144 Second Avenue Building Date : 1914-15 Original Use : Commercial Original Owner : Philip & Benjamin Menschel Original Architect : Louis A. Sheinart Description & Building Alterations This three-story brick building was originally erected between 1914 and 1915 as a movie theater with office space, designed by architect Louis A. Sheinart. In 1928, the building was converted to retail and office use. It was part of the Yiddish Theater District/Jewish Rialto during the early 20th century, and has housed the Ukrainian restaurant Veselka since 1954. The west rusticated stone facade features a bracketed thin cornice above the storefront’s segmental-arched window opening, framed by festive garland decorations. The north facade features patterned brickwork, simple rectangular window sills, and glass brick on top of the storefront.

Veselka (Ukrainian for “rainbow”) was established in 1954 at the intersection of Second Avenue and 9th Street, by Ukrainian immigrant Wolodymyr Darmochwal. It was originally a candy shop and newsstand. At the time, the East Village was home to one of the largest expat Ukrainian communities in the world. Veselka evolved as the neighborhood did; it became a hangout not only for Ukrainian immigrants but also for the bohemian counterculture that flocked to the East Village in the 1960s. Veselka survives today, in its original location. In the late 1980s, it became a 24-hour establishment.

132-144 Second Avenue, showing Ukrainian businesses and organizations along the avenue at the intersection of 9th Street, ca. 1975. No. 138 Second Avenue is one of just a handful of fine Federal row houses left in the neighborhood. Its bottom floor is occupied by Fresco, a gelato store. The shop is owned and run by Anna, Ilias, and Vanessa Iliopoulos– three siblings who grew up in South Africa and Greece. They considered opening their business in Cyprus or Dubai, but eventually found their way to the East Village of Manhattan. Both they and their customers consider that a very good (and yummy!) thing.

Won't you join us for a walk in the steps of early immigrants exploring their new American lives in the city? Start way downtown in Manhattan, so you're facing the East River, with Ellis Island in view. We invite you to wonder about those who arrived here willingly and even desperately, and passed through immigration hall at the notorious arrival port of Ellis Island depicted in the Forward's archival image below. In traditional Jewish lore, to look eastward, with devotional intent, is to open the heart to Jerusalem and the source of all illumination.

Veselka, ca. 1980. Established in 1954 in a small storefront—as a candy shop and newsstand— Veselka was founded by Ukrainian refugees Wlodymyr and Olha Darmochwal. The new business was named for the Ukrainian word for rainbow. In 1966 the owners took over an adjacent space on 9th Street, allowing for a full luncheonette. A family-run business, even still, Veselka has long been a curious mix of old world traditions and the modern social milieu of the East Village. They began offering 24 hour service in 1990 and expanded in size in 1996. Pierogi and borscht for everyone, whenever you want!

Hermoine Panken Mokray, daughter of beloved Lower East Side family court judge, socialist politician, and Forward Association president Jacob Panken, was also a Jewish politician in her own right as well as a Women’s Army Corps aviation cadet veteran of WWII, social worker, and activist from New York.