Storefront signage is a ubiquitous feature on New York City streets. Today, signs can barely seem worth noticing, the well-known fonts and logos blending into the scenery. But when the streets of New York were lined with mom and pop shops, the design of signs (through fonts, images, and use of space) often allowed these individual stores to stand out. The diversity of signage is especially eye-catching in historical photographs.

Ratner’s was a famous Jewish kosher dairy restaurant, founded in 1905 by Jacob Harmatz and his brother-in-law Alex Ratner. The pair supposedly flipped a coin to decide whose name would be on the sign. Originally located on Pitt Street, Ratner’s moved to 138 Delancey Street in 1918. Until 1975, Ratner’s was a 24-hour establishment and therefore part of the late-night city scene popular with Jewish performers, actors, musicians, and gangsters. Ratner’s remained in the Harmatz family until its closure in 2002.

As the center of New York’s Jewish immigrant communities, the Lower East Side was home to numerous Jewish-owned businesses, none more prominent than its many Kosher eateries, delicatessens, and grocers. Check out the handful of famous establishments that still serve food the old-fashioned way.

The big, bold signage of the historic Lower East Side is part of its iconic legacy. From gold leaf Yiddish lettering on Kosher shop windows to gleaming neon marquees, the many big & busy storefront signs certainly contributed to the frenetic, frenzied atmosphere of the streets. And there are still some great signs in the neighborhood! But a lot has been lost, too. Here are some of our favorite signs we wish were still hanging around the Lower East Side today. There's a corresponding blog post to go along with this story (plus an extra sign that's not in this list!) at www.eldridgestreet.org/blog/lessigns!