Storefront signage is a ubiquitous feature on New York City streets. Today, signs can barely seem worth noticing, the well-known fonts and logos blending into the scenery. But when the streets of New York were lined with mom and pop shops, the design of signs (through fonts, images, and use of space) often allowed these individual stores to stand out. The diversity of signage is especially eye-catching in historical photographs.

Cortlandt Street between Washington and Greenwich Streets, April 8, 1936. Berenice Abbott’s view of Cortlandt Street includes the signs of "radio row" where radios and related electronic equipment were sold before the area was redeveloped as the World Trade Center. The Cortlandt Street station of the Ninth Avenue El is visible at right.