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1560 Broadway
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2020 Wrap Up: UA Team Faves
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2020 sure has been a whirlwind! Here are some interesting facts, stories, and images from throughout the five boroughs that we dug up along the way.
1560 Broadway
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On October 20th, 1996, in the F.Y.I. column of the New York Times, a reader wrote in: "When I was a child back in the 1950s, I seem to recall shaking hands with Mr. Peanut in Times Square. Was I dreaming?" The response from the Times was no, and the explanation that "Mr. Peanut was an employee of the Planter's Peanut store at 1560 Broadway." The store is pictured in the above postcard. Planter's Peanuts was founded in 1906 in Wilkes-Barre, Pennsylvania. Mr. Peanut, its dapperly dressed mascot, was developed in 1916 and has changed very little since. Planter's opened stores across the country, operating about 200 locations by 1960. The Times Square location was the largest of the franchise. The store and its 15,000 bulb sign became an icon in its own right, quickly gaining popularity in the years following the end of World War II. The "Planters Peanuts Advertising and Collectibles," a 1978 guide to the memorabilia of the company written by Richard D. and Barbara Reddock, is quoted in the Times' response, describing the Broadway location shop with "glass display cases, a roasting machine, a large 10-foot papier-mache Mr. Peanut, a cast-iron Mr. Peanut scale... a couple of costumes." These costumes included Mr. Peanut's quintessential black cane, and an outfit of "white spats, cuffs, and gloves," to accessorize the hard-plastic "shell" mask and top hat an employee would have to wear over his head. For the duration of the workday, Mr. Peanut could be seen parading up and down Broadway. On some occasions, he would even give out free bags of peanuts. The Times Square shop was closed in 1961. Standard Brands acquired Planter's Peanuts, which saw little need for retail stores. The rest of the Planter's stores followed suit.
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1570 Broadway
Manhattan: 7th Avenue - 47th Street (West) Seventh Avenue,East Side,from and including W.47th Street,to and including W.48th Street. May 1909. Brown Brothers, No Reproductions.
1570 Broadway
Times Square at 47th Street, New York City, 1914. Copy photograph.
1570 Broadway
1568 and 1570 Broadway, at W. 47th Street, New York City, undated (ca. 1914-1921).
1554 Broadway
Illuminated marquee for '20,000 Leagues Under the Sea' and 'The Foolish Virgin,' New York City, January 6, 1917. Possibly photographed for the United Electric Light & Power Company.
1568 Broadway
Manhattan: Broadway - 47th Street (West) 1570-1564 Broadway, at and adjoining the S.E. corner of West 47th Street. The 2-story building comprises a double lot, Nos. 1570-1568, with the 11-story office building, No. 1564 adjoining. The Palace Theatre, a former vaudeville house now (1937), shows only motion pictures. Considering all the former aspirations of variety players to perform at this house, motion pictures are a tragedy. The theatre actually is in the 5-story building at the rear of both of these lots; with an entrance and lobby through the office building. These buildings, geographically on Seventh Ave., form a part of Times Square and bear Broadway numbers. October 1, 1933. P. L. Sperr.
1552 Broadway
Times Square construction, looking northeast from the NW corner of 45th and Broadway
1560 Broadway
Planters Peanuts the Peanut Store 1560 Broadway, New York Primary subject: Interior of Planters Peanut Store
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