Helen Hayes Theatre, West 46th Street, ca. 1977. Constructed in 1911 by Herts & Tallant as the Folies-Bergers, a dinner theatre with vaudeville, the venue was only open under this name for six months. (Though that was enough time for an 18-year-old Mae West to be discovered during her Broadway debut that September.) The Moorish Revival structure, with its striking gold, turquoise, and ivory terra cotta facade was renamed the Fulton Theatre in October 1911. The dining tables on the orchestra level were replaced with traditional seating. The 895-seat auditorium saw both films and theatrical performances over the next few decades. Bela Lugosi starred in “Dracula” for 265 performances in 1927 and “Arsenic and Old Lace” with Boris Karloff premiered in 1941 and played for 1444 shows. In 1955 the theatre was renamed for Helen Hayes, the "First Lady of American Theatre" and EGOT winner. The venue survived until 1978 when it (and its neighbors the Morasco, Bijou, Astor, and Gaiety Theatres) were threatened with demolition. Despite the Hayes and the Moroasco being deemed eligible for for the National Register of Historic Places, demolition began in March of 1982. It is interrupted briefly when a number of actors are arrested for obstructing the work and is halted, again only briefly, when the the owners are forced to comply with a ruling to preserve objects of historic and architectural interest. Today on the lots that once were occupied by the five historic theatres sits the 1985 Marriott Marquis Hotel, which has its own Broadway theatre. Despite their inaction in this case, by 1987 the Landmarks Preservation Commission had individually landmarked 25 Broadway theatres. In 2011, 50 pieces of terra cotta collected from the ruins of the Helen Hayes facade went up for auction.

The New York Preservation Archive Project is a not-for-profit organization dedicated to documenting, preserving, and celebrating the history of historic preservation in New York City. The Archive Project is devoted to celebrating neglected narratives of New York historic preservation using the archives that hold these stories. This collection includes a selection of historic sites that became flashpoints of the city's preservation movement(s). For more information, visit: www.nypap.org/phd-category/places/