Russ & Daughters, ca. 1980. Russ & Daughters is an ''appetizing'' store established on the Lower East Side in 1914. Appetizing stores are a New York phenomenon, a store that sold fish and dairy products, as opposed to a delicatessen, which sold pickled, cured, and smoked meats. These delineations in products observed the strict Jewish dietary laws. Opened as "Russ's Cut Rate Appetizers'' on Orchard Street , the shop was the first brick and mortar business for Polish immigrant Joel Russ. Russ had previously carried mushrooms on this shoulders to sell and later operated a pushcart. The shop expanded his offerings to include salt cured herring and salmon. In 1920, Russ moved his shop around the corner to 179 East Houston where it has remained for nearly 100 years. In 1933, Russ renamed the shop 'Russ & Daughters' (he and his wife had only three girls). The shop has been continuously run by four generations of Russ family members. Today the shop has an additional outpost on the LES and a cafe in the uptown Jewish Museum.