In the Gilded Age, this was the area where America went to shop. If today, New York's iconic shopping district is midtown Manhattan, in the 1880s and 1890s it was Ladies' Mile, the area extending between 15th and 24th streets from Broadway to Sixth Avenue. As a popular guidebook noted in 1892: "Ill fares the rural or provincial purse whose owner ventures before these attractive windows, extending for miles on miles, ever diversified and varied." Indeed between just 19th and 22nd streets on Broadway you could purchase a French velvet or antique Oriental rug at the carpet emporium, W. & J. Sloane (now ABC Carpet & Home); a silver punch bowl carved with twisted vine handles and lion paw feet at the silver maker Gotham Manufacturing Company; and a bespoke or ready-made suit at Brooks Brothers. It was Lord & Taylor that not only showcased the season's most luxurious fashions, but helped turn shopping into a social activity and form of entertainment. The store-which opened at 20th and Broadway in 1871-beckoned shoppers from the sidewalk. Its large plate-glass windows were a marvel-according to a guidebook, one of Broadway's greatest sites filled with the "richest and rarest good of every description." The windows were set in a five-story structure that architecture critic Montgomery Schuyler called "by far the most beautiful, sensible, and perfect iron building yet erected in New York." Once inside, visitors could take a ride in a passenger elevator. The innovation was less than two decades old-and Lord & Taylor was the first department store to have one. An article in Frank Leslie's Illustrated Newspaper toned the elevator as "luxurious as the grand saloon of the first-class steamboats." Though some went just to browse, those who shopped at Lord & Taylor were mostly from the so-called "carriage trade"- the middle class and wealthy who could afford a carriage ride rather than depend on mass transit. The store had grown from a small dry goods shop on Catharine Street in 1826 to an emporium compared to those in Paris. the New York Times routinely reported on the items in a new season's collection- such as brocaded silk and fur-trimmed boots; a white satin evening dress trimmed with Fedora lace; and a street costume featuring a jacket with matching jockey cap and muff in camel's hair. Lord & Taylor remained a premiere destination on Ladies' Mile until 1914, when it followed other stores upton to its current location at 38th and Fifth Avenue. Shortly thereafter, the owners of the location in front of you put up an interior wall separating off the section of the building fronting Broadway, and created the new stone facade you see on that half of the building today.

Lord & Taylor Store ARCHITECT: James H. Giles DATE: 1869-70 STYLE: French Second Empire The Former Lord & Taylor Building is an impressive cast-iron structure handsomely designed in the French Second Empire style by the architect James H. Giles. It was constructed with the most up-to-date materials of the time, cast iron and glass, which were particularly suited to the design of commercial buildings. Its picturesque corner tower with tall mansard roof gives the building a highly distinctive and striking character.

There's no place like NYC for the holidays! From iconic window displays to synchronized light and sound shows, this walk will guide you through the history of a festive city tradition that dates back to the 1870s.

Lord & Taylor building, ca. 1908. The grand Second Empire building was completed in 1870, becoming the third Lord & Taylor store, and the first north of Union Square. Architect James H. Giles designed an intricate cast iron facade, notable for its departure from previous cast iron designs, which sought to emulate stonework. This store is also said to be the site of New York’s first department store Christmas window display. In 1915, Lord & Taylor moved into a new showcase space uptown, and the building at Broadway and 20th Street was converted for manufacturing use.

In 1892, 27% of the country's millionaires lived in New York, when the city only made up 2% of the country's population! Welcome to the society of the Gilded Age. This tour takes its inspiration from an exhibition at the Museum of the City of New York that explores the visual culture of New York's richest residents from the mid-1870s to the start of World War One. It stops at several places, such as the old headquarters of Tiffany \&Company that are connected to the dazzling objects in the show. It also introduces you to some of the people at the center of Gilded-age society, and illuminates how-over the course of three decades- the city transformed more rapidly than ever before. It was during this time that New York became a world capital on par with London and Paris. Before the 1870s the lives of the rich and the places they frequented had been more private and understated. By the 1890s they were public and over the top: Simple brownstones gave way to French chateaux, cluttered dry good stores became palatial department stores; and grand hotels and restaurants became premiere places to entertain, outside the home. Even if shoes are more comfortable now than they were in the Gilded Age, you may find it tiring to walk this tour from beginning to end. So feel free to split it up!

In the Gilded Age, this was the area where America went to shop. If today, New York's iconic shopping district is midtown Manhattan, in the 1880s and 1890s it was Ladies' Mile, the area extending between 15th and 24th streets from Broadway to Sixth Avenue. As a popular guidebook noted in 1892: "Ill fares the rural or provincial purse whose owner ventures before these attractive windows, extending for miles on miles, ever diversified and varied." Indeed between just 19th and 22nd streets on Broadway you could purchase a French velvet or antique Oriental rug at the carpet emporium, W. & J. Sloane (now ABC Carpet & Home); a silver punch bowl carved with twisted vine handles and lion paw feet at the silver maker Gotham Manufacturing Company; and a bespoke or ready-made suit at Brooks Brothers.