South of Union Square logo
South of Union Square
Place
208 Fifth Avenue

Posts & Stories(1)

Six to Celebrate: Madison Square North image

Six to Celebrate: Madison Square North
Story

Today’s Madison Square North neighborhood reflects successive waves of development, the earliest dating to the year Madison Square Park was created—1847. Until very recently, the neighborhood comprised almost exclusively buildings that pre-date 1930. From the park’s opening through the 1920s, Madison Square North evolved from being a fashionable residential enclave to an entertainment district of hotels, clubs, restaurants and theaters, to a commercial hub of offices and mercantile loft buildings. Examples of each are still prominent today, often in startling juxtaposition. The 19th century saw a northward development trend, as new residential neighborhoods were established in response to growing commerce to the south. This pattern repeated itself numerous times up the length of Manhattan. From roughly 1850 to 1865, Madison Square North was fashionable with the city’s elite. Such boldface families as the Stokes, Livingstons, Vanderbilts, and Stewarts (of A.T. Stewart department store fame) were residents. Rowhouse construction, largely built in the popular Italianate style, began first along Broadway and spread to the side streets. Extant rowhouses from this period include two on West 24th Street and four on West 29th Street. After the Civil War, the neighborhood became host to a number of theaters, restaurants, men’s clubs and hotels. The trailblazer in the latter category was the Fifth Avenue Hotel, completed in 1858 on the northwest corner of 23rd Street and Fifth Avenue. The hotel was a social, cultural and political hub until its closure in 1908, at which point it was replaced by the commercial structure at 200 Fifth Avenue. Many hotels also functioned as “bachelor flats” or “apartment hotels” for extended stays. One of the city’s first apartment houses, constructed in 1872 after designs by the noted New York architect George B. Post, still stands at 251 Fifth Avenue. The prevalence of entertainment and commercial ventures on Broadway made it a bustling night-life district. Thus, beginning in the 1890s, Broadway from about 13th to 45th Street became one of the first thoroughfares to be illuminated by electric street lamps and billboards, leading to its lasting moniker “The Great White Way.” By the 1890s and early 1900s, industries including photography, architecture, construction and banking planted roots in the area, constructing commercial high-rises designed in styles such as Gothic Revival, Beaux-Arts and Art Deco. Many of these buildings were also constructed for the wholesale garment industry to initially support the Ladies’ Mile shopping district to the south, which, until they moved to Herald Square in the early 1900s, was home to the R. H. Macy & Co. and B. Altman & Co. department stores. The neighborhood’s growth was spurred on by nationwide industrial trends for ready-to-wear clothing, and later, wholesale household décor. This period of prolific development left a lasting impact, as mercantile loft buildings remain the area’s architectural hallmark. In 2001, the Landmarks Preservation Commission designated the Madison Square North Historic District, 96 buildings from roughly 25th to 29th Streets between Sixth and Madison Avenues. Community members and preservationists are advocating for an extension to the district, to encompass roughly 374 buildings from 23rd to 34th Streets and Sixth to Park Avenues. This area includes the surviving buildings of Tin Pan Alley on West 28th Street, where the American popular music publishing industry was headquartered from roughly 1890 to 1910.

Photos(17)

210 Fifth Avenue image

210 Fifth Avenue

Celebrations - Parades - Municipal events - Decoration Day Parade. Celebrations, Parades and Municipal Events: A portion of the 1894 Decoration Day Parade on Fifth Avenue in the 25th-26th Street block; buildings in the background being on the west side of same. Similar views appear in the Illustrated American of June 16, 1894 page 698, Vol. 15. May 30, 1894. The Illustrated American
206 Fifth Avenue image

206 Fifth Avenue

Building, S.W. 26th St. & Fifth Ave. Looking south on 5th Avenue at 26th Street, showing Delmonico's Restaurant.
210 Fifth Avenue image

210 Fifth Avenue

Manhattan: 5th Avenue - 25th Street Fifth Avenue, west side, between 25th and 26th Streets, excavation, where 12-story Cross Chambers Building will be constructed. The view is north into the retaining wall of 212, Cafe Martin, which occupies the premises recently vacated by Delmonico's. April 3, 1902. Irving Underhill, Photographer
210 Fifth Avenue image

210 Fifth Avenue

Manhattan: 5th Avenue - 25th Street 210 Fifth Avenue, west side, between 25th and 26th Streets, showing lot cleared out in preparation for erection of 12-story Cross Chambers Building. Picture taken from Broadway side, looking north. April 21, 1902. Irving Underhill, Photographer.
210 Fifth Avenue image

210 Fifth Avenue

Manhattan: 5th Avenue - 25th Street Fifth Avenue, west side, between 25th and 26th Streets, excavation after wrecking small house at 210 Fifth Avenue, where 12-story Cross Chambers Building (Mark Cross Co.) is to be erected. On left, No. 208 will later be remodelled to accommodate the Lincoln Trust Co. On the right, the Cafe Martin occupies the premises recently vacated by Delmonico's, which moved up to 44th Street. This building (No. 212) has ten more years to stand. April 3, 1902 Irving Underhill, Photographer
210 Fifth Avenue image

210 Fifth Avenue

Manhattan: 5th Avenue - 25th Street 210 Fifth Avenue, west side, between 25th and 26th Streets, showing lot cleared out in preparation for erection of 12-story Cross Chambers Building. Picture taken from Broadway side, looking south. April 21, 1902. Irving Underhill, Photographer
210 Fifth Avenue image

210 Fifth Avenue

Manhattan: 5th Avenue - 25th Street 210 Fifth Avenue, west side, between 25th and 26th Streets, showing lot cleared out in preparation for erection of 12-story Cross Chambers Bulding. Picture taken from Broadway side, looking north. April 21, 1902. Irving Underhill, Photographer
208 Fifth Avenue image

208 Fifth Avenue

Lincoln Trust Bldg. & Hotel Martin, 5th Ave. & 26th Street
210 Fifth Avenue image

210 Fifth Avenue

210 5th Avenue. Cross Building.
1132 Broadway image

1132 Broadway

Manhattan: Broadway - 25th Street (West) \#1132 Broadway,East Side., between W.25th and W.26th Streets,Manhattan. June 19th,1912. Photograph by, Norman Wurtz.
1132 Broadway image

1132 Broadway

Manhattan: Broadway - 25th Street Broadway, east side, between 25th and 26th Streets, the excavation where No. 1132 (210 Fifth Avenue) stood. The 12story Cross Chambers Building, going through to Fifth Aenue, will be constructed on this site. To the left is shown the rear of Cafe Martin, occupied by Delmonico's up to about 1900, which will give way in 1912 to an office building. The rest of the pictures in this set are filed under Fifth Avenue. April 21, 1902 Irving Underhill, Photographer
208 Fifth Avenue image

208 Fifth Avenue

210 Fifth Avenue image

210 Fifth Avenue

Manhattan: 5th Avenue - 25th Street 208-210 Fifth Avenue, west side, between 25th and 26t Streets. At the right may be seen the demolition of the Cafe Martin, 212 Fifth Avenue, to make way for a twenty-story office building. This building housed Delmonico's until about 1900, when that establishment moved uptown to Fifth Avenue N.E. corner of 44th Street. June 19, 1912. Wurts Brothers, Photographers
206 Fifth Avenue image

206 Fifth Avenue

5th Avenue, New York, from 23rd St., Looking North Primary subject: Fifth Avenue Hotel
210 Fifth Avenue image

210 Fifth Avenue

Manhattan: 5th Avenue - 25th Street Fifth Avenue, west side, between 25th and 26th Streets, excavation after wrecking small house at 210 Fifth Avenue, where 12-story Cross Chambers Building (Mark Cross &: Co.) is to be erected. On left, No. 208 will later be remodelled to accommodate the Lhncoln Trust Company. On the right, the Cafe Martin occupies the premises recently vacated by Delmonico's. which moved up to 44th Street. This building (No. 212) has tne more years to stand. Anrtl 3, 1902 Trving T'nderhtll, Photographer
206 Fifth Avenue image

206 Fifth Avenue

5th Ave Hotel & Broadway
210 Fifth Avenue image

210 Fifth Avenue

Manhattan: 5th Avenue - 25th Street 202-04-06-08-12 Fifth Avenue, west side, between 25th and 28th Streets. No. 208 will lster be remodelled for the Lincoln Trust Company. On the site of the excavation the 12-story Cross Chambers Building (Mark Cross &: Co.) is to be constructed. On the right, Cafe Martin, at 212 on the corner, occupies the building recently vacated by DelmonicO's; building will be demolished in 1912. See view of the Broadway side of the block, filed under Broadway, and other views of excavation taken the same day. April 3, 1902 Irvin nderhill, Photographer
Privacy PolicyTerms of Service