in film 'Miracle on 34th Street.' Successful in its early decades, Gimbels marketed to the middle classes, but had trouble playing in the same league as Macy's. The store would eventually try selling at a lower price point, offering NYC's first department store bargain basement, in completion with the city's more discount emporiums. The Gimbel family sold their stores to a British-owned subsidiary in 1973 and the locations were all closed or sold to other department stores by 1986. Today the Gimbels building still stands, though with new larger windows on the lower levels. It is the site of the Manhattan Mall, with JC Penney as its anchor store and office space on the upper floors.