General Electric Building, January 27, 1937. Built in 1931 as the RCA Victor Building, this 50-story skyscraper was designed by the firm of Cross & Cross. The building combines the general form of Gothic architecture (emphasized verticality,piers and butresses, and pinnacles) and Art Deco motifs and ornamentation. Both of the base and the tower boast fantastic design and ornamentation. The top of the tower has the look of Gothic tracery (or the stonework elements that support the glass in a Gothic window), but includes Deco depictions of electricity and radio waves. The facade of the building uses three brick colors (orange, buff, and tawny) which are also the brick colors of the adjacent domed St. Bartholomew's Church, which can be seen in this image at the bottom center.

General Electric Building ARCHITECT: Cross & Cross DATE: 1929-31 STYLE: Art Deco Designed by the firm of Cross & Cross in the Gothic mode of the Art Deco style which is both symbolic and expressive of the function of the building, this tower is a major example of Art Deco architecture. The massing and articulation of the building, shown through the use of ornament and color, is remarkable and laudable. Not only does this treatment illustrate the breadth of the Art Deco, but it also gives the General Electric Building exemplary status. Moreover, the building is the successful culmination of the Cross & Cross firm’s efforts to develop a coherent and cohesive articulation for tall office buildings.