Storefront signage is a ubiquitous feature on New York City streets. Today, signs can barely seem worth noticing, the well-known fonts and logos blending into the scenery. But when the streets of New York were lined with mom and pop shops, the design of signs (through fonts, images, and use of space) often allowed these individual stores to stand out. The diversity of signage is especially eye-catching in historical photographs.

Stamp Center Building, Nassau Street, 1954. Nassau Street was a hub of New York’s stamp collecting community in the early 20th century. Collecting was especially popular during the 1930s, and stamp storefronts and dealers operated along the street until 1994, when the last shop relocated to Pennsylvania.