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3548-3560 Third Avenue

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3548-3560 Third Avenue image

3548-3560 Third Avenue
Post

David Mayer Brewery, 1936. David Mayer was a Bronx brewery that opened in 1882 and was "closed" with the enacting of the Prohibition laws in 1920. According to legal documents from 1928 it seems that the Brewery might have been illegally producing "beer of the forbidden alcoholic content," which was discovered when a truck carrying it from the complex was stopped. They had also been producing 'day beer,' which was a legal near-beer type creation. With this evidence the court ruled to "declare \[the building] a common nuisance" and the doors were padlocked.
Education: Prohibition image

Education: Prohibition
Story

Prohibition began in 1920 with the passage of the 18th Amendment to the Constitution. For the next thirteen years, the production, sale, and consumption of alcohol in the United States was illegal. The Prohibition Movement originated with organizations like the Women's Christian Temperance Union and the Anti-Saloon League in the second half of the 19th century. Belonging to the Progressive Movement, these temperance organizations sought not only to address the effects of society's problems, but to eliminate the root cause of crime and poverty by prohibiting the sale and consumption of alcohol. While these ideas might seem noble, they involved a darker side. These organizations were rooted in Protestant ideas of the Social Gospel and exhibited prejudice towards the growing number of immigrants and Catholics in America's cities. Many supporters of Prohibition viewed the newly arriving immigrants' enjoyment of beer and whiskey as the reason for the rising poverty and crime rates in many American cities, especially New York. Prohibitionists' intentions of eliminating crime and poverty not only failed, they backfired! Prohibition actually led to an increase in crime and illegal activity, as many began to profit from the illegal importing, production, and selling of alcohol. While the experiment with Prohibition ultimately ended with the passage of the 21st Amendment, it transformed American society and culture. NYS Social Scope and Sequence Standards: 8.4 & 11.7 For Teachers: Prohibition Lesson Plan
Prohibition image

Prohibition
Story

"When Prohibition was introduced, I hoped that it would be widely supported by public opinion... I have slowly and reluctantly come to believe that this has not been the result. Instead, drinking has generally increased; the speakeasy has replaced the saloon; a vast army of lawbreakers has appeared; many of our best citizens have openly ignored Prohibition." –– John D. Rockefeller

Photos(4)

3548-3560 Third Avenue image

3548-3560 Third Avenue

3548-3560 Third Avenue image

3548-3560 Third Avenue

Bronx: 3rd Avenue - 168th Street (East) (1) 3548-3560 Third Ave., east side, between East 168th and 169th Streets. Building shown is the David Mayer Brewery. (declared a public nuisance due to prohibition) May 24, 1936. P. L. Sperr. (2) The same, showing a further view northward. May 24, 1936. P. L. Sperr. (3) The same, as No. 1, and showing a further view southward. May 24, 1936. P. L. Sperr.
3548-3560 Third Avenue image

3548-3560 Third Avenue

Bronx: 3rd Avenue - 168th Street (East) 3560 Third Ave., east side, between East 168th and 169th Streets, showing the south wall of the 2 and 1-story brick buildings of the old David Mayer Brewery as seen from the brewery courtyard. On the left appears a portion of the Third Ave. Elevated Line. May 24, 1936. P. L. Sperr.
3548-3560 Third Avenue image

3548-3560 Third Avenue

Bronx: 3rd Avenue - 168th Street (East) (1) 3548-3560 Third Ave., east side, between East 168th and 169th Streets. Building shown is the David Mayer Brewery. (declared a public nuisance due to prohibition) May 24, 1936. P. L. Sperr. (2) The same, showing a further view northward. May 24, 1936. P. L. Sperr. (3) The same, as No. 1, and showing a further view southward. May 24, 1936. P. L. Sperr.
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