Studebaker Building ARCHITECT: Tooker & Marsh DATE: 1920 STYLE: Neo-Gothic Built in 1920, the Studebaker Building is one of the few automobile showrooms remaining on Brooklyn’s once thriving Automobile Row, the stretch of Bedford Avenue running north and south from Fulton Street to Empire Boulevard in Crown Heights. Designed by New York-based architects Tooker and Marsh, the neo-Gothic style building is brick, clad in white terra cotta manufactured by the Atlantic Terra Cotta Works. An excellent example of a commercial terra-cotta clad structure which served as a company icon, the Studebaker Building retains the original terra-cotta design inscribed with the name “Studebaker” in black cursive on a diagonal banner across the wheel emblem, an image that was used by the corporation on buildings throughout the United States.